- FSIs Challenged By Digital Coupons
MediaDailyNews, Steve McClellan - Thursday, February 2, 2012
Kantar reported that digital coupon distribution was up just over 12% ...
- Mandel Returns, Former Buyer Turns 'Buyometric' TV Targeter
MediaDailyNews, David Goetzl - Wednesday, January 18, 2012
Jon Mandel, the longtime top media-buying executive and former chief of ...
- Cox Consolidate Direct And Digital At Draftfcb
MediaDailyNews, Joe Mandese - Monday, January 16, 2012
Cable, broadband and telecommunications giant Cox Communications Friday consolidated its national digit ...
- Cowdell Sees Challenge In R2C, Shop Gets Big-League Expertise
MediaDailyNews, Steve McClellan - Wednesday, January 11, 2012
Given the changing nature of its client base, R2C Group, the Portlan ...
- Cowdell Exits GroupM, Heads West To R2C
MediaDailyNews, Steve McClellan - Tuesday, January 10, 2012
Phil Cowdell, North American Chairman at GroupM's Mindshare, is leaving the compa ...
- Mindshare's Cowdell Leaving For DR Shop R2C Group
Raw, Steve McClellan - Tuesday, January 10, 2012
Phil Cowdell, North American Chairman at GroupM's Mindshare is leaving the compa ...
- Online Advertisers Drowning In Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2011
Vizu released a study Wednesday supporting the need for more collaboration througho ...
- Faulty Metrics Damage Brands, Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, December 20, 2011
Too many brands, agencies and technology providers have become starry-eyed from t ...
- CoreMedia Integrates Nielsen Ratings For DirecTV
MediaDailyNews, Wayne Friedman - Wednesday, December 7, 2011
DirecTV's direct response advertisers and agencies will now have a easy ti ...
- DR Marketers: Spend More Time Educating The Audience
Online Media Daily, David Karel - Monday, September 12, 2011
We've entered the age of the revenue marketer with a collective a ...
- SapientNitro Acquires DAD, Gains 'Proprietary' Measurement
Online Media Daily, - Thursday, September 8, 2011
SapientNitro this morning announced the acquisition of London-based independent digital and dire ...
- REVShare Parent Unveils Acquisition Strategy:Targets Lead Gen, Direct Shops
Online Media Daily, - Tuesday, August 2, 2011
Media Properties Holdings (MPH), the owner of REVShare and Lead Generation Technologie ...
- Direct Response: Kre8 Division Targets Hispanic Viewers
MediaDailyNews, Wayne Friedman - Monday, June 6, 2011
TV direct-response advertising got a big initial lift in the recent advertisi ...
- Kre8 Taps Zenith's Conderino, Enters NYC
MediaDailyNews, - Thursday, May 12, 2011
Kre8, a direct response oriented shop in Winter Park, FL, has tapp ...
- Ken Kolb Direct New RLTV Agency
MediaDailyNews, - Monday, March 21, 2011
RLTV appointed Ken Kolb Direct as its direct-response agency. KKD will ...
- CoreMedia Adds Nielsen Ratings For Dish Network
MediaDailyNews, - Monday, February 7, 2011
Direct response system developer CoreMedia Systems Friday said it had integrated Niels ...
- Where's Your Prospect's InBox?
Research Brief, Jack Loechner - Monday, December 6, 2010
According to a new eROI study titled, "Email Marketing, On the Go ...
- Disclosing Your Ads As 'Ads' May Prevent Prospects From Ignoring You
Online Spin, dave.b , Max Kalehoff - Friday, October 22, 2010
Direct mail has become so deceptive -- and increasingly ignored by prospec ...
- Skunkworks Direct Marketing
Email Insider, Gretchen Scheiman - Tuesday, October 19, 2010
YouTube is fantastic for inspiration. I was trolling through in a mome ...
- MediaCom's Lim Expands DR Reach
MediaDailyNews, David Goetzl - Monday, August 23, 2010
WPP Group's MediaCom said it had a new head of its massi ...
- MediaCom Expands DR, Taps Lim
MediaDailyNews, - Friday, August 20, 2010
WPP's MediaCom has expanded its direct-response practice and has hired Jason L ...
- New York Closes Book On 'Data Pass' Marketing, Collects $10MM In Fines
Online Media Daily, Wendy Davis - Thursday, August 19, 2010
Post-transaction company Affinion, which allegedly duped Web users into signing up f ...
- Seeing Green: AdGenesis Links With InboxDollars To Reach Stay-At-Home Moms
Online Media Daily, Gavin O'Malley - Wednesday, July 21, 2010
Expanding its network to some 10 million stay-at-home moms, video ad platfo ...
- CoreMedia Integrates SpotRunner's Malibu System
MediaDailyNews, Joe Mandese - Friday, May 14, 2010
In an important development for the direct response and performance-based TV buyi ...
- DMA Takes Stand Against Boucher Bill
Online Media Daily, Wendy Davis - Wednesday, May 5, 2010
Count the Direct Marketing Association among the opponents to a draft ...
- Proactiv Launches An Image Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
If you've ever had a teen with a burgeoning pimple, you kn ...
- Direct Marketing Innovator Frank Vos Dies At 90
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
...
- DRTV's Best Friend
Engage:Hispanics, Marcelino Miyares - Thursday, April 15, 2010
Until we figure out the profitability of online performance marketing on i ...
- CoreMedia, DG Team To Launch Automated System For Direct Response TV Orders
MediaDailyNews, - Tuesday, April 13, 2010
DG FastChannel and CoreMedia Systems this morning announced plans to introduce automat ...
- Changing World Of Hispanic Direct Response
Engage:Hispanics, Jose Villa - Thursday, March 4, 2010
Performance platforms in Hispanic digital media will radically change and grow Hispan ...