- USPS Service Brings Snail Mail Images To Email Inbox
Around the Net in Email, Ray Schultz - Wednesday, February 14, 2018
The U.S. Postal Service has rolled out its Informed Delivery, a servi ...
- Is Direct Mail's Growth Due To Less Regulation After GDPR?
London Blog, Sean Hargrave - Thursday, February 1, 2018
Direct mail is quietly growing in the background. Is it because ...
- Stamp Or Swoosh? Choosing Between Direct Mail And Email
Around the Net in Email, Ray Schultz - Friday, January 26, 2018
Based on the evidence, email is cleaning direct mail’s clock. But bo ...
- The Efficiency Of ROI: How Does Email Measure Up?
Email Insider, Ray Schultz - Thursday, January 4, 2018
The age-old debate over email versus print has a new angle. ...
- The Novelty Of Print: Is Email Being Replaced By Catalogs?
Email Insider, Ray Schultz - Friday, December 29, 2017
What are millennials reading? Some experts say they cherish paper catalogs. 'Th ...
- 2018 Local Ad Spend To Top $151B
Digital News Daily, Laurie Sullivan - Wednesday, December 6, 2017
Direct mail, local TV and mobile will become the top three reven ...
- Channel Chauvinism: Is Social Really Gaining On Email?
Email Insider, Ray Schultz - Thursday, September 28, 2017
Social may be gaining on email -- but these survey stats don ...
- PebblePost Hires New CGO, 'BuzzFeed' President Joins Board
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
PebblePost announced on Tuesday it was hiring Geoff Dodge and Fergus Mell ...
- PebblePost Secures $47M To Conclude Series B Funding Round
Digital News Daily, Philip Rosenstein - Friday, July 21, 2017
This announcement concludes the company's Series B funding round that included $ ...
- Millennials Get Direct Mail: USPS Claims They Prefer It Over Email
The Email Edge, Ray Schultz - Thursday, May 18, 2017
A skewed study by the U.S. Postal Service purports to show th ...
- Email Crowned King Of ROI, Again
EuroMail, Sean Hargrave - Monday, April 24, 2017
Investing in email gives a massive return of thirty-eight pounds for eve ...
- Harte Hanks Plans To Sell 3Q Digital After Financial Fall
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2017
Marketing agency Harte Hanks plans to sell its 3Q Digital search subsidia ...
- USPS To Launch Informed Delivery Nationwide
Email Marketing Daily, Jess Nelson - Friday, March 31, 2017
The USPS plans to launch Informed Delivery nationwide by the end ...
- The Email-Direct Mail Duo
The Email Edge, Ray Schultz - Thursday, March 2, 2017
Direct mail works well when used with email in a coordinated multichann ...
- Royal Mail Passed By Ofcom To Carry On Business As Usual
Around the Net In MAD London, Sean Hargrave - Wednesday, March 1, 2017
Ofcom has declared that Royal Mail should continue to operate under i ...
- PebblePost Raises $15M In Series B Funding Round
Real-Time Daily, Philip Rosenstein - Tuesday, February 28, 2017
PebblePost, a company that developed programmatic direct mail solutions for its client ...
- Direct Mail Firm Takes A Page From Email
Around the Net in Email, Ray Schultz - Thursday, February 23, 2017
A direct mail vendor is using email techniques, including web page codin ...
- Marita Scarfi Departs 72andSunny For PebblePost
MAD, Larissa Faw - Tuesday, February 21, 2017
PebblePost has appointed agency veteran Marita Scarfi Chief Financial Officer. In th ...
- Up To $35B Of Co-Op Ad Funds Go Unclaimed Annually
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 7, 2016
The Local Search Association released a white paper which estimates that ...
- PebblePost Takes Programmatic Addressable TV Concepts To Offline Direct Mail
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 13, 2016
PebblePost took the concept of addressable TV and adapted it for dire ...
- DM Trust Offers Brands Financial Help To Safeguard Best Practice
Around the Net In MAD London, Sean Hargrave - Tuesday, May 17, 2016
The DM Trust, created from the merger of the IDM Trust a ...
- Google Honing Local Home Services
SearchBlog, Laurie Sullivan - Monday, April 18, 2016
Building out local advertising offerings, Google's home service advertisements are now availab ...
- Taradel Launches Integrated Snail Mail, Email Solution
Email Marketing Daily, Jess Nelson - Tuesday, March 29, 2016
Taradel, LLC launched an integrated email marketing and direct mail service ...
- Pitney Bowes Uses IoT Data To Improve Operations, Physical Mail Delivery
AI & IoT Daily, Laurie Sullivan - Tuesday, March 15, 2016
Pitney Bowes has created a method to pull in data from ea ...
- Merkle, Oracle Drive Cloud Services Through Digital, Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2016
Merkle and Oracle have formed a partnership supporting the growth of marketi ...
- Say Hello To The Email Direct Buy Button
Email Marketing Daily, Jess Nelson - Monday, January 25, 2016
Marketers are planning to increase the integration of direct buy buttons in ...
- Didit Appoints Leadership
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 3, 2015
Didit announced Tuesday the appointment of Peter Stein to sales executive, bringi ...
- Royal Mail Signs Up Havas Helia And Publicis Chemistry
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Royal Mail has appointed Havas Helia to handle customer engagement and Public ...
- AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2015
Marketers don't always understand how much weather patterns, compared with the advertisement ...
- DMA Merges With IDM
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2015
The Direct Marketing Association (DMA) and the Institute of Direct and Digit ...