- Horizon Taps Besegai For Direct Role
MAD, Staff Report - Wednesday, December 11, 2013
Horizon Media is beefing up its direct marketing operations and has nam ...
- Star Quality: InterMedia Debuts New Celebrity DR Index
MAD, Steve McClellan - Wednesday, November 20, 2013
Brooke Shields and Mark Harmon top the inaugural list. InterMedia will iss ...
- Marketing Attribution Models Are Not A Magic Wand To Improve Sales
Marketing Daily, Greg Coleman - Friday, October 25, 2013
Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-tr ...
- Viacom Names Tedone EVP, Direct-Response Sales
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
Viacom has a new head of direct-response advertising business. Mike Tedone wi ...
- Direct Banking Gains Popularity
Marketing Daily, Tanya Gazdik - Friday, October 11, 2013
Twenty percent of checking and savings direct mail in the first eig ...
- Predict This: New Tool Forecasts ROI Of Media Buys
Real-Time Daily, Tyler Loechner - Tuesday, August 20, 2013
"Omni-channel" platform provider i.Predictus this week announced the launch of Buy.Evaluate.Sell.Test (B.E.S.T. ...
- Augmented Reality (AR) Stealthily Dressed in 3D Clothing
MobileShopTalk, Chuck Martin - Wednesday, August 14, 2013
A serious dose of augmented reality (AR), disguised as 3D, arrived ...
- Optimizing The Message? That's Just Another Math Problem
Data and Targeting Insider, Steve Smith - Monday, August 12, 2013
Can math improve messaging? One company is throwing machine learning, natural langua ...
- Consumers Are Underwhelmed By Mobile Email
Mobile Marketing Daily, Steve Smith - Monday, July 29, 2013
Most mobile users are unimpressed with the emails they receive on device ...
- Brother: Big Things In Small Printer Packages
Marketing Daily, Aaron Baar - Tuesday, July 2, 2013
"The DRTV commercial touts the new Business Smart inkjet all-in-one series fr ...
- FBX Ads In News Feed Deliver Significantly Higher CTR
Online Media Daily, Mark Walsh - Thursday, June 27, 2013
Facebook Exchange (FBX) retargeting ads that appear within the News Feed h ...
- Pfizer Offers Viagra Direct-To-Consumer
Marketing Daily, Tanya Gazdik - Monday, May 6, 2013
In a first for the pharma industry, Pfizer will begin selling Viag ...
- It's the Behavior, Stupid! (When it Comes to Mobile Email)
Show Daily, Stephanie Miller - Friday, May 3, 2013
Mobile is not optional. It's the number one destination for email interact ...
- FBX Opens The News Feed: Blurring The Line Between Content And Advertising
Real-Time Daily, Hugh McGoran - Wednesday, April 24, 2013
Recently, Facebook announced that the company will begin placing ads purchased throu ...
- Marketers Project Brand Ad Spend To Outpace Direct Response
Online Media Daily, Gavin O'Malley - Thursday, April 18, 2013
More than ever, marketers are embracing digital channels for brand building a ...
- Smart TVs, Smart Advertisers
Marketing Daily, Bill McCabe - Tuesday, April 16, 2013
It may take five years or perhaps even longer, but inevitably, sma ...
- Starcom, Havas Split Esurance Media Business
MediaDailyNews, Steve McClellan - Friday, April 5, 2013
Online car insurance company Esurance has split its media assignment between Public ...
- Facebook Tests FBX Ads In News Feed
Online Media Daily, Mark Walsh - Tuesday, March 26, 2013
Facebook has begun testing ads sold through the Facebook Ad Exchange (FB ...
- Zulily Breaks First TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, February 19, 2013
"There was no specific trigger for us to move into TV no ...
- The Exchange Game - Why Advertisers Should Be Playing
Real-Time Daily, Tracy Gross - Saturday, February 16, 2013
Regardless of the obstacles, it's clear to me that RTB is ...
- CoreMedia, Dial800 Strike Direct-Response System Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 30, 2013
Direct-response media buying software provider CoreMedia Systems has struck a deal wi ...
- Facebook Rolls Out Conversion Tracking Tool
Online Media Daily, Mark Walsh - Tuesday, January 22, 2013
Facebook on Tuesday launched a self-serve conversion measurement and optimization tool f ...
- Launching a Mobile App for TurboTax
Show Daily, Stephanie Miller - Wednesday, December 12, 2012
How do we leverage movile to accelerate our core business? The TurboT ...
- Taming the Data Beast
OMMA Magazine, Laurie Petersen - Friday, September 28, 2012
Design by platform and gamification are helping direct hit its targets, despi ...
- Mullahy Joins IMS As CEO
MediaDailyNews, Steve McClellan - Monday, October 1, 2012
Nancy Mullahy, the former North American CEO at WPP's Neo@Ogilvy, has join ...
- Text Operators Are Standing By: Could DRTV Use M-Payments?
MoBlog, Steve Smith - Thursday, September 13, 2012
Can DRTV use mobile as a way to push its core custome ...
- Reader's Digest Gets Even More Digested, Divests Some Direct Business
MediaDailyNews, Joe Mandese - Tuesday, July 3, 2012
The Reader's Digest Association Monday announced the sale of its Lifestyle a ...
- CoreMedia Integrates With WO Central, Will Facilitate Long-Form Direct-Response TV Buy Info
MediaDailyNews, Joe Mandese - Monday, May 14, 2012
CoreMedia Systems today announced an agreement to integrate its direct-response campaign manageme ...
- CoreMedia Tracks New Direct-Response Metric: The Philanthropic Conversions Of Agencies, Planners
MediaDailyNews, Joe Mandese - Tuesday, May 1, 2012
When Madison Avenue's top direct-response marketers and agencies want to track t ...
- Fields To EVP At Horizon, Eyes DR Unit's Growth
MediaDailyNews, Steve McClellan - Friday, February 24, 2012
When Stan Fields starts his new job as executive vice president a ...