- USPS Touts Direct Mail For Small Biz
MediaDailyNews, Erik Sass - Wednesday, March 21, 2012
Faced with steep declines in the volume of both first-class mail a ...
- Ecommerce Bettering Bricks; Stores Staying Open; Web Ships Free
Research Brief, Jack Loechner - Monday, December 19, 2011
According to Allison Enright, Senior Editor at Internet Retailer, analyzing early reta ...
- Mapping Healthy Profits: Clinic Geotargets Potential Patients
Creative Media Blog, Amy Corr - Monday, November 21, 2011
A multimedia campaign for The Everett Clinic in Everett, Wash., takes geotargeti ...
- Boston Hub Set For Marketing Convention
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
South Boston will see 10,000 marketers arrive this week for the Dire ...
- Cox Honors Latin Americans
Marketing Daily, - Thursday, September 15, 2011
Cox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-dema ...
- Baby Boomers, Ergonomics And Direct Mail
Marketing Daily, Paul Prisco - Wednesday, September 14, 2011
Here are three key ways you can leverage the power of ergonomi ...
- How Do Groupon-type Daily Deals Affect Direct Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Digital coupon companies like Groupon and LivingSocial are heading toward IPOs, whi ...
- Print Pervasive and Persuasive, But Digital Overtaking
Research Brief, Jack Loechner - Friday, July 22, 2011
According to new research from Nielsen, reported by Todd Hale, SVP Consum ...
- Kimberly-Clark Gets In 'Cars 2' Back Seat
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
K-C is doing its biggest multibrand retail-marketing program in eight years wi ...
- Porsche: Taking The Kids To Soccer? Lose The Minivan
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Americans who dream about having a Porsche in their garage don't ha ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- Jackson Hewitt Expands Walmart Relationship
Marketing Daily, Tanya Gazdik - Monday, January 24, 2011
As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt ...
- Hyundai Effort Urges 'Don't Be A Sheep!'
Marketing Daily, Karl Greenberg - Thursday, January 20, 2011
You don't have to be a sheep and you don't have ...
- Ally's CMO Rebrands Bank
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 11, 2011
Sanjay Gupta was central to the former GMAC's rebranding as Ally Ban ...
- U.S. Postal Service To Try Gift Cards
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 10, 2011
The U.S. Postal Service, which is cutting its officer lists by 1 ...
- Coffee Company Keurig Tests Mail In Effort
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 27, 2010
Coffee brewing systems maker Keurig, owned by Green Mountain Roasters, did somethi ...
- Mintel: Rewards Credit Cards Hike Direct Mail
Marketing Daily, Tanya Gazdik - Monday, December 27, 2010
About 1.2 billion offers for new credit cards were received by U. ...
- Check Your Mailbox: Banks Incentivizing Credit Card Offers
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 23, 2010
As the year ends, consumers will have received 2.25 billion credit ca ...
- Greening Your Mail Can Keep You In The Black
Marketing: Green, Greg Brown - Wednesday, December 15, 2010
Now is the time to take a realistic look at your company ...
- Where's Your Prospect's InBox?
Research Brief, Jack Loechner - Monday, December 6, 2010
According to a new eROI study titled, "Email Marketing, On the Go ...
- Hyundai Holiday Push Taps YouTube Sensations
Marketing Daily, Karl Greenberg - Thursday, November 25, 2010
The spots look like they were shot in the duo's own livi ...
- JC Penney Unleashes Holiday TV Campaign
Marketing Daily, Sarah Mahoney - Wednesday, November 10, 2010
TV ads, called "Who's on your list?," are scheduled to air beginni ...
- Department Stores Tear Into Holiday Promos
Marketing Daily, Sarah Mahoney - Thursday, October 28, 2010
More than ever, Christmas is creeping up on Halloween. From references ...
- Mitsubishi Goes Robotic For New Outlander Sport
Marketing Daily, Karl Greenberg - Thursday, October 7, 2010
Gregory Adams tells Marketing Daily the microsite will be the baseline f ...
- Ethan Allen Campaign Take On A Recessionary Pitch
Around the Net In Brand Marketing, Nina Lentini - Friday, September 10, 2010
Ethan Allen' new ad campaign aims to convince consumers that they don ...
- At 90, Wunderman Says Families Can Be Better Understood
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
Rance Crain conducts a fascinating video interview with direct-marketing giant Lester Wunderm ...
- Saab Woos Its Formerly Loyal Customers
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
"We have put together an extensive loyalty communications package, including a loyal ...
- Where Shoppers Want to Find Their Promotions
Research Brief, Jack Loechner - Thursday, July 29, 2010
According to a new CrossView survey among shoppers in North Carolina, Ohi ...
- DL1961 Focuses On Its Jeans' Performance Promise
Marketing Daily, Sarah Mahoney - Friday, July 23, 2010
Ads breaking next month highlight the brand's unique stretch technology, called X-Fi ...
- Hyundai's Perry Debuts 'Uncensored' Campaign
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
The "Uncensored" effort, running through the summer, is unscripted commentary from peop ...