Internet-connected televisions are already making a mark when it comes to growing advertising impressions. Some of these devices include "Smart TV," Xbox 360, PlayStation 3 (PS3), Google TV, Apple TV and Roku.
So far this year, Net-connected TV video ad impressions are five times that of 2011, per Videology, a video advertising/network company. There are also five times more advertisers and 15 times more campaigns when comparing May 2012 versus May 2011.
Citing data from Leichtman Research, it is estimated that 38% of U.S. homes have Internet-connected TVs -- up from 30% a year ago. In addition, 70% of consumers have an interest in watching more programming on new digital devices, with 40% saying they will “definitely” watch more this year.
Videology says measurement is still hard to determine in the space when looking at video impressions among mobile, tablet, and connected TV devices.
"These impressions are not currently reported by comScore or other measurement services that track online video advertising," notes Videology. As a result, "the commitment to these devices by advertisers is not yet fully quantifiable and likely underreported.”
Emerging devices comprise approximately 15% of the monthly total of all digital impressions, or over 75 million impressions.