- Lexus Title Sponsor For Virtual U.S. Open
Online Media Daily, Fern Siegel - Monday, June 11, 2012
Lexus has partnered with the USGA (United States Golf Association) and WG ...
- Miracle Whip Taps Celebs For Mock-PSA Video Push
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth ...
- Tablet Usage Explodes, Changes Digital Habits
Online Media Daily, Gavin O'Malley - Friday, June 8, 2012
Giving brands a big screen on which to reach mobile consumers, table ...
- Q&A: MLS' Digital World Domination
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Soccer is still about goals, penalty kicks, yellow cards and blood, swe ...
- Chevy Sonic Takes The Stick To College
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
General Motors Chevrolet is touting the stick to collegiates for its Son ...
- Jack Daniels Revamps Site, Preps New Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing f ...
- N.J. Sues 'Teach Me' Developer For Collecting Data From Children
Online Media Daily, Wendy Davis - Thursday, June 7, 2012
New Jersey Attorney General Jeffrey Chiesa has sued app developer 24x7 digit ...
- Indie Developers Help Cadbury
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Kraft Foods is asking independent developers and start-up companies to produce digit ...
- Kia Raises A Guinness For Optima Hybrid
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tel ...
- Uncommon Sense: Multiplying the Digital Divide
Online Media Daily, Jeff Einstein - Thursday, June 7, 2012
The Great Lie told by those who wage the War Against t ...
- Gold Peak Tea: Take A Year Off, On Us
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Coca-Cola's Gold Peak Tea brand -- which drove more than a thi ...
- Univision Launches UVideos On Xbox Live Gold
MediaDailyNews, Erik Sass - Tuesday, June 5, 2012
Univision is launching a new digital video network on Microsoft's Xbox 3 ...
- 'Press Gazette' Moves From Weekly To Quarterly
Around the Net In OMD Europe, Nina Lentini - Monday, June 4, 2012
The move to quarterly publication in print coincides with the launch ...
- Scion Flexes FR-S Muscle With New Campaign
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
Because this is the first true performance vehicle under the Scion lineu ...
- Marsden To Lead Initiative's Digital Practice
MediaDailyNews, Steve McClellan - Monday, June 4, 2012
Interpublic Group media agency Initiative has hired Scott Marsden as senior vi ...
- MSNBC Digital Net Reorganizes, Splits Top Ad Roles
MediaDailyNews, Joe Mandese - Monday, June 4, 2012
If NBC Universal is poised to acquire Microsoft's stake in MSNBC.com, ...
- Moody's: Digital Revenues Won't Save Newspapers
MediaDailyNews, Erik Sass - Monday, June 4, 2012
June brought more bad news for the newspaper industry, in the fo ...
- How Digital Impacts Local Neighborhood Searches
SearchBlog, Laurie Sullivan - Tuesday, June 5, 2012
Perception counts for both world and local views. The Internet gave consume ...
- Dunkin' Dazzles Broadway, With Hal Prince On Board
Marketing Daily, Karlene Lukovitz - Friday, June 1, 2012
It's a scenario that is somewhat evocative of the book for ...
- Nissan Taps Fastest Man For Global Push
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The rhetorical question is central to a new global campaign that wi ...
- ANA Fires Back At Microsoft's 'Do Not Track'
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The Association of National Advertisers (ANA) has weighed in on Microsoft's decisi ...
- Top Marketers: Digital Integration Still A Struggle
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Just 9% of 200 global marketers surveyed by the CMO Council repo ...
- Magazine Print Readership Declines, Digital Grows
MediaDailyNews, Erik Sass - Wednesday, May 30, 2012
Consumer magazines' print readership declined over the last year, but the loss ...
- Digitaria, Adobe Team
Online Media Daily, Fern Siegel - Wednesday, May 30, 2012
Digital marketing and technology firm Digitaria, a JWT Company, has engaged ...
- Maidenform Uses Augmented Reality To Debut New Brand
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2012
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says ...
- Florida Campaign Dangles Tourism Packages
Marketing Daily, Karl Greenberg - Tuesday, May 29, 2012
The sweepstakes-focused campaign dangles a grand prize of three Florida vacation package ...
- Connecticut's Push: 'Revolutionary' In Multiple Ways
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
This year, the tourism industry has a new hero: Gov. Dannel ...
- Understanding the Cost-Per-Engagement Ad Model
Online Media Daily, Sebastian Tonkin - Tuesday, May 29, 2012
When paired with strong audience targeting, the CPE model can be extreme ...
- Companies Lack Coherent Digital Strategies
Online Media Daily, Mark Walsh - Tuesday, May 29, 2012
Less than 10% of companies say they have a "highly evolved" digit ...
- Skinnygirl In 'Drink Like a Lady' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 24, 2012
Women "know what they want...and the art of socializing should be ...