- Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Streaming has now grown more than four share percentage points from ...
- TikTok's New Ad Feature Links Brands With Smaller Creators
Digital News Daily, Colin Kirkland - Wednesday, May 18, 2022
Today TikTok announced the launch of its newest ad feature, Branded Missio ...
- An Appetite For Apps: Many Shoppers Prefer Them Over Websites
Email Insider, Ray Schultz - Thursday, May 19, 2022
Most people have at least one shopping app on their phone, a ...
- Google Now Integrates With Lotame's Panorama ID
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
The deal with Google extends the company's cookieless data connectivity capabilities f ...
- Google Russian Subsidiary Files For Bankruptcy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
Google's Russian subsidiary intends to file for bankruptcy after officials in t ...
- Bill Could Force Google To Break Up Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2022
Utah Republican Mike Lee led a bipartisan group of senators to introdu ...
- Most Popular Streaming Platform For Live Sports? Not What You Might Think
Television News Daily, Wayne Friedman - Wednesday, May 18, 2022
One of the most popular streaming platforms for viewing live sports ...
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Upfront TV ad spending is mostly flat vs. four years ago ...
- Social Star Tabitha Brown Inspires New Target Collections
Digital News Daily, Colin Kirkland - Tuesday, May 17, 2022
"Celebrated for her daily doses of encouragement, Tabitha Brown is teaming ...
- INKY Teams Up With GoDaddy To Offer New Email Security Tools
Email Marketing Daily, Ray Schultz - Wednesday, May 18, 2022
The new partnership replaces an older one with enhanced capabilities, INKY s ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Inside Performance, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
MediaDailyNews, Joe Mandese - Wednesday, May 18, 2022
Digital media continue to expand faster than traditional, rising to a 5 ...
- Instacart Ads Make First Global Expansion, In Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
Instacart is partnering with Metro, Dollarama, Galleria Supermarket, Giant Tiger, and Michae ...
- Emodo Promotes Industry Vet Jeremy Lockhorn To VP, Head of Global Innovation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
"When I was at Razorfish, I spent the first six months ...
- YouTube Upfront Intros Frequency Caps, New Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
At Brandcast, the focus turned to YouTube creators, its scale across intern ...
- Snapchat Lenses Violate Illinois Biometric Privacy Law, Users Claim
Digital News Daily, Wendy Davis - Monday, May 16, 2022
Two Illinois residents allege in a new lawsuit that Snapchat is violati ...
- New Report Highlights Ecommerce Trends Resulting From Pandemic
Digital News Daily, Colin Kirkland - Monday, May 16, 2022
A study by media company Xaxis, marketing agency Catalyst and London Resear ...
- Spyware Company Presses Supreme Court To Intervene In Privacy Battle With Facebook
Digital News Daily, Wendy Davis - Monday, May 16, 2022
The Israeli company NSO Group on Monday pressed the Supreme Court ...
- Consumers Are Frustrated With Tools For Managing Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 17, 2022
Incisiv looks at loyalty in three retail sectors: convenience, grocery and QS ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Inside Performance, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- Vimeo Changes How Videos Are Optimized For Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Vimeo developed a way to increase the ability for searches to discov ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
"We've built a holistic media plan that will drive awareness and engageme ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- TelevisaUnivision Grows Linear TV, Streaming, Buying Hispanic Audiences A Major Goal
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
TelevisaUnivision is expanding its strong position into new streaming platforms. Marketers a ...
- Digital Antennas, New Set-Top Equipment For Local TV Stations, Viewers: More Stuff - For More TV?
TV Watch, Wayne Friedman - Tuesday, May 17, 2022
Looking to grow the digital over-the-air TV network industry and its o ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- FTC To Unveil Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Friday, May 13, 2022
The proposed updated guidance will address topics including fake reviews and t ...
- Tech Industry Asks Supreme Court To Block Texas Social Media Law
Digital News Daily, Wendy Davis - Saturday, May 14, 2022
A Texas law that aims to regulate social media marks "an unprecedent ...
- Why Marketers Are Misinformed About What Consumers Want
Inside Performance, Laurie Sullivan - Monday, May 16, 2022
As U.S. workers settle back into a hybrid work model, two commut ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...