- Donovan Crosses The Rubicon, Deal Gives Agencies Direct Access To Online Publishers Inventory
Online Media Daily, Joe Mandese - Friday, February 25, 2011
In a deal that could dramatically change the way big ad agenci ...
- Display Ads Get Lift From Google, Mixpo, MediaMind
Online Media Daily, Laurie Sullivan - Thursday, February 24, 2011
Google laid out "three laws of display advertising physics" -- a pl ...
- Google's Laws Of Display Ad Physics, More Or Less
Online Media Daily, - Wednesday, February 23, 2011
In a post on Google's "
AdWords Agency Blog Wednesday, Vice President-Produ ...
- Collective Acquires Video Ad Platform Oggifinogi
Online Media Daily, Laurie Sullivan - Thursday, February 24, 2011
Collective is acquiring Oggifinogi, a video advertising platform and services company, ...
- Yahoo Oversized Home Page Ads Down, YouTube Up
Online Media Daily, Gavin O'Malley - Tuesday, February 22, 2011
Compared to other top portals, display advertising sales on Yahoo's home pa ...
- Martinez Upped To CMO Of MediaMath
Online Media Daily, - Monday, February 14, 2011
Marta Martinez has been promoted to CMO of MediaMath from senior vi ...
- Microsoft, Vibrant Innovate Display Ads
Online Media Daily, Laurie Sullivan - Thursday, February 10, 2011
Display advertising will make a leap this year in an effort ...
- Adchemy Stitches Together Intent: Search, Social, Mobile, Behavior
Online Media Daily, Laurie Sullivan - Monday, February 7, 2011
Adchemy will release information on an underlying technology its engineers created th ...
- Will Google Become More Of A Content Creator?
SearchBlog, Laurie Sullivan - Tuesday, February 8, 2011
Editorial content could generate inventory to sell without relying on third partie ...
- Super Bowl Ads Cross Online, TV, Social Media
Online Media Daily, Laurie Sullivan - Thursday, February 3, 2011
Even before the Pittsburgh Steelers and the Green Bay Packers meet ...
- AOL's Ad Dollars Plummet 29%, Reflects Move To Improve User Experience
Online Media Daily, Joe Mandese - Wednesday, February 2, 2011
AOL's total revenues fell 26%, while advertising sales plummeted 29% during t ...