Stella Artois has launched a digital experience, Chalice Factory, where visitors can take an online tour and create their own branded chalice.
A virtual tour guide named Alice guides
visitors through the process, with the message that the curved shape of the Stella Artois Chalice was designed to enhance the beer’s flavor by releasing aromas when the liquid is poured, and to
increase the retention of the head with the star stem encouraging drinkers to keep their warm fingers off of the glass, so that the beer stays colder for longer.
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