- Net-Connected TV Grows Ad Impressions
MediaDailyNews, Wayne Friedman - Thursday, May 24, 2012
Net-connected TV video ad impressions are five times that of 2011. The ...
- PayPal Adds POS, Retail Partners For In-Store Payments
Online Media Daily, Mark Walsh - Thursday, May 24, 2012
PayPal has announced partnerships with two of the biggest point-of-sale (POS) termin ...
- Initiative Splits Innovations, Digital Units, Rosner To Run Innovations
MediaDailyNews, Steve McClellan - Wednesday, May 23, 2012
Nearly a year after combining the operations, media shop Initiative is n ...
- Xaxis Kicks Off In Canada
Online Media Daily, Steve McClellan - Tuesday, May 22, 2012
Xaxis, the GroupM demand-side digital ad-buying platform, has launched in Canada. ...
- Evian Launches Global Content Platform
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2012
The site, subtitled "Awaken your sense of wonder," seeks to promote ...
- Online Window Shopping Sales Converters
Research Brief, Jack Loechner - Tuesday, May 22, 2012
According to the hybris 2012 "MultiChannel Shopping Survey," even while shopping ...
- Philadelphia Pulls Out The Stops For Art
Marketing Daily, Karl Greenberg - Saturday, May 19, 2012
Probably best known as a tourist destination for American history buffs, t ...
- Radio Ad Revs Edge Up
MediaDailyNews, Erik Sass - Friday, May 18, 2012
Radio started the year with modest growth, according to the latest figur ...
- WPP's Possible Buys Big Stake In Russia's Grape Agency
Online Media Daily, Steve McClellan - Friday, May 18, 2012
WPP's Possible Worldwide has bought a majority stake in Grape, a Russi ...
- Digital 'Larry King Now' Scheduled For Summer Launch
Online Media Daily, Fern Siegel - Friday, May 18, 2012
Larry King says his talk show will resume this summer on t ...
- Upfront: CW Adds 50 Hours Of Shows, New Digital Studio
MediaDailyNews, Steve McClellan - Thursday, May 17, 2012
The CW adds 50 hours of programming to its lineup of show ...
- Mag Bag: 'LA Magazine' Shuttered -- Again
MediaDailyNews, Erik Sass - Thursday, May 17, 2012
Citing the continuing weakness in print advertising demand and broader economic uncertaint ...
- Turner Broadcasting, Funny Or Die Site Team On Sales Front
MediaDailyNews, Fern Siegel - Wednesday, May 16, 2012
Turner Broadcasting, which includes TBS and Adult Swim, is teaming with FUn ...
- IAB Debuts Digital Sales Certification Program
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
The digital advertising world now has its answer to the legal profession ...
- DPAA Issues RFP For Digital Media Summit
Raw, Joe Mandese - Thursday, May 17, 2012
The Digital Place-based Advertising Association (DPAA) has issued an RFP for submissio ...
- VivaKi Takes Manhattan (Thankfully, Not This Week)
Raw, Joe Mandese - Thursday, May 17, 2012
During a week in which it seems everyone is taking Manhattan ...
- Jaguar First In Europe To Launch New Vibrant Lightbox Ads
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Jaguar Cars is launching a digital campaign in Europe using Vibrant Lightb ...
- Digital Challenges, But Traditional Still Tops With Agencies
Research Brief, Jack Loechner - Wednesday, May 16, 2012
Bolstered by political advertising, TV attracted the most ad dollars in ear ...
- Northcliffe, Newsflare Ink Video Footage Deal
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 15, 2012
Northcliffe titles, which include the This Is series and the LocalPeople.co.uk hyperloc ...
- A Music Map Of World's Hottest Digital Markets
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 15, 2012
Record labels' new-found enthusiasm for ending their iTunes dependence has created ...
- Ziff Davis Adds 'Computer Shopper' To Digital Portfolio
Online Media Daily, Gavin O'Malley - Monday, May 14, 2012
Investing further in the technology information space, Ziff Davis has added ComputerShopper.c ...
- Moto Guzzi Launches Style-Centered Site
Raw, Karl Greenberg - Tuesday, May 15, 2012
Piaggio's Moto Guzzi USA motorcycle brand has launched a new "Moto Guz ...
- Univision-Starcom Ink Early Upfront Deal, Shift Media Dollars
MediaDailyNews, Wayne Friedman - Friday, May 11, 2012
Univision says it has made the largest single-agency upfront deal ever wi ...
- Q&A With Zinio CMO Jeanniey Mullen
Mobile Marketing Daily, Mark Walsh - Monday, May 14, 2012
With an explosion of rival newsstand and reader apps in the la ...
- Forrester: Marketers Must 'Reboot' Agency Lineups
MediaDailyNews, Steve McClellan - Thursday, May 10, 2012
Given the speed of change in the digital world, along with gener ...
- Odwalla Taps Into 'Goodness' Mojo
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2012
The effort, taglined "Goodness Grows Here," includes a Web site redesign, Facebo ...
- Internet Radio On The Rise
Online Media Daily, Erik Sass - Wednesday, May 9, 2012
Internet radio listening is surging, according to new data unveiled this we ...
- Shopper Marketing: Mobile Up, Daily Deals Struggling
Marketing Daily, Sarah Mahoney - Tuesday, May 8, 2012
In a new analysis of the 17 digital tools most used ...
- Lipton, 'Lady A' Share Positivity
Marketing Daily, Aaron Baar - Tuesday, May 8, 2012
It's iced tea season, and Lipton has teamed up with country arti ...
- Kraft's Bough Backs Digital, Mobile Shift
Online Media Daily, Mark Walsh - Tuesday, May 8, 2012
In a keynote talk at a "mobile upfront" event Tuesday, B. Bon ...