- Pepsi Changes View Of TV Advertising
MediaDailyNews, Steve McClellan - Wednesday, November 16, 2011
The 30-second TV spot is far from dead -- but the ti ...
- NBCU Taps Shea As CMO For Special TV, Marketing Efforts
MediaDailyNews, Wayne Friedman - Wednesday, November 16, 2011
Former DreamWorks and MTV Networks executive John Shea will be executive vi ...
- Digital Distraction: College Students Multi-View
MediaDailyNews, Wayne Friedman - Wednesday, November 16, 2011
A new study among 1,000 college-age students ages 17-21 from Jack Mye ...
- AdKeeper Teams With Safecount To Tag Ads
Online Media Daily, Wayne Friedman - Wednesday, November 16, 2011
AdKeeper has partnered with Safecount, a unit of research company Kantar, ...
- Travel Marketers Increasing Mobile Spend, App Development in 2012
Online Media Daily, Steve Smith - Wednesday, November 16, 2011
Already an early presence in the mobile space, marketers in the trav ...
- Major Broadcasters Ink Social Network Deal
MediaDailyNews, Wayne Friedman - Tuesday, November 15, 2011
Looking to raise their digital awareness with the rise of social medi ...
- Conde Nast Debuts Digital Ad Exchange
Around the Net In Media, Phyllis Fine - Tuesday, November 15, 2011
In what Folio's Stephanie Botelho terms “a major magazine publisher first,” Con ...
- Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
It's beginning to look a lot like digital, almost everywhere Madison Aven ...
- NBCU Taps Nielsen's Gibs As Digital Research Czar
Raw, Joe Mandese - Tuesday, November 15, 2011
Jonathan Gibs, the top online media researcher and analyst at Nielsen, h ...
- Chicago-area McDonald's In Fries Blitz
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2011
But that's just the beginning. The campaign, taglined "Best Fries on t ...
- Optimism Of Ad Execs Begins To Wane Again, Actually Improves For Digital, Mobile, Cable TV
MediaDailyNews, Joe Mandese - Monday, November 14, 2011
The continuing instability of the macro economy is beginning to wear ...
- Home Depot Moves From Trad Inserts To Digital Ads
MediaDailyNews, Steve McClellan - Friday, November 11, 2011
For The Home Depot, the home improvement retailer, freestanding print inserts we ...
- Mario Killer: $1.9 Billion App Gaming is Eating Portables
Online Media Daily, Steve Smith - Thursday, November 10, 2011
In three years, mobile gaming apps on the iOS and Android platfor ...
- WPP Unit Finds Online Becoming A Vast Digital Wasteland
Online Media Daily, Joe Mandese - Friday, November 11, 2011
Asserting that "digital waste" from misguided marketers is "polluting" the online worl ...
- Online Retail Spend Up 13%
Online Media Daily, Gavin O'Malley - Wednesday, November 9, 2011
While the U.S. economy remains soft at best, online retail spending ...
- WPP Unit Finds Online Becoming A Vast Digital Wasteland
Raw, Joe Mandese - Thursday, November 10, 2011
Asserting that "digital waste" from misguided marketers is "polluting" the online worl ...
- Print Blues: E.W. Scripps, Lee Revs Decline
MediaDailyNews, Erik Sass - Tuesday, November 8, 2011
This week brought more disappointing results from newspaper publishers, rounding out y ...
- Why Your Friendly Neighborhood Mobile Technologist Needs a Swift Kick in the Ass
Online Media Daily, Mark Emery - Wednesday, November 9, 2011
Mobile marketers should start paying attention to the legions of people th ...
- Ram Truck Launches Yahoo Hispanic Campaign
Marketing Daily, Karl Greenberg - Monday, November 7, 2011
Chrysler's Ram Truck division is continuing its pitch to Hispanic consumers wi ...
- Publicis, France Telecom-Orange Create Venture Capital Fund To Back Digital Startups
MediaDailyNews, Steve McClellan - Monday, November 7, 2011
Paris-based ad holding company Publicis Groupe and one of its clients, Fran ...
- Local Digital Media Forecast Higher, But Sluggish Overall
MediaDailyNews, Wayne Friedman - Monday, November 7, 2011
Better news for the local digital media platform: Media revenues will tot ...
- Agency Puts Its Owned Media Where Its Mouth Is, Behind Its Own Brand
Online Media Daily, Joe Mandese - Monday, November 7, 2011
When it comes to Madison Avenue's holy media trinity --- owned, earn ...
- NYTs Digital Chief Martin Nisenholtz Retiring
Online Media Daily, Joe Mandese - Monday, November 7, 2011
New York Times digital chief Martin Nisenholtz is leaving the Old Gr ...
- Martha Stewart Taps iVillage's Lagani As Chief Rev Officer
Raw, Joe Mandese - Tuesday, November 8, 2011
Martha Stewart Living Omnimedia has named Joe Lagani to the new po ...
- Mobile Powering More Holiday Shopping 'Trips'
Marketing Daily, Aaron Baar - Saturday, November 5, 2011
The space between Black Friday and Cyber Monday is closing, as mo ...
- Adnetik, DAC Partner on Digital Trading in Japan
Online Media Daily, Joe Mandese - Friday, November 4, 2011
Boston-based Adnetik is partnering with D.A. Consortium (DAC) to provide media tradi ...
- Another Reason To Love The Innovation Coming Out Of Boston Ad Shops
Raw, Joe Mandese - Monday, November 7, 2011
Just received a pitch from the PR team representing Boston-based Arnold Worldwi ...
- Clear Channel Radio Expands National Brand Management Team
MediaDailyNews, Erik Sass - Thursday, November 3, 2011
In a move which likely foreshadows further consolidation of programming responsibilities und ...
- Buying Spree: Publicis Buys Fifth Chinese Agency In A Year
MediaDailyNews, Steve McClellan - Wednesday, November 2, 2011
Publicis Groupe has acquired Chinese digital agency Wangfan, the agency holding compa ...
- Toyota Prius V Ad Effort Is For Real
Marketing Daily, Karl Greenberg - Wednesday, November 2, 2011
These days, "computer graphics" tends to be synonymous with creativity -- wheth ...