- Tying Search To Programmatic And Direct Mail Improves Results
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 27, 2019
Shoppers browsing websites generate triggers and signals. Marketers need to create real-ti ...
- Millennials Can't Even Lick A Stamp: Report
Email Insider, Ray Schultz - Friday, February 15, 2019
Studies show young people still prefer email over other marketing channels. B ...
- GDPR Did Not Hold Back The Digital Marketing Tide
London Blog, Sean Hargrave - Tuesday, January 29, 2019
It was supposed to boost traditional above-the-line channels, but AA/Warc figures sh ...
- Wunderman: An American Master
Email Insider, Ray Schultz - Friday, January 11, 2019
Lester Wunderman was not focused on email marketing in particular. But everythi ...
- Didit Makes Eleventh Acquisition -- Is Twelve Close Behind?
Performance Marketing Insider, Laurie Sullivan - Friday, January 11, 2019
When I first met founder Kevin Lee, Didit was focused on sear ...
- List Muffling: A Guide To Email Name Suppression
Email Insider, Ray Schultz - Monday, December 24, 2018
There are both regulatory and marketing reasons to suppress email addresses, OPTIZ ...
- Marketing Twofer: Email And Direct Mail Work Best Together, Study Finds
Email Insider, Ray Schultz - Friday, December 21, 2018
A joint email and direct mail campaign pulls six times the increment ...
- Postal Email Service Used For Fraud, ID Theft, Sources Say
Around the Net in Email, Ray Schultz - Wednesday, December 19, 2018
Criminals are using the U.S. Postal Service’s Informed Delivery service to ra ...
- Search Tops Digital Media Buys For Large Local Advertisers
Performance Marketing Insider, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but fir ...
- Inflation Refocusing Consumer Preferences
Marketing Daily, Sarah Mahoney - Monday, December 10, 2018
Valassis expects "tremendous acceleration from marketers as they find new ways ...
- Post GDPR Marketing Mail Drop Cited As 'Royal Mail' Profits Halve
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
"The Times" reports that profits at Royal Mail have halved and t ...
- What The 80/20 Rule Means For Email Marketers
Around the Net in Email, Ray Schultz - Wednesday, November 7, 2018
The 80/20 rule posits that 80% of sales come from 20% ...
- The Power Of Direct Mail -- And How To Get It Right
Marketing Insider, Julian Gratton - Thursday, October 18, 2018
A smartphone screen is limited by size and so offers less readi ...
- Direct Mail And Email Gang Up On Dirt: Rinse Case Study
Email Marketing Daily, Ray Schultz - Thursday, September 20, 2018
A laundry and dry cleaning service uses both direct mail and ema ...
- PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail
Data & Programmatic Insider, Laurie Sullivan - Monday, August 27, 2018
PebblePost, which created programmatic direct mail, recently closed a $25 million seri ...
- Royal Mail Fined GBP50m Over Anti-Competitive Bulk Mail Prices
Around the Net In MAD London, Sean Hargrave - Tuesday, August 14, 2018
"Sky News" reveals that Royal Mail has been fined GBP50m for raisi ...
- Royal Flush: UK Mail Service Embraces Digital And Email
Email Insider, Ray Schultz - Thursday, August 2, 2018
Royal Mail will send transactional emails in yet another sign of t ...
- For The Love Of Email: Trusted Old Channel Ranks First In Survey
Email Insider, Ray Schultz - Monday, July 30, 2018
Email is tops and direct mail is second. Few people prefer ap ...
- Snail Mail Makes The Race: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Tuesday, July 24, 2018
Author and agency head Ron Jacobs explains why direct mail is sti ...
- Royal Mail Blames GDPR For Letter Falloff
Around the Net in Email, Ray Schultz - Wednesday, July 18, 2018
The UK’s Royal Mail has reported a 5% decline in letter volu ...
- Enthusem, Marketo Link Ties, Now Trigger Direct Mail To Email
Email Marketing Daily, Ray Schultz - Monday, July 16, 2018
Users can trigger a direct mail piece based on a Marketo contact ...
- Email Helps Drive Retail Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 10, 2018
Email is good at generating ideas, but ranks behind coupons and dire ...
- UK Marketer Is Sending Spam -- Canned Spam -- To Prospects
Around the Net in Email, Ray Schultz - Friday, June 8, 2018
A UK businessman is offering a tinned Spam recipe to get peop ...
- Email Delivering Qualified Leads
Research Brief, Jack Loechner - Friday, May 11, 2018
According to Liveclicker/The RelevanceGroup study of 350 US marketers, of whom 9 ...
- 'The Telegraph' Predicts GDPR Will Lead To A Rise In Junk Mail
Around the Net In MAD London, Sean Hargrave - Thursday, May 10, 2018
"The Telegraph" is warning Britons of a deluge of "junk mail" th ...
- Email Subject Lines Cited In Lawsuit Against Publishers Clearing House
Email Marketing Daily, Ray Schultz - Tuesday, May 8, 2018
Publishers Clearing House has been sued for allegedly misleading consumers that th ...
- How To Use Direct Mail With Email
Around the Net in Email, Ray Schultz - Monday, May 7, 2018
Direct mail works well with email, studies show. Here is a s ...
- Textium Offers Product For Linking Texting And Direct Mail
Email Marketing Daily, Ray Schultz - Monday, March 19, 2018
A new product will enable consumers to respond to direct mail v ...
- Association of Magazine Media Opposes Postal Rate Spike
Publishing Insider, Melynda Fuller - Monday, March 5, 2018
The postal threat pits two troubled groups against each other: a hemorrhagi ...
- Why Do Digital Marketers Overlook Direct Mail?
Media Insider, Cory Treffiletti - Wednesday, February 28, 2018
How many of you are purely digital marketers? How many of y ...