- Growing Pains
OMMA Magazine, John Capone - Tuesday, July 12, 2011
In the beginning, online advertising was somewhat simpler than it is toda ...
- comScore Acquires AdXpose For Talent, Technology
Online Media Daily, Laurie Sullivan - Wednesday, August 3, 2011
comScore has acquired AdXpose, which provides verification and optimization services, for $ ...
- ValueClick Acquires Dotomi
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 3, 2011
For search marketers augmenting campaigns with display targeting, the ad world beca ...
- Display Industry Execs Call For Education On Data Use
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Ignorance is bliss, but not when it comes to tapping data ...
- DataXu Unveils Value Optimization Strategy With Goodby, Silverstein & Partners
Online Media Daily, Laurie Sullivan - Wednesday, July 20, 2011
Value-based optimization delivers up to a 45% better response from high-value customer ...
- The Next Step In Turning Data Exchanges Into Gold
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 20, 2011
The Internet offers a wealth of information, so it seems predictable th ...
- J.P. Morgan Lowers Yahoo Target, Cites Display Deceleration
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Citing a deceleration of its display advertising growth, the equity research te ...
- Strata, Harris Unveil New Agency Systems
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Two of Madison Avenue's media buying systems developers - Strata and Harr ...
- Magnetic Adds Site Retargeting To Search For Display Ads
Online Media Daily, Laurie Sullivan - Tuesday, July 19, 2011
Magnetic will launch Wednesday a site retargeting tool dubbed Magnetic Force. T ...
- Most Mobile Budgets Under $50K, Growth Expected
Online Media Daily, Mark Walsh - Monday, July 18, 2011
When it comes to mobile advertising, just over half (51%) of bra ...
- Criteo Helps Retarget Display Ads, Adds $200M To Coffers
Online Media Daily, Laurie Sullivan - Friday, July 15, 2011
Ad retargeting companies have mastered the ability to find consumers, but wh ...
- Mobile Intelligence Key To Marketers' Success
Online Media Daily, Laurie Sullivan - Monday, July 11, 2011
As the adoption of high-end mobile devices continues to rise, consumers wi ...
- The 3rd Wave For The Ad Industry
Online Media Daily, J. Brooke Aker - Wednesday, July 6, 2011
We have moved from media explosion (Internet, ubiquitous connectivity and multiple device ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
MDC Partners' Varick Media Management, one of the first "agency trading desks ...
- Quantcast Taps Google Display's Duggal To Head Product Team
Online Media Daily, Joe Mandese - Wednesday, June 29, 2011
Online audience measurement service Quantcast has hired a top Google display advertisi ...
- Display Ad Revs: Google Tops $1B, Facebook Grabs $2B, Nearly 18% Market Share
Online Media Daily, Gavin O'Malley - Monday, June 20, 2011
Remember the days when marketers wanted nothing to do with social med ...
- Data Rich: OwnerIQ Closes $7 Million Funding Round
Online Media Daily, Laurie Sullivan - Friday, June 17, 2011
The movement toward real-time bidding based on targeted data led OwnerIQ ...
- How Google's Billion-Dollar Display Biz Supports Search
SearchBlog, Laurie Sullivan - Monday, June 20, 2011
The number of display ad impressions will decline 25% per person ...
- Will Display Overtake Search?
Performance Marketing Insider, Roger Barnette - Friday, June 17, 2011
Last week eMarketer announced its forecast that total online display advertising spe ...
- Interpublic Downgrades U.S. Ad Outlook, Cites 'First Signs Of Weakness'
MediaDailyNews, Joe Mandese - Thursday, June 16, 2011
Citing the "first signs of weakness," Interpublic's Magna Global unit this morni ...
- Google Ups Ad Support, New Performance Pack Aids Metrics
Online Media Daily, Laurie Sullivan - Tuesday, June 14, 2011
Supporting real-time and auction-based online ad bidding, Google released a set ...
- Brands Waste Budgets In Misdirected Attribution, Media Buys
Online Media Daily, Laurie Sullivan - Monday, June 13, 2011
Between 36% and 60% of companies' digital advertising revenue could be ...
- Search, Display Retargeting Campaigns Ink Path To Conversion
SearchBlog, Laurie Sullivan - Tuesday, June 14, 2011
Dillon Smith, emarketing and social media manager at Golfsmith, a specialty retail ...
- Data Still Shows Strong Display Market
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 13, 2011
If we are experiencing another economic slowdown, it hasn't hit online. ...
- News Analysis: Google's AdMeld Deal
Online Media Daily, Gavin O'Malley, Laurie Sullivan - Friday, June 10, 2011
Insiders speculate that Google has acquired the ad technology company AdMeld f ...
- Digital Media Optimization - The Advertising Afterthought
Online Media Daily, Arnel Leyva - Monday, June 6, 2011
If the the SEO wizards and the PPC day traders still can ...
- IPv6 Transition May Benefit Advertisers
Online Media Daily, Laurie Sullivan - Tuesday, June 7, 2011
A new transition of Internet Protocol version 4 (IPv4) to IPv6 ...
- Mobile Advertisers Doubled In Last 2 Years
Online Media Daily, Mark Walsh - Tuesday, June 7, 2011
The number of mobile display advertisers has doubled in the last t ...
- Google's Schmidt Leads Spongecell Funding
Online Media Daily, Laurie Sullivan - Monday, June 6, 2011
Spongecell has caught the attention of Google Executive Chairman Eric Schmidt. H ...
- Search Hijacking Scheme Without The Click
SearchBlog, Laurie Sullivan - Monday, June 6, 2011
Adometry, formally Click Forensics, has uncovered a new ad hijacking scheme th ...