- USPS Reports $1.9 Billion Loss
MediaDailyNews, Erik Sass - Friday, May 10, 2013
The U.S. Postal Service suffered a net loss of $1.9 billion ...
- Scotts LawnService: What Will The Neighbors Think?
Marketing Daily, Karl Greenberg - Thursday, May 2, 2013
"The Opinions Next Door" includes a series of online videos running ...
- It's the Behavior, Stupid! (When it Comes to Mobile Email)
Show Daily, Stephanie Miller - Friday, May 3, 2013
Mobile is not optional. It's the number one destination for email interact ...
- Scott Naturals Offers 'Secret Swap'
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
A Web site, www.SecretSwap.com, touts the product line and details the progr ...
- Valassis Unveils Geo-Commerce Retail Zones
MediaDailyNews, Erik Sass - Tuesday, April 9, 2013
Valassis is unveiling new targeting capabilities through Brand.net, with a service call ...
- 4Info Bows New Mobile Targeting For Direct Mail, Online
Online Media Daily, Erik Sass - Monday, April 1, 2013
Mobile advertising technology company 4Info is launching a new mobile ad-targeting produc ...
- Bed, Bath And Beyond Sued For Junk Mail
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 25, 2013
Bed Bath & Beyond is facing a lawsuit over the collection ...
- NFC Poised To Accelerate Direct Marketing
Marketing Daily, Jacob Beckley - Wednesday, March 13, 2013
By giving marketers a new way to bridge the physical and digit ...
- Hospital Targets Doctors With DM Poster Of The Hippocratic Oath
Creative Media Blog, Amy Corr - Monday, March 11, 2013
The University of Colorado Hospital and its agency, Cactus, launched a pri ...
- NAA Sues PRC Over Valassis Deal
MediaDailyNews, Erik Sass - Monday, February 11, 2013
The Newspaper Association of America is showing its legal teeth with ...
- No Saturday Mail Means Marketers Must Adjust
Marketing Daily, Aaron Baar - Friday, February 8, 2013
"Anytime there's confusion in the business customer ranks, it can have ...
- Brands Tweak Ad Campaigns As U.S. Post Office Ceases Saturday Delivery
Online Media Daily, Laurie Sullivan - Thursday, February 7, 2013
Marketers expect quirky idiosyncrasies in multichannel brand campaigns to produce the mo ...
- Sun Shines On 'Most Depressing' Time Of Year
Around the Net In OMD Europe, Nina Lentini - Thursday, January 3, 2013
The Sun has launched a multichannel campaign featuring multiple prize giveaways aim ...
- Tire Tracks Key To BMW M Direct Mail
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
The company hired Chicago-based Classic Color to apply its technology to t ...
- Kohl's Unwraps Holiday Marketing Programs
Marketing Daily, Sarah Mahoney - Friday, November 2, 2012
In stores, it is continuing the dream theme with designated gift zon ...
- Toyota iQ Goes Where No Google Car Can, Tracking Belgium's Narrow Streets
Creative Media Blog, Amy Corr - Monday, October 8, 2012
Sometimes even the behemoths, like Google, need help from the little guy ...
- Postal Service Wants A QR Christmas
MoBlog, Steve Smith - Friday, September 28, 2012
To support the continued relevance of direct mail, the USPS is extendi ...
- Poise Goes On Tour For Menopause
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Poise has tapped comedic actresses Sherri Shepherd -- co-host of ABC's "T ...
- Lean-Back With Benefits: Discovery Vs. Search In T-Commerce
Mobile Insider, Steve Smith - Thursday, September 6, 2012
As we continue to explore the complexities of interactivity with devices a ...
- More Junk in Your Mailbox
Around the Net In Media, Phyllis Fine - Friday, August 24, 2012
Valassis Communications scored a win with the Postal Regulatory Commission, giving t ...
- NAA Blasts USPS-Valassis Deal
MediaDailyNews, Erik Sass - Thursday, August 23, 2012
The Newspaper Association of America unloaded with both barrels on the U. ...
- Pfaff Porsche's Customized Direct Mail Didn't Even Need A Stamp!
Creative Media Blog, Amy Corr - Monday, August 20, 2012
Direct mail may be customizable by household, but usually not to t ...
- Making Mobile Security A Snap
Marketing Daily, Aaron Baar - Monday, August 13, 2012
SnapMyLife, a company that develops cloud-service applications for consumers, is launching ...
- USPS Program Pushes QR Etiquette and M-Commerce But Discourages Marketing
MoBlog, Steve Smith - Wednesday, July 25, 2012
The Postal Service seems to get it only half-right in its summ ...
- Direct Mail Hanging In
Research Brief, Jack Loechner - Monday, July 23, 2012
According to the Direct Marketing Association in the recently released 2012 Respon ...
- Valpak Teams With 'Ice Age' For Vacation Sweeps
Marketing Daily, Tanya Gazdik - Thursday, July 12, 2012
Consumers can instantly win movie tickets for "Ice Age" via a promoti ...
- Credit Card Direct Mail Hits 25-Month Low
Marketing Daily, Tanya Gazdik - Tuesday, June 12, 2012
The marketers for credit card issuers are tentative due to continued econom ...
- Kia Raises A Guinness For Optima Hybrid
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tel ...
- USPS Taps SpyderLynk For 2D SnapTags
MediaDailyNews, Erik Sass - Tuesday, May 15, 2012
The U.S. Postal Service has approved 2D mobile barcodes from SpyderLynk, call ...
- Smoothie King: Write Us A Jingle
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2012
The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ad ...