- PebblePost Raises $15M In Series B Funding Round
Real-Time Daily, Philip Rosenstein - Tuesday, February 28, 2017
PebblePost, a company that developed programmatic direct mail solutions for its client ...
- Direct Mail Firm Takes A Page From Email
Around the Net in Email, Ray Schultz - Thursday, February 23, 2017
A direct mail vendor is using email techniques, including web page codin ...
- Marita Scarfi Departs 72andSunny For PebblePost
MAD, Larissa Faw - Tuesday, February 21, 2017
PebblePost has appointed agency veteran Marita Scarfi Chief Financial Officer. In th ...
- Up To $35B Of Co-Op Ad Funds Go Unclaimed Annually
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 7, 2016
The Local Search Association released a white paper which estimates that ...
- PebblePost Takes Programmatic Addressable TV Concepts To Offline Direct Mail
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 13, 2016
PebblePost took the concept of addressable TV and adapted it for dire ...
- DM Trust Offers Brands Financial Help To Safeguard Best Practice
Around the Net In MAD London, Sean Hargrave - Tuesday, May 17, 2016
The DM Trust, created from the merger of the IDM Trust a ...
- Google Honing Local Home Services
SearchBlog, Laurie Sullivan - Monday, April 18, 2016
Building out local advertising offerings, Google's home service advertisements are now availab ...
- Taradel Launches Integrated Snail Mail, Email Solution
Email Marketing Daily, Jess Nelson - Tuesday, March 29, 2016
Taradel, LLC launched an integrated email marketing and direct mail service ...
- Pitney Bowes Uses IoT Data To Improve Operations, Physical Mail Delivery
AI & IoT Daily, Laurie Sullivan - Tuesday, March 15, 2016
Pitney Bowes has created a method to pull in data from ea ...
- Merkle, Oracle Drive Cloud Services Through Digital, Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2016
Merkle and Oracle have formed a partnership supporting the growth of marketi ...
- Say Hello To The Email Direct Buy Button
Email Marketing Daily, Jess Nelson - Monday, January 25, 2016
Marketers are planning to increase the integration of direct buy buttons in ...
- Didit Appoints Leadership
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 3, 2015
Didit announced Tuesday the appointment of Peter Stein to sales executive, bringi ...
- Royal Mail Signs Up Havas Helia And Publicis Chemistry
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Royal Mail has appointed Havas Helia to handle customer engagement and Public ...
- AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2015
Marketers don't always understand how much weather patterns, compared with the advertisement ...
- DMA Merges With IDM
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2015
The Direct Marketing Association (DMA) and the Institute of Direct and Digit ...
- Charities Suck Because They Think Digital Consumers Have 'Doormat' Written On Them
London Blog, Sean Hargrave - Wednesday, May 20, 2015
How much of a role constant begging letters played in a rece ...
- Macy's Calls For #AmericanSelfie; Reveals Off-price Test
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Macy's is introducing a new summer marketing campaign, celebrating the country's mo ...
- 44% Of Marketers Using Three Or More Channels In Campaigns
Research Brief, Jack Loechner - Monday, April 6, 2015
According to the newly released DMA 2015 Response Rate Report, the mode ...
- Mail Surveys Are Good Source Of Essential Research
Engage:Affluent, Ron Kurtz - Monday, March 16, 2015
In part 1 of this series, we looked at big data a ...
- engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2015
engage:BDR has formed a partnership with Neustar that will allow advertisers ...
- AH Belo Buys 3 Marketing Cos.
MediaDailyNews, Erik Sass - Monday, January 5, 2015
The owner of "The Dallas Morning News" announced that it has acquir ...
- Barclays Moves DM Account Away From Rapp
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
Rapp has been served notice on Barclay's DM business and will ha ...
- Next Turns DM Back On With Good Effect
Around the Net In MAD London, Sean Hargrave - Friday, September 12, 2014
Next is making a return to direct mail after finding that ...
- 'It's a Book Book' - Ikea's Catalog Launch Brilliantly Goofs On Apple's Breathless iPad Debut
MoBlog, Steve Smith - Thursday, September 4, 2014
Ikea's spot-on satire of our tech fetish is a great launch ...
- In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chick ...
- Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is ...
- DMA Replaces 170-Page Rule Book With Five Principles
Around the Net In MAD London, Sean Hargrave - Monday, August 4, 2014
The Direct Marketing Association (DMA) has overhauled its code of conduct replaci ...
- Restoration Hardware's Catalog Mailing Jumps the Shark -- And So Much More
Social Media Insider, Catharine P. Taylor - Friday, June 27, 2014
In the annals of corporate credibility, few initiatives stretch reality quite ...
- Why Charities Are So Bad At Marketing - And What They Should Do About It
London Blog, Sean Hargrave - Tuesday, June 10, 2014
Charities are now officially twice as likely to be complained about f ...
- Connected Cars Will Speak To Digital Out-of-Home And In-Home Networks
SearchBlog, Laurie Sullivan - Monday, February 10, 2014
I smile every time someone complains about online ad targeting, and thi ...