- Charitable Effort 'Cornerstone' Of Kohl's BTS
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
It will be supported by national advertising, direct mail, digital marketing a ...
- Sony Leverages 'Big Gun' Celebs For 3D Sets
Marketing Daily, Aaron Baar - Monday, June 21, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing ass ...
- Insurance, Credit Card Direct Mail Rises
Marketing Daily, - Wednesday, June 2, 2010
"A seasonal push for life and auto insurance and a more confide ...
- Midas, 'Spin' 'Rock The Highway' With Promo
Marketing Daily, Tanya Gazdik - Wednesday, June 2, 2010
Midas is using in-store bay banners, displays and window clings to info ...
- Mintel: Banking, Investment DM Remains Steady
Marketing Daily, - Wednesday, May 19, 2010
Banking direct marketing mail volume never took the precipitous hit that ma ...
- Postmaster General Potter Looks For Innovative Solutions
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
After nine years on the job, Postmaster General John E. Potter believ ...
- First-Quarter Credit Card Offers Up 29%
Marketing Daily, Tanya Gazdik - Friday, May 7, 2010
Capital One was one of the largest mailers for the quarter, seco ...
- Macy's Launches 'Sex and the City 2' Promotion
Marketing Daily, - Tuesday, May 4, 2010
Macy's will offer a limited edition make-up brush set, and run ...
- Direct Marketing Innovator Frank Vos Dies At 90
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
...
- Who Dines Out After Seeing Mailed Ads?
Marketing Daily, - Thursday, April 22, 2010
Top 10 DMAs in which reside adults who purchased fast food ...
- Postal Woes: Get Ready For Delivery Cutbacks
Marketing Daily, Sarah Mahoney - Friday, March 12, 2010
"This may accelerate the decline of direct mail," says Unica's Jay Henderso ...
- When Behavioral Targeting Identifies A New Audience Segment
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 10, 2010
Technology that analyzes consumer behavior and demographics helped Perry Ebel find ...
- U.S. Postal Service Might End Saturday Delivery
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
...
- Leibovitz Shoots Britney Spears For Candie's
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2010
The campaign, a series of photographs of Spears as seen through t ...
- When Direct Response Campaigns Become Social
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 16, 2010
Marketers may want to consider carefully whether to add social media butto ...
- News Corp. Settles Suit With Valassis For $500 Million
Around the Net In Brand Marketing, Thom Forbes - Monday, February 1, 2010
...
- Bargain Hunters Start With Newspaper and Magazine Ads
Research Brief, Jack Loechner - Monday, February 1, 2010
According to a recent Adweek Media/ Harris Poll, 23% of adult America ...
- Valpak Focuses On Digital Efforts
Marketing Daily, - Wednesday, January 27, 2010
Veteran direct mail player Valpak is extending its reach with a concentrat ...
- Greco Out As DMA CEO, President
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 20, 2010
...
- P&G Adds To Its Olympic Spokes-Athlete List
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
The company says the athletes will be part of integrated campaigns wi ...
- Carnival Cruise Sets Sail With New Effort
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2010
The spots will run during the Winter Olympic Games, in which t ...
- Jackson Hewitt Effort Includes Walmart Co-Branding
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
The creative highlights the joy that refund-receiving taxpayers feel when they g ...
- Publishers Clearing House Launches $5 Million Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
The new iteration enters people into the sweeps with potential winners bei ...
- Economy-Weary Customers Seek More Bank Rewards
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2009
Taking a cue from credit card issuers, many banks have started offeri ...
- Valpak Taken Off Market, But Remains At Cox
MediaDailyNews, David Goetzl - Friday, December 11, 2009
Valpak, the direct marketing business that sends coupons to millions of home ...
- KeyBank Renews Relationship With Epsilon
Marketing Daily, - Tuesday, December 8, 2009
Alliance Data Systems Corp.'s Epsilon subsidiary has signed an extension agreement wi ...
- Study: Credit Card Mailings On The Rise
Marketing Daily, Tanya Gazdik - Friday, November 20, 2009
"With recent green shoots of economic recovery, card issuers feel more confide ...
- JCPenney Bids Adieu To Big Books
Marketing Daily, - Wednesday, November 18, 2009
JCPenney may have built its century-old brand on massive catalogs, but t ...
- Direct Marketing Bigger Slice, Smaller Pie
Research Brief, Jack Loechner - Monday, November 2, 2009
According to the Direct Marketing Association's 2009-2010 "Power of Direct Marketing" repor ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...