- Digital Industry Sees Future For Traditional Channels
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 8, 2012
The study by Affilinet asked attendees at the Internet World show abo ...
- AT&T To Offer Home Security, Monitoring
Marketing Daily, Aaron Baar - Monday, May 7, 2012
In a growing trend of telecommunications companies offering home security and automati ...
- Advertisers Want More Data on Tablet Readership
MediaDailyNews, Erik Sass - Monday, May 7, 2012
As publishers and advertisers scramble to keep up with the surge ...
- Oscar Mayer Selects Makes Limited-Time Social Offer
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2012
Themed "It's Yes Food," the campaign - one of the largest ...
- Viacom's Lucas: Focus On All Fronts, Not NewFronts Or Upfronts
MediaDailyNews, - Monday, May 7, 2012
Perhaps the message the media industry is sending to the marketplace ...
- Discovery Buys Revision3 To Expand Original Content
Online Media Daily, Gavin O'Malley - Thursday, May 3, 2012
Looking to further expand its digital footprint, Discovery Communications has entered in ...
- Programming Doesn't Come Cheap, But Internet Talent Might
TV Watch, Wayne Friedman - Friday, May 4, 2012
Ask yourself the obvious question about original programming on digital platforms: H ...
- Green-Grass Marketing: People Want It Faster, Stronger
Marketing Daily, Sarah Mahoney - Wednesday, May 2, 2012
For home improvement stores, spring fever usually drives one of the busie ...
- Nissan Back With GT Academy
Marketing Daily, Karl Greenberg - Wednesday, May 2, 2012
Nissan North America (NNA) will again partner with Sony Computer Entertainment Ameri ...
- Wild Turkey's First TV Spot 'Gives 'Em The Bird'
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
The spot will run through the spring in 30- and 15-second versio ...
- Ram Saddles Up For The Kentucky Derby
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2012
Ram Truck brand is going to Churchill Downs as part of i ...
- New Online Ad Forecast: 12% Growth For 2012
Online Media Daily, Gavin O'Malley - Tuesday, May 1, 2012
Just as gadget-crazed as consumers, advertisers are expected to accelerate their nontradition ...
- Cox Digital Adds Mobile Arm
Online Media Daily, Mark Walsh - Wednesday, May 2, 2012
Cox Digital Solutions has created a separate division to sell mobile invento ...
- See And Be Seen
Research Brief, Jack Loechner - Wednesday, May 2, 2012
According to a new study from comScore and Pretarget, ad viewability a ...
- Nespresso First-Ever U.S. Television Campaign
Marketing Daily, Karl Greenberg - Monday, April 30, 2012
The division of Nestle is doing its first-ever TV ad campaign ...
- Guyardo Adds Addressable, Digital Ad Sales At DirecTV
MediaDailyNews, Joe Mandese - Monday, April 30, 2012
Paul Guyardo has been named executive vice president, chief revenue and marketi ...
- Silverpop Reports Upswing In Revs
Online Media Daily, Fern Siegel - Tuesday, May 1, 2012
Silverpop, a digital marketing technology provider that unifies marketing automation, says ...
- Perform Group Plans Sports Channels For Facebook
Around the Net In OMD Europe, Nina Lentini - Monday, April 30, 2012
The UK digital video provider is betting that fans of international footbal ...
- Europe's Badoo Comes A-Callin' In The States
Marketing Daily, Aaron Baar - Friday, April 27, 2012
Badoo.com, a popular European social network, is making its way to U. ...
- Bird's Eye Voila! Social Efforts Driving Trial
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2012
The brand is rewarding consumers who join its community via its si ...
- Facebook Director Among Digital Cabinet Office Advisers
Around the Net In OMD Europe, Nina Lentini - Thursday, April 26, 2012
Richard Allan, director of policy in Europe for the social network, ...
- Aegis' 5-Year Outlook: Boost Regional Exposure, Push Digital
MediaDailyNews, Steve McClellan - Wednesday, April 25, 2012
According to the Aegis Group CEO Jerry Buhlmann, the so-called BRIC countri ...
- Meredith's TV Revs Solid, Top Magazines' Poor Performance
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2012
Revenues from Meredith's TV stations grew 10% to $78 million, benefiting fr ...
- Couric Hosts Yahoo 'Take'
Online Media Daily, Fern Siegel - Wednesday, April 25, 2012
Katie Couric is hosting "Katie's Take" on Yahoo, which partnered with A ...
- 24 Hour Fitness Gears Up For London Games
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
"Team 24 Hour Fitness" athletes will make appearances and be featured ...
- TV Incentive Social Media Programs Gain Ground
MediaDailyNews, Wayne Friedman - Tuesday, April 24, 2012
ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Ma ...
- Barry Diller Tells Senate: Online Video Same As Trad TV
MediaDailyNews, Wayne Friedman - Tuesday, April 24, 2012
New digital video services should be permitted to operate on a lev ...
- Fickle "Digital Natives" Switch Platforms Every Other Minute
Research Brief, Jack Loechner - Wednesday, April 25, 2012
According to a new study from Time Inc. titled "A Biometric D ...
- Study: Global Digital Future Looks 'Blight'
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
Half the sample worries that digital technology and multitasking are impairing o ...
- ZenithOptimedia Enlivens Brand, Brings 'ROI Agency' To Life
MediaDailyNews, Steve McClellan - Monday, April 23, 2012
ZenithOptimedia Group is refreshing its marketplace branding with the new addition ...