- Moto Guzzi Launches Style-Centered Site
Raw, Karl Greenberg - Tuesday, May 15, 2012
Piaggio's Moto Guzzi USA motorcycle brand has launched a new "Moto Guz ...
- Univision-Starcom Ink Early Upfront Deal, Shift Media Dollars
MediaDailyNews, Wayne Friedman - Friday, May 11, 2012
Univision says it has made the largest single-agency upfront deal ever wi ...
- Q&A With Zinio CMO Jeanniey Mullen
Mobile Marketing Daily, Mark Walsh - Monday, May 14, 2012
With an explosion of rival newsstand and reader apps in the la ...
- Forrester: Marketers Must 'Reboot' Agency Lineups
MediaDailyNews, Steve McClellan - Thursday, May 10, 2012
Given the speed of change in the digital world, along with gener ...
- Odwalla Taps Into 'Goodness' Mojo
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2012
The effort, taglined "Goodness Grows Here," includes a Web site redesign, Facebo ...
- Internet Radio On The Rise
Online Media Daily, Erik Sass - Wednesday, May 9, 2012
Internet radio listening is surging, according to new data unveiled this we ...
- Shopper Marketing: Mobile Up, Daily Deals Struggling
Marketing Daily, Sarah Mahoney - Tuesday, May 8, 2012
In a new analysis of the 17 digital tools most used ...
- Lipton, 'Lady A' Share Positivity
Marketing Daily, Aaron Baar - Tuesday, May 8, 2012
It's iced tea season, and Lipton has teamed up with country arti ...
- Kraft's Bough Backs Digital, Mobile Shift
Online Media Daily, Mark Walsh - Tuesday, May 8, 2012
In a keynote talk at a "mobile upfront" event Tuesday, B. Bon ...
- Digital Industry Sees Future For Traditional Channels
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 8, 2012
The study by Affilinet asked attendees at the Internet World show abo ...
- AT&T To Offer Home Security, Monitoring
Marketing Daily, Aaron Baar - Monday, May 7, 2012
In a growing trend of telecommunications companies offering home security and automati ...
- Advertisers Want More Data on Tablet Readership
MediaDailyNews, Erik Sass - Monday, May 7, 2012
As publishers and advertisers scramble to keep up with the surge ...
- Oscar Mayer Selects Makes Limited-Time Social Offer
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2012
Themed "It's Yes Food," the campaign - one of the largest ...
- Viacom's Lucas: Focus On All Fronts, Not NewFronts Or Upfronts
MediaDailyNews, - Monday, May 7, 2012
Perhaps the message the media industry is sending to the marketplace ...
- Discovery Buys Revision3 To Expand Original Content
Online Media Daily, Gavin O'Malley - Thursday, May 3, 2012
Looking to further expand its digital footprint, Discovery Communications has entered in ...
- Programming Doesn't Come Cheap, But Internet Talent Might
TV Watch, Wayne Friedman - Friday, May 4, 2012
Ask yourself the obvious question about original programming on digital platforms: H ...
- Green-Grass Marketing: People Want It Faster, Stronger
Marketing Daily, Sarah Mahoney - Wednesday, May 2, 2012
For home improvement stores, spring fever usually drives one of the busie ...
- Nissan Back With GT Academy
Marketing Daily, Karl Greenberg - Wednesday, May 2, 2012
Nissan North America (NNA) will again partner with Sony Computer Entertainment Ameri ...
- Wild Turkey's First TV Spot 'Gives 'Em The Bird'
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
The spot will run through the spring in 30- and 15-second versio ...
- Ram Saddles Up For The Kentucky Derby
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2012
Ram Truck brand is going to Churchill Downs as part of i ...
- New Online Ad Forecast: 12% Growth For 2012
Online Media Daily, Gavin O'Malley - Tuesday, May 1, 2012
Just as gadget-crazed as consumers, advertisers are expected to accelerate their nontradition ...
- Cox Digital Adds Mobile Arm
Online Media Daily, Mark Walsh - Wednesday, May 2, 2012
Cox Digital Solutions has created a separate division to sell mobile invento ...
- See And Be Seen
Research Brief, Jack Loechner - Wednesday, May 2, 2012
According to a new study from comScore and Pretarget, ad viewability a ...
- Silverpop Reports Upswing In Revs
Online Media Daily, Fern Siegel - Tuesday, May 1, 2012
Silverpop, a digital marketing technology provider that unifies marketing automation, says ...