Macy's Launches 'Sex and the City 2' Promotion

May 4, 2010

We're not sure that Samantha, Miranda, Charlotte or Carrie would name Macy's as their store of choice, but the retailer is going to town with "Sex and the City 2," anyway, launching a multiplatform campaign to celebrate the May 27 release of the Warner Brothers film.

Designed to coincide with Macy's Girls Weekend, May 20 through the 23, the chain will host fashion events and give away movie-screening passes in 55 markets.

Macy's will also offer a limited edition make-up brush set, and run a sweepstakes offering tickets to the movie's premiere. A national TV spot, featuring scenes from the film, is scheduled to break May 19, and Macy's will also use direct mail, some newspapers and a window display at Macy's flagship in Herald Square.--Sarah Mahoney

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