Predict This: New Tool Forecasts ROI Of Media Buys

  • August 20, 2013

"Omni-channel" platform provider i.Predictus this week announced the launch of Buy.Evaluate.Sell.Test (B.E.S.T.), a new tool which the company claims can predict the ROI of direct response TV media buys in real-time. The tool, which uses an attribution algorithms, is meant to understand the "true" lifetime value of a consumer.

Next story loading loading..