- JWT Re-Brands Minneapolis Office Digitaria, Expands Midwest Footprint
Online Media Daily, Joe Mandese - Monday, April 23, 2012
WPP flagship JWT has re-branded its Minneapolis office as an office ...
- Ralph Lauren Puts Digital Assignment In Review
Online Media Daily, Steve McClellan - Monday, April 23, 2012
Iconic fashion retailer Ralph Lauren has put its digital media agency assignme ...
- Digital Kiosk Bundles Belgian Newspapers, Magazines
Around the Net In OMD Europe, Nina Lentini - Monday, April 23, 2012
Jointly owned by nine Belgian publishers, GoPress is the latest joint digit ...
- Popularity Of Mobile Devices Still High
Marketing Daily, Aaron Baar - Sunday, April 22, 2012
According to ABI research, the 25% of consumers who showed a purcha ...
- Old Spice Champion: Sweet Smell Of Success
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
The campaign "Believe in Your Smellf" focuses on a new product ...
- Place-Based, Especially Cinema, Drag DOOH Results: Report Projects More Demand In 2012
MediaDailyNews, Joe Mandese - Monday, April 23, 2012
On the cusp of the 2012-13 upfront advertising marketplace, new data indicat ...
- Tumblr, AOL And Google Become More Brand-Friendly
Online Spin, Matt Straz - Monday, April 23, 2012
There were clear signals last week that the digital media industry ...
- How 'Dive' Magazine Took The Plunge
Around the Net In OMD Europe, Nina Lentini - Friday, April 20, 2012
Sales at the UK's leading scuba magazine were in decline on a ...
- Mag Bag: 'Elle' Launches S-Commerce On Facebook
MediaDailyNews, Erik Sass - Thursday, April 19, 2012
The Elle social commerce initiative centers on a curated "trend guide" linki ...
- Adometry Cross-Channel Attribution Integrates Offline Data
Online Media Daily, Laurie Sullivan - Thursday, April 19, 2012
Adometry has launched a platform that identifies with increasing accuracy the offli ...
- Viacom Names DiMemmo, Iooss To Head Digital Sales
Online Media Daily, Joe Mandese - Thursday, April 19, 2012
Melanie DiMemmo and Sarah Iooss have been named senior vice president-digital ...
- BMW Preps 2012 Olympics Campaign
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The campaigns will include national and local television ads; digital advertising; a ...
- Uncommon Sense: Get Lost: Siri, GPI and Why Me?
MediaDailyNews, Jeff Einstein - Thursday, April 19, 2012
We wake up one morning to discover that we've become prisoners ...
- Online Advertising Hits $31.7 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, April 18, 2012
Internet ad spending grew 22% in 2011 to $31.7 billion, according ...
- MSN, FoxSports Sites Team For Olympic Coverage
Online Media Daily, Gavin O'Malley - Wednesday, April 18, 2012
In the run-up to the Summer Olympics, networks and online publishers a ...
- DMGT To Gain GBP100 Million From Digital In 2012
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 18, 2012
Daily Mail & General Trust expects its newspaper arm to double th ...
- IBM Defines Digital Behavioral Patterns
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 18, 2012
IBM unveiled its study Beyond Digital, analyzing the digital behavior of 3,8 ...
- Gen Y: The Digital Divide Gets Deeper
Marketing Daily, Sarah Mahoney - Tuesday, April 17, 2012
Ewan Duncan, a principal in the Seattle office of McKinsey & C ...
- Mitsubishi Hires A Temp So You Can Drive
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2012
The temps who will perform the duties for the three people Mitzubis ...
- Kevorkian To MPA Digital Chief
MediaDailyNews, Fern Siegel - Tuesday, April 17, 2012
MPA, the Association of Magazine Media, promoted Chris Kevorkian to Chief Marketi ...
- CBS Interactive Acquires Ad Rights To Top eSports Players
Online Media Daily, Ross Fadner - Wednesday, April 18, 2012
In a bid to take so-called eSports mainstream, CBS Interactive Tuesday reveal ...
- STP Is Back With The King
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Armored AutoGroup is preparing a campaign to reintroduce the brand. The compa ...
- Kia Germany Gets Engaged Via Vibrant
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Kia's Germany division is using a new cost-per-engagement pricing model for vid ...
- Gannett Earnings Drop 25%: TV, Digital Up, Newspapers Slump
MediaDailyNews, Wayne Friedman - Monday, April 16, 2012
Gannett Co. witnessed higher first-quarter revenue for its TV operations, based ...
- Clear Channel Creates National Multiplatform Sales Group, Castelli Leads Unit
MediaDailyNews, Erik Sass - Monday, April 16, 2012
Seeking to stay abreast of the digital transformation in media consumption a ...
- T-Mobile Punches Up Attitude In New Campaign
Marketing Daily, Aaron Baar - Sunday, April 15, 2012
In a new set of commercials set to begin airing this wee ...
- Mobile Smooths Digital Divide For Some Demos
Online Media Daily, Gavin O'Malley - Friday, April 13, 2012
Perhaps more than any factor, the rise of mobile is bridging t ...
- VivaKi Nerve Center Ups Execs, Names Unkel President
Online Media Daily, Gavin O'Malley - Thursday, April 12, 2012
VivaKi named Kurt Unkel president of the VivaKi Nerve Center. Unkel assum ...
- New Video Ad Metric Doesn't Have You At Hello, Suggests You Complete Me
Online Media Daily, Gavin O'Malley - Wednesday, April 11, 2012
Forget about click-through rates. When it comes to online video advertising, it ...
- Lions Festivals, Haymarket Media Host Digital Awards In Asia
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 11, 2012
They are extending their joint venture to include The Digital Media Festiv ...