- Magnetic, TripleLift Partner For Intent-Based Native Ads
MediaDailyNews, Erik Sass - Tuesday, May 12, 2015
Advertising retargeting firm Magnetic, which draws on browser and search histories ...
- Asieya Pine Elevated To President At Lockard & Wechsler Direct
MAD, Steve McClellan - Friday, April 3, 2015
Pine joined the agency in 1999 and most recently held the positi ...
- Epson Gives Office Equipment Sci-Fi Feel
Marketing Daily, Aaron Baar - Tuesday, February 10, 2015
"A lot of people know us for printers, but not a l ...
- NEWSFLASH! Direct Marketing Agency Now Owned By A Woman!
Mediapsssst, Richard Whitman - Thursday, February 5, 2015
It's really kind of sad that a press release has to ...
- Super Bowl's Marketing Game Of Two Halves. Great For Branding, Less So For Response
London Blog, Sean Hargrave - Monday, February 2, 2015
Now that the thrilling game is over, attention will focus on wheth ...
- InterMedia Advertising Lands Axial Rx AOR Account
MAD, Larissa Faw - Tuesday, December 2, 2014
The agency is tasked with launching the initial ad campaign for t ...
- Horizon Media, Mercury Media Sign iPredictus Deals
MAD, Larissa Faw - Tuesday, September 16, 2014
Horizon Media and Mercury Media have signed separate deals that will integra ...
- Mercury Media Taps Andrew McLean As CEO
MAD, Steve McClellan - Tuesday, September 9, 2014
The former PHD USA CEO succeeds John Barnes, who left the fi ...
- DMA Replaces 170-Page Rule Book With Five Principles
Around the Net In MAD London, Sean Hargrave - Monday, August 4, 2014
The Direct Marketing Association (DMA) has overhauled its code of conduct replaci ...
- MRM//McCann Lands AOR Assignment From Cisco Systems
MAD, Steve McClellan - Friday, July 25, 2014
The assignment is being led globally from MRM//McCann's Salt Lake City offic ...
- Even DR Should Be Telling A Good Story
Data and Targeting Insider, Steve Smith - Tuesday, July 15, 2014
Bludgeoning consumers online with the same call to action surely has ...
- Why Offline Data Is Key To Online Data Segmentation
Metrics Insider, Christopher Hansen - Tuesday, July 15, 2014
Now that advertising is driven by "big data," marketers are well awa ...
- Direct Mobile Commerce: Bypassing the Retailer
MobileShopTalk, Chuck Martin - Tuesday, July 15, 2014
Mobile location has long been viewed as a key capability for reachi ...
- Mission EnduraCool Takes Off Heat With Summer Tour
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2014
At each stop, the company is touting EnduraCool by talking about he ...
- HackerAgency Tapped To Create Campaign For Re-Launched Ditech
MAD, Steve McClellan - Tuesday, July 8, 2014
Ditech, the national mortgage lender that fell on hard times after t ...
- Google Betting Fresh $500M On "Shopping Express"
Around the Net In Media, Gavin O'Malley - Monday, July 7, 2014
Google has reportedly earmarked about $500 million to develop Shopping Express. Simil ...
- Rapp Taps Volkswagen Regional CMO Orlov For CEO Post
MAD, Steve McClellan - Wednesday, June 25, 2014
Alexei Orlov will succeed Bob Horvath, who has held the CEO j ...
- Priceline Acquires OpenTable For $2.6 Billion; Strengthens Search, Mobile, Marketing Ad Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 13, 2014
The Priceline Group has agreed to acquire OpenTable for $103 per sha ...
- Why Charities Are So Bad At Marketing - And What They Should Do About It
London Blog, Sean Hargrave - Tuesday, June 10, 2014
Charities are now officially twice as likely to be complained about f ...
- Mobile Network Three Looks For New Direct Marketing Agency
Around the Net In MAD London, Sean Hargrave - Friday, May 23, 2014
Mobile operator Three has called a review of its direct marketing busine ...
- Marketers To Spend $20.5B On Branding
SearchBlog, Laurie Sullivan - Tuesday, May 20, 2014
Search trends, keyword patterns and data points have cultural nuances and consum ...
- Brands Must Rethink Media As Consumers Value Scale Over Consumption
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2014
Small is the new big. Need trumps desire. This change in consum ...
- Havas Acquires 'Zero Risk' Shop Revenue Frontier
MAD, Larissa Faw - Wednesday, April 30, 2014
The direct-response company will report into Havas' existing DR shop Havas Edg ...
- Wake Up, Marketers - Consumer Trust In Brand Messages Waning
SearchBlog, Laurie Sullivan - Thursday, April 10, 2014
Just 22% of consumers trust emails from companies or brands, 13% tru ...
- Holiday Ad Spend Via Mobile RTB Led By Branding
Real-Time Daily, Tyler Loechner - Friday, February 7, 2014
It should come as no surprise that marketers spent 80% more ...
- Listen Up, Marketers - Email Personalization Should Reach Across Platforms
Email Marketing Daily, Laurie Sullivan - Thursday, February 6, 2014
Marketers may listen to consumers, but they don't often hear them. On ...
- Facebook Rolls Out Web, Mobile Retargeting In Custom Audiences Features
Social Media & Marketing Daily, Mark Walsh - Tuesday, January 28, 2014
Facebook has indicated that the general rollout of Custom Audience retargeting ...
- Wait, There's More: Stunning Growth At Horizon Direct
MAD, Steve McClellan - Tuesday, January 21, 2014
As marketers increasingly zero in on performance marketing techniques, Horizon Media's fastest-growi ...
- Atkins Teams Osbourne With Rabbit, Bird
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2014
Just in time for the January diet season, Atkins Nutritionals is launchi ...
- Horizon Taps Besegai For Direct Role
MAD, Staff Report - Wednesday, December 11, 2013
Horizon Media is beefing up its direct marketing operations and has nam ...