- Australia Post Launches Digtal Mailbox For Patrons
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
All of Australia has the option to store, manage and view ba ...
- 'Metro' To Promote Its Tablet As Transit Wi-Fi Looms
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
The city-centric free newspaper's first consumer marketing campaign comes ahead of par ...
- Lee Majors Not In New Mazda Campaign
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Mazda is launching what it is calling an "inside-out" ad campaign ...
- Smartphone Use In Shopping Increasing
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Perception Research Services International (PRS), in new research, says ownership of smartphon ...
- Gant Focuses On Old School
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
Preppy-clothing retailer Gant is launching new advertising to promote its ties ...
- A First: Publishers To Account For Digital Sales
Around the Net In OMD Europe, Nina Lentini - Monday, March 26, 2012
Although it isn't mandatory to reveal the numbers, Australian publishers will ha ...
- New Puristics Takes On Unilever and J&J
Marketing Daily, Sarah Mahoney - Friday, March 23, 2012
There's a new player in the mass end of the natural skin-ca ...
- TuneIn Carries 'WSJ' Radio Content
MediaDailyNews, Erik Sass - Friday, March 23, 2012
TuneIn, a digital audio service that makes online radio streams accessible v ...
- Macy's Revamping Its Bid For Gen Y
Marketing Daily, Sarah Mahoney - Thursday, March 22, 2012
Macy's says it is rethinking the way it approaches Gen Y, a ...
- African-Americans: Web-, Smartphone-Centric
Marketing Daily, Karl Greenberg - Thursday, March 22, 2012
African-Americans rely heavily on online sources for brand information and 95% ...
- SAI Repositions Trollbeads Ad, Marketing Strategy
MediaDailyNews, Steve McClellan - Thursday, March 22, 2012
Trollbeads, the Copenhagen-based company, is considered to be one of the leadi ...
- Mag Bag: 'Wired' Deploys NFC Chips
MediaDailyNews, Erik Sass - Thursday, March 22, 2012
While 2D mobile barcodes are getting a lot of attention from magazi ...
- How Brands Gamify
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 22, 2012
Starbucks, Nike and Sony Music Entertainment are among the companies integrating ga ...
- Regional Publisher Adopts 'Digital First' Plan
Around the Net In OMD Europe, Nina Lentini - Thursday, March 22, 2012
Speaking on Wednesday at the Guardian Changing Media Summit in London, Johnst ...
- Uncommon Sense: F..K Off In The Name Of Civility
MediaDailyNews, Jeff Einstein - Thursday, March 22, 2012
Real freedom of speech is far too politically incorrect and chaotic ...
- CBS' Local Digital Push Ups Audience, Revenue
Online Media Daily, Mark Walsh - Wednesday, March 21, 2012
CBS has launched a new iPad app offering access to content fr ...
- Viacom To Bundle TV, Digital Ad Buys
Around the Net In Media, Phyllis Fine - Wednesday, March 21, 2012
Viacom's new ad sales offering, Surround Sound, allows brands to make cross-chann ...
- Flat Growth Predicted For Local Trad Media
MediaDailyNews, Wayne Friedman - Tuesday, March 20, 2012
Taking out local digital business, BIA/Kelsey says local traditional media revenues ...
- 'NYT' Paywall Pays Off: 450,000 Subscribers
MediaDailyNews, Erik Sass - Tuesday, March 20, 2012
One year after it unveiled the digital paywall for 'The New Yo ...
- Secrets Of A Digital Evangelist
Online Spin, Cory Treffiletti - Wednesday, March 21, 2012
The role of the digital evangelist inside a large brand can ...
- Marketers Divergent On Digital Successes
Marketing Daily, Aaron Baar - Monday, March 19, 2012
According to brand and customer loyalty engagement company Brand Keys, Coca-Cola a ...
- Digital Changing The Intersection Of Message, Branding
Online Media Daily, Laurie Sullivan - Monday, March 19, 2012
Search contributes 18% across all brand categories, and a brand's Web si ...
- Do You Know Where Your Digital Ads Land?
Show Daily, Laurie Sullivan - Tuesday, March 20, 2012
What's working in digital services? A group of ad agency execs ...
- The Weather Channel's Kenny Gets It
Show Daily, Laurie Sullivan - Tuesday, March 20, 2012
I'm pretty much convinced engineers supporting the tech industry need to mo ...
- Mobile Boosts News Audience, But Tech Cos. Grab Ad Revs
Online Media Daily, Mark Walsh - Monday, March 19, 2012
The spread of mobile technology has been a boon for news consumptio ...
- Buy A $20,000 Without A Test Drive?
Show Daily, Laurie Sullivan - Monday, March 19, 2012
Spending $20,000 on a car without test driving? No, at the e ...
- NewsRight Strikes First Deal
MediaDailyNews, Erik Sass - Thursday, March 15, 2012
NewsRight, a company created by a consortium of big publishers to hand ...
- Stella Artois Launches Chalice Factory
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 15, 2012
Stella Artois has launched a digital experience, Chalice Factory, where visitors c ...
- Online Ad Industry Still Dependent On A Few, Large Endemic Marketers For Growth
Online Spin, Dave Morgan - Friday, March 16, 2012
The scale of a building under construction is ultimately defined -- a ...
- Staying Luxurious In Non-Luxurious Times: The Digital Formula for Luxury
Engage:Affluent, Kyle Priest - Wednesday, March 14, 2012
In this new economy of abundant choice and access, is it enou ...