- What's Left For Linear TV Businesses? Perhaps Iconic TV Brand Names
TV Watch, Wayne Friedman - Thursday, August 8, 2024
HBO is a brand name that was removed from a newly creat ...
- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Little People Advocacy Group Blasts Discovery For Dwarf Wrestling Show
TVBlog, Adam Buckman - Wednesday, January 17, 2024
The nation's largest advocacy group for people with dwarfism flew into acti ...
- A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
Television News Daily, Wayne Friedman - Friday, December 22, 2023
A WBD-Paramount Global merger would initially result in dominance in two lega ...
- Warner Bros. Discovery Ad Revenue Down 12%, Global Streaming Subs Slip
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Warner Bros. Discovery posted higher-than-expected declines in network ad revenue for Q ...
- Hallmark Media Adds VideoAmp As 'Currency'
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Discovery+ Hikes Ad-Free Plan Prices, Netflix Expected To Follow
MediaDailyNews, Karlene Lukovitz - Wednesday, October 4, 2023
Heavily reality/lifestyle-driven Discovery+ hiked its per-month ad-free plan to $9 in U. ...
- DirecTV Reportedly 'Warns' WBD About CNN Max: Breaking Contract?
Television News Daily, Wayne Friedman - Tuesday, October 3, 2023
DirecTV reportedly warned Warner Bros. Discovery that a highly anticipated streaming versi ...
- Warner Bros. Discovery Q2: Ad Revenue Declines, D2C Tracking Profitability
Television News Daily, Wayne Friedman - Thursday, August 3, 2023
Warner Bros. Discovery's global ad revenues for Q2 are down 13% ...
- Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly Complete
Television News Daily, Wayne Friedman - Monday, July 31, 2023
The main goal of the restructuring is to give agency holding compa ...
- The New Content+Commerce Equation: Full-Funnel Performance
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
In marrying the CNET brand with its performance marketing platform two yea ...
- Streaming, Video Gaming Remain Strong In June, Kids TV Screen Time Rises
Television News Daily, Wayne Friedman - Wednesday, July 26, 2023
Total TV screen time for kids 2-17 grew about 20% in Ju ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80M
MediaDailyNews, Wayne Friedman - Sunday, July 23, 2023
Amid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- Shark Week Is Back - New Advertisers Include Budweiser, Domino's, Chili's, Mountain Dew
Television News Daily, Wayne Friedman - Tuesday, July 18, 2023
"Shark Week" will air from July 23-29 on Discovery Channel, and ...
- Warner Bros. Discovery's 'Barbie' Movie Gets Boost From HGTV 'Barbie Dreamhouse'
TVBlog, Adam Buckman - Thursday, July 6, 2023
Warner Bros. Discovery is bringing in the home renovators of HGTV ...
- TV's Summer Shark Attack Is Not The Same Without 'Sharknado'
TVBlog, Adam Buckman - Wednesday, June 21, 2023
Summer's annual shark showdown between NatGeo and Discovery arrives next month, b ...
- WBD's Max To Offer Interactive Ads, Exclusive Content Sponsorships
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Options include surprise message reveals and extendable format that takes users ...
- Big Streamer, Small Theater: Sizing Up The Upfront Venues
TVBlog, Adam Buckman - Friday, April 21, 2023
Netflix, the world's largest streaming service, will hold its very first Upfro ...
- Premium Streamer HBO Max To Rebrand As 'Max', Combining Discovery+ Content
Television News Daily, Wayne Friedman - Wednesday, April 12, 2023
The new "Max" will start up May 23, offering TV and movi ...
- GroupM's Motion Entertainment Strikes Distribution Deal With Warner Bros. Discovery
MediaDailyNews, Joe Mandese - Tuesday, March 7, 2023
The first series in the deal -- "Rebuilding Black Wall Street: Greenwoo ...
- The Drama Behind Upfront Price And Volume: Make Your Bets Now - Or Later?
TV Watch, Wayne Friedman - Tuesday, March 7, 2023
The downside when you want to lift or increase pricing more th ...
- Smaller Streamers Have Great Shows, But Biggies Get More Attention
TVBlog, Adam Buckman - Thursday, February 9, 2023
All streaming services are not created equal, which means that, for t ...
- Warner Bros. Discovery Starts FAST Program Channels On Roku
Television News Daily, Wayne Friedman - Tuesday, January 31, 2023
The new ad-supported channels to be run on The Roku Channel wi ...
- YouTube Testing Free Streaming Channels
Performance Marketing Insider, Laurie Sullivan - Friday, January 13, 2023
YouTube is testing free, ad-supported streaming channels, putting it in direct competiti ...
- Warner Bros. Discovery Strikes Measurement Deal With VideoAmp
Television News Daily, Wayne Friedman - Tuesday, January 3, 2023
Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-scre ...
- Warner Bros. Discovery Q3: TV Network Ads Down 14%, D2C Subs Up 2.8M
Television News Daily, Wayne Friedman - Friday, November 4, 2022
For Q3, overall business revenue dropped 8% to $9.8 billion, while ...
- Warner Bros. Discovery Takes Eye-Opening $2B To $2.5B In Writedowns
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
Warner Bros. Discovery expects up to $4.3 billion overall in restructuring charg ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Another Big TV/Media Merger -- Even Bigger Than Warner Bros. Discovery? Why Not?
TV Watch, Wayne Friedman - Friday, September 23, 2022
Could there be an even bigger media merger than the recently complet ...
- 'House Of The Dragon' Sets Record HBO New Series Debut: 10M Viewers
Television News Daily, Wayne Friedman - Monday, August 22, 2022
"House of the Dragon" was HBO's best result for any episode sin ...