- Charities Suck Because They Think Digital Consumers Have 'Doormat' Written On Them
London Blog, Sean Hargrave - Wednesday, May 20, 2015
How much of a role constant begging letters played in a rece ...
- Macy's Calls For #AmericanSelfie; Reveals Off-price Test
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Macy's is introducing a new summer marketing campaign, celebrating the country's mo ...
- 44% Of Marketers Using Three Or More Channels In Campaigns
Research Brief, Jack Loechner - Monday, April 6, 2015
According to the newly released DMA 2015 Response Rate Report, the mode ...
- Mail Surveys Are Good Source Of Essential Research
Engage:Affluent, Ron Kurtz - Monday, March 16, 2015
In part 1 of this series, we looked at big data a ...
- engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2015
engage:BDR has formed a partnership with Neustar that will allow advertisers ...
- AH Belo Buys 3 Marketing Cos.
MediaDailyNews, Erik Sass - Monday, January 5, 2015
The owner of "The Dallas Morning News" announced that it has acquir ...
- Barclays Moves DM Account Away From Rapp
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
Rapp has been served notice on Barclay's DM business and will ha ...
- Next Turns DM Back On With Good Effect
Around the Net In MAD London, Sean Hargrave - Friday, September 12, 2014
Next is making a return to direct mail after finding that ...
- 'It's a Book Book' - Ikea's Catalog Launch Brilliantly Goofs On Apple's Breathless iPad Debut
MoBlog, Steve Smith - Thursday, September 4, 2014
Ikea's spot-on satire of our tech fetish is a great launch ...
- In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chick ...
- Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is ...
- DMA Replaces 170-Page Rule Book With Five Principles
Around the Net In MAD London, Sean Hargrave - Monday, August 4, 2014
The Direct Marketing Association (DMA) has overhauled its code of conduct replaci ...
- Restoration Hardware's Catalog Mailing Jumps the Shark -- And So Much More
Social Media Insider, Catharine P. Taylor - Friday, June 27, 2014
In the annals of corporate credibility, few initiatives stretch reality quite ...
- Why Charities Are So Bad At Marketing - And What They Should Do About It
London Blog, Sean Hargrave - Tuesday, June 10, 2014
Charities are now officially twice as likely to be complained about f ...
- Connected Cars Will Speak To Digital Out-of-Home And In-Home Networks
SearchBlog, Laurie Sullivan - Monday, February 10, 2014
I smile every time someone complains about online ad targeting, and thi ...
- ADT Addresses Security Anxieties
Marketing Daily, Aaron Baar - Wednesday, February 5, 2014
"In the past, we had focused on ... what I would ca ...
- Traditional Media Yields Extraordinary ROI For SMBs
Research Brief, Jack Loechner - Friday, January 24, 2014
According to the BIA/Kelsey Local Commerce Monitor, SMBs reported using an avera ...
- Tobacco Advertising Focuses On Non-Combustibles
Marketing Daily, Karl Greenberg - Friday, January 17, 2014
The industry spent roughly $20 million pitching non-combustible products in the U. ...
- Multichannel Marketing Held Back By Lack Of Tools And Talent
SearchBlog, Laurie Sullivan - Thursday, January 16, 2014
Some 85.6% of marketers participating in a CMO Club study say th ...
- USPS Considers Scannable Codes For Direct Mail
MediaDailyNews, Erik Sass - Tuesday, January 7, 2014
The U.S. Postal Service, which is seeking ways to boost the appe ...
- USPS Raises Postal Rates
MediaDailyNews, Erik Sass - Monday, December 30, 2013
Magazine publishers and direct mail marketers got a lump of coal ...
- Direct Marketing Guru Irving Siegel Dies at 82
Raw, Nina Lentini - Wednesday, December 18, 2013
Irving Siegel, who helped developed what is today known as databased marketi ...
- People Seek Deals; Dealers Should Seek Consumers
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The automaker's Web-based digital marketing services channel -- a joint venture wi ...
- Direct Banking Gains Popularity
Marketing Daily, Tanya Gazdik - Friday, October 11, 2013
Twenty percent of checking and savings direct mail in the first eig ...
- Augmented Reality (AR) Stealthily Dressed in 3D Clothing
MobileShopTalk, Chuck Martin - Wednesday, August 14, 2013
A serious dose of augmented reality (AR), disguised as 3D, arrived ...
- Gap Woos Gen Y With 'Back to Blue'
Marketing Daily, Sarah Mahoney - Monday, August 12, 2013
In its latest step on the comeback trail, the Gap is returni ...
- RiteAid, Walgreens Tap Boomers' Healthcare Confusion
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2013
As seismic healthcare and demographic changes swirl through the U.S., drug retaile ...
- Pizza Inn Launches Integrated Branding Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Pizza Inn, a 55-year-old chain known for its family-friendly, pizza-and-beyond buffet concep ...
- Stamps Turn Into Do-Good Ad Medium
Creative Media Blog, Amy Corr - Monday, July 15, 2013
Sure, online bill paying and e-cards may be the more accepted a ...
- A Novel Approach To Direct Mail: Lifestyle-based Analytics
Marketing: Health, Neil Weisman - Tuesday, May 21, 2013
Despite the fact that our world is becoming more and more digita ...