- Direct Mail Still Outperforms Email And Digital Marketing: Opinion
Around the Net in Email, Ray Schultz - Friday, December 13, 2019
Email is fast and cheap, but direct mail still works for restauran ...
- Christmas Post Office Strike Vote Overturned
Around the Net In MAD London, Sean Hargrave - Thursday, November 14, 2019
Direct mail marketers and online retailers can breathe a massive sigh ...
- Cruise Planners Enhances Email, Direct Mail Targeting For Travel Advisors
Email Marketing Daily, Ray Schultz - Thursday, October 17, 2019
The firm is now able to create lists based on geo-targets a ...
- Direct Mail Tops Email In Cart Abandonment Conversions: Study
Around the Net in Email, Ray Schultz - Wednesday, October 16, 2019
Direct mail performs better than email in reversing cart abandonments, according ...
- Direct Mail Still Effective With Hispanics
Marketing Insider, Karla Fernandez Parker - Wednesday, September 25, 2019
In 2018, the direct-mail response rate for house lists was an incredib ...
- New Voice Tech Ties Direct Mail To Personal Assistants
AI & IoT Daily, Ray Schultz - Wednesday, September 18, 2019
Gunderson Direct offers Respond Fast, a voice-activated call to action. Customers c ...
- B2B Channel Wrestling: Which Is First, Email Or Direct Mail?
Email Insider, Ray Schultz - Tuesday, September 10, 2019
Statistics show that marketers rate paper mail as more efficient than emai ...
- For Questions About The Cloud, Google Points To The Cloud
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
"Ask the Cloud" allowed CTOs to ask all of their questions abo ...
- Snail Mail Beats Email In Survey
Email Insider, Ray Schultz - Thursday, August 1, 2019
The respondents say direct mail pulls the highest ROI of the channe ...
- Xpressdocs Acquires Direct Mail Firm Amazingmail
Email Marketing Daily, Ray Schultz - Wednesday, June 12, 2019
Xpressdocs Partners, a firm that supports marketing in email and other channel ...
- Paper Mail On New Trail: SMBs Use It With Email, Other Channels
Email Insider, Ray Schultz - Thursday, June 6, 2019
Over a quarter of SMBs send direct mail, The Manifest reports. B ...
- Most Retail Buying Decisions Are Made At Home: Study
Around the Net in Email, Ray Schultz - Tuesday, March 26, 2019
A study found that 88% of all key purchase decisions are ma ...
- Planting The Seeds Of Personalization
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Listen in as Kellen Fitzgerald, senior marketing manager, digital and client experien ...
- Tying Search To Programmatic And Direct Mail Improves Results
Search & Performance Insider, Laurie Sullivan - Wednesday, February 27, 2019
Shoppers browsing websites generate triggers and signals. Marketers need to create real-ti ...
- Millennials Can't Even Lick A Stamp: Report
Email Insider, Ray Schultz - Friday, February 15, 2019
Studies show young people still prefer email over other marketing channels. B ...
- GDPR Did Not Hold Back The Digital Marketing Tide
London Blog, Sean Hargrave - Tuesday, January 29, 2019
It was supposed to boost traditional above-the-line channels, but AA/Warc figures sh ...
- Wunderman: An American Master
Email Insider, Ray Schultz - Friday, January 11, 2019
Lester Wunderman was not focused on email marketing in particular. But everythi ...
- Didit Makes Eleventh Acquisition -- Is Twelve Close Behind?
Search & Performance Insider, Laurie Sullivan - Friday, January 11, 2019
When I first met founder Kevin Lee, Didit was focused on sear ...
- List Muffling: A Guide To Email Name Suppression
Email Insider, Ray Schultz - Monday, December 24, 2018
There are both regulatory and marketing reasons to suppress email addresses, OPTIZ ...
- Marketing Twofer: Email And Direct Mail Work Best Together, Study Finds
Email Insider, Ray Schultz - Friday, December 21, 2018
A joint email and direct mail campaign pulls six times the increment ...
- Postal Email Service Used For Fraud, ID Theft, Sources Say
Around the Net in Email, Ray Schultz - Wednesday, December 19, 2018
Criminals are using the U.S. Postal Service’s Informed Delivery service to ra ...
- Search Tops Digital Media Buys For Large Local Advertisers
Search & Performance Insider, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but fir ...
- Inflation Refocusing Consumer Preferences
Marketing Daily, Sarah Mahoney - Monday, December 10, 2018
Valassis expects "tremendous acceleration from marketers as they find new ways ...
- Post GDPR Marketing Mail Drop Cited As 'Royal Mail' Profits Halve
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
"The Times" reports that profits at Royal Mail have halved and t ...
- What The 80/20 Rule Means For Email Marketers
Around the Net in Email, Ray Schultz - Wednesday, November 7, 2018
The 80/20 rule posits that 80% of sales come from 20% ...
- The Power Of Direct Mail -- And How To Get It Right
Marketing Insider, Julian Gratton - Thursday, October 18, 2018
A smartphone screen is limited by size and so offers less readi ...
- Direct Mail And Email Gang Up On Dirt: Rinse Case Study
Email Marketing Daily, Ray Schultz - Thursday, September 20, 2018
A laundry and dry cleaning service uses both direct mail and ema ...
- PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail
Data & Programmatic Insider, Laurie Sullivan - Monday, August 27, 2018
PebblePost, which created programmatic direct mail, recently closed a $25 million seri ...
- Royal Mail Fined GBP50m Over Anti-Competitive Bulk Mail Prices
Around the Net In MAD London, Sean Hargrave - Tuesday, August 14, 2018
"Sky News" reveals that Royal Mail has been fined GBP50m for raisi ...
- Royal Flush: UK Mail Service Embraces Digital And Email
Email Insider, Ray Schultz - Thursday, August 2, 2018
Royal Mail will send transactional emails in yet another sign of t ...