- For The Love Of Email: Trusted Old Channel Ranks First In Survey
Email Insider, Ray Schultz - Monday, July 30, 2018
Email is tops and direct mail is second. Few people prefer ap ...
- Snail Mail Makes The Race: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Tuesday, July 24, 2018
Author and agency head Ron Jacobs explains why direct mail is sti ...
- Royal Mail Blames GDPR For Letter Falloff
Around the Net in Email, Ray Schultz - Wednesday, July 18, 2018
The UK’s Royal Mail has reported a 5% decline in letter volu ...
- Enthusem, Marketo Link Ties, Now Trigger Direct Mail To Email
Email Marketing Daily, Ray Schultz - Monday, July 16, 2018
Users can trigger a direct mail piece based on a Marketo contact ...
- Email Helps Drive Retail Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, July 10, 2018
Email is good at generating ideas, but ranks behind coupons and dire ...
- UK Marketer Is Sending Spam -- Canned Spam -- To Prospects
Around the Net in Email, Ray Schultz - Friday, June 8, 2018
A UK businessman is offering a tinned Spam recipe to get peop ...
- Email Delivering Qualified Leads
Research Brief, Jack Loechner - Friday, May 11, 2018
According to Liveclicker/The RelevanceGroup study of 350 US marketers, of whom 9 ...
- 'The Telegraph' Predicts GDPR Will Lead To A Rise In Junk Mail
Around the Net In MAD London, Sean Hargrave - Thursday, May 10, 2018
"The Telegraph" is warning Britons of a deluge of "junk mail" th ...
- Email Subject Lines Cited In Lawsuit Against Publishers Clearing House
Email Marketing Daily, Ray Schultz - Tuesday, May 8, 2018
Publishers Clearing House has been sued for allegedly misleading consumers that th ...
- How To Use Direct Mail With Email
Around the Net in Email, Ray Schultz - Monday, May 7, 2018
Direct mail works well with email, studies show. Here is a s ...
- Textium Offers Product For Linking Texting And Direct Mail
Email Marketing Daily, Ray Schultz - Monday, March 19, 2018
A new product will enable consumers to respond to direct mail v ...
- Association of Magazine Media Opposes Postal Rate Spike
Publishing Insider, Melynda Fuller - Monday, March 5, 2018
The postal threat pits two troubled groups against each other: a hemorrhagi ...
- Why Do Digital Marketers Overlook Direct Mail?
Media Insider, Cory Treffiletti - Wednesday, February 28, 2018
How many of you are purely digital marketers? How many of y ...
- USPS Service Brings Snail Mail Images To Email Inbox
Around the Net in Email, Ray Schultz - Wednesday, February 14, 2018
The U.S. Postal Service has rolled out its Informed Delivery, a servi ...
- Is Direct Mail's Growth Due To Less Regulation After GDPR?
London Blog, Sean Hargrave - Thursday, February 1, 2018
Direct mail is quietly growing in the background. Is it because ...
- Stamp Or Swoosh? Choosing Between Direct Mail And Email
Around the Net in Email, Ray Schultz - Friday, January 26, 2018
Based on the evidence, email is cleaning direct mail’s clock. But bo ...
- The Efficiency Of ROI: How Does Email Measure Up?
Email Insider, Ray Schultz - Thursday, January 4, 2018
The age-old debate over email versus print has a new angle. ...
- The Novelty Of Print: Is Email Being Replaced By Catalogs?
Email Insider, Ray Schultz - Friday, December 29, 2017
What are millennials reading? Some experts say they cherish paper catalogs. 'Th ...
- 2018 Local Ad Spend To Top $151B
Digital News Daily, Laurie Sullivan - Wednesday, December 6, 2017
Direct mail, local TV and mobile will become the top three reven ...
- Channel Chauvinism: Is Social Really Gaining On Email?
Email Insider, Ray Schultz - Thursday, September 28, 2017
Social may be gaining on email -- but these survey stats don ...
- PebblePost Hires New CGO, 'BuzzFeed' President Joins Board
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
PebblePost announced on Tuesday it was hiring Geoff Dodge and Fergus Mell ...
- PebblePost Secures $47M To Conclude Series B Funding Round
Digital News Daily, Philip Rosenstein - Friday, July 21, 2017
This announcement concludes the company's Series B funding round that included $ ...
- Millennials Get Direct Mail: USPS Claims They Prefer It Over Email
The Email Edge, Ray Schultz - Thursday, May 18, 2017
A skewed study by the U.S. Postal Service purports to show th ...
- Email Crowned King Of ROI, Again
EuroMail, Sean Hargrave - Monday, April 24, 2017
Investing in email gives a massive return of thirty-eight pounds for eve ...
- Harte Hanks Plans To Sell 3Q Digital After Financial Fall
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2017
Marketing agency Harte Hanks plans to sell its 3Q Digital search subsidia ...
- USPS To Launch Informed Delivery Nationwide
Email Marketing Daily, Jess Nelson - Friday, March 31, 2017
The USPS plans to launch Informed Delivery nationwide by the end ...
- The Email-Direct Mail Duo
The Email Edge, Ray Schultz - Thursday, March 2, 2017
Direct mail works well when used with email in a coordinated multichann ...
- Royal Mail Passed By Ofcom To Carry On Business As Usual
Around the Net In MAD London, Sean Hargrave - Wednesday, March 1, 2017
Ofcom has declared that Royal Mail should continue to operate under i ...
- PebblePost Raises $15M In Series B Funding Round
Real-Time Daily, Philip Rosenstein - Tuesday, February 28, 2017
PebblePost, a company that developed programmatic direct mail solutions for its client ...
- Direct Mail Firm Takes A Page From Email
Around the Net in Email, Ray Schultz - Thursday, February 23, 2017
A direct mail vendor is using email techniques, including web page codin ...