- IAB Updates Video Template, Simplifies Ad Buys
Online Media Daily, Gavin O'Malley - Tuesday, April 10, 2012
Recognizing the rising prominence of online video, the Interactive Advertising Bureau h ...
- Brand Marketers: Combine Metrics To Measure Digital Efforts
Online Media Daily, Laurie Sullivan - Tuesday, April 10, 2012
While there's no "foolproof set of metrics for best quantifying the influen ...
- Saidiner Named President, Blitz
MediaDailyNews, Fern Siegel - Monday, April 9, 2012
Cathy Saidiner, the former president of McCann Erickson L.A., has been nam ...
- Online Ad Spend Rings Up $85 Bil, Mobile Web Aids Rise
Online Media Daily, Gavin O'Malley - Monday, April 9, 2012
Online advertising hit $84.8 billion in 2011, representing a 16% year-over-year increas ...
- Time Out New York Gets New Site, Apps
Raw, Mark Walsh - Tuesday, April 10, 2012
Time Out New York has
upgraded its digital platforms including ...
- Cotton Inc. Launches New Look
Marketing Daily, Sarah Mahoney - Friday, April 6, 2012
The new effort is a tale of two cities, with Emmy Rossu ...
- Kia Keeps Burning Digital, TV Candles
Marketing Daily, Karl Greenberg - Friday, April 6, 2012
Kia is staying busy juggling a lot of digital programs as we ...
- Tree Top: The Difference Is Local
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
Is all apple juice created equal? Tree Top, a 52-year-old apple jui ...
- Megaupload, Users Ask Court For Access To Files
PolicyBlog, Wendy Davis - Monday, April 9, 2012
When the feds shut down Megaupload for alleged copyright infringement and fro ...
- Gens X, Y Reshape Online, Mobile Shopping
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Overall, 47% of those in the survey agree that they are buyi ...
- Are Multi-Brand Programs An Effective Way To Engage Hispanics Digitally?
Engage:Hispanics, Jose Villa - Thursday, April 5, 2012
Did you hear about Nestle's recent launch of Construye el Mejor Ni ...
- WPP Buying Spree Nets Marketing, DIgital Firms
MediaDailyNews, Steve McClellan - Wednesday, April 4, 2012
WPP has gone on a buying spree, acquiring all or part ...
- Major Publishers Launch 'Unlimited' Digital Newsstand
MediaDailyNews, Erik Sass - Wednesday, April 4, 2012
Big magazine publishers are looking for ways to make it easier f ...
- Next Issue Media Debuts Android Tablet Newsstand
Online Media Daily, Gavin O'Malley - Wednesday, April 4, 2012
Taking power away from Apple and other content gatekeepers, a consortium ...
- WPP Launches GroupM Next, Copeland Heads Innovation Unit
Online Media Daily, Steve McClellan - Tuesday, April 3, 2012
WPP's GroupM has created a new innovations unit called GroupM Next th ...
- Digital's Royalty Payments Give Songwriters Boost
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 3, 2012
The increased use of digital services such as iTunes and Spotify ...
- MPA Suggests Guidelines For Tablet Circ Reporting
MediaDailyNews, Erik Sass - Monday, April 2, 2012
New MMP guidelines are intended to help establish transparency around tablet circulati ...
- GroupM Folds Search Unit Into New Innovations Operation GroupM Next
Raw, Steve McClellan - Tuesday, April 3, 2012
WPP's GroupM has created what its calling a new innovations unit call ...
- WPP Acquires Web And Mobile Design Shop EffectiveUI
Raw, Steve McClellan - Tuesday, April 3, 2012
WPP has acquired the assets of EffectiveUI, Inc. a user experience agen ...
- YouGov: Toyota's Big NCAA Success
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
For automakers, NCAA March Madness is a huge tentpole event. A n ...
- Kimberly-Clark Talks Bed Wetting
Raw, Karl Greenberg - Monday, April 2, 2012
Kimberly-Clark's DryNites brand has a new online campaign that runs until spri ...
- Digital Coupon Users Shop More, Spend More
Research Brief, Jack Loechner - Monday, April 2, 2012
A soon to be released study from Coupons.com, in conjunction with G ...
- Mediasmith Lands Blurb, eMusic Accounts
MediaDailyNews, Joe Mandese - Thursday, March 29, 2012
San Francisco-based digital media shop Mediasmith announced two new clients to i ...
- Godengo, Texterity Team To Create Publisher Platform
Online Media Daily, Fern Siegel - Thursday, March 29, 2012
Godengo and Texterity teamed to create a unified platform that helps publishe ...
- Nielsen: Internet Marketing Can Top Traditional Models
Online Media Daily, Wayne Friedman - Thursday, March 29, 2012
Not all paid media dollars expect a lift in consumer product revenu ...
- The Digital Divide, Affluent Style
Engage:Affluent, Layton Han - Wednesday, March 28, 2012
When it comes to travel brands that cater to affluent customers, there ...
- HBO Go Debuts On Xbox
MediaDailyNews, Fern Siegel - Tuesday, March 27, 2012
HBO Go has launched on Microsoft's Xbox Live, the online entertainment servi ...
- NPR Pushes Digital Sponsorships
MediaDailyNews, Wayne Friedman - Tuesday, March 27, 2012
Looking to glean more advertising revenue from its streaming programming, National Publ ...
- Something Massive Becomes Even More So, Acquires Circ.us, Gets Into 'Post-PC' Act
Online Media Daily, Joe Mandese - Tuesday, March 27, 2012
Living up to its name, Los Angeles-based digital agency Something Massive h ...
- 2 Of 3 Online Publishers Plan Digital Staff Hike
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
Two thirds of UK online publishers are planning to increase the numb ...