- Google Overtakes Yahoo In Display
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 27, 2011
An IDC research report released Thursday knocks Yahoo from the No. ...
- Yahoo's Analyst Day Long-Term Guidance
SearchBlog, Laurie Sullivan - Thursday, May 26, 2011
U.S. Internet advertising revenue for first-quarter 2011 rose 23% to $7.3 billi ...
- Want to Know What the Future of Media Screens Are? Try Looking at the Past
Media Magazine, David Szetela - Wednesday, April 13, 2011
The way people use media - especially screen-based media - has be ...
- 'No IT Required' Becoming Ad Industry Mantra
SearchBlog, Laurie Sullivan - Tuesday, May 17, 2011
Reducing the dependence on IT departments to implement ad retargeting or attributi ...
- Facebook Delivers Ads
Research Brief, Jack Loechner - Monday, May 16, 2011
According to a comScore overview of the U.S. online display advertising mark ...
- Search For Excellence; Learn From Failures
SearchBlog, Laurie Sullivan - Monday, May 16, 2011
Marketers don't often talk about failing to achieve the return on investme ...
- RTB: Forgetting the 80/20 Rule
Online Media Daily, - Wednesday, May 11, 2011
Much of the digital display media world is now comprised of compani ...
- Dissecting The Demand of Display
Online Media Daily, Ben Kartzman - Monday, May 9, 2011
Everyone is buzzing about the resurgence of display and the impact ...
- Mochila Utilizes 'Portrait' Ads To Rejuvenate Online Display Spend
Online Media Daily, Mark Walsh - Monday, May 9, 2011
Content syndication platform Mochila is the latest online company to adopt t ...
- Facebook Serves 25% Of Display Ads
Online Media Daily, Mark Walsh - Friday, April 29, 2011
Facebook accounted for more than one-quarter (25.8%) of all U.S. display ...
- Google To Unveil Re-Marketing Tools, Improve Personalization
Online Media Daily, Laurie Sullivan - Monday, May 2, 2011
Google plans to introduce a suite of new features in the comi ...
- MediaBank Banks On DSP, Will Integrate AdBuyer.com With Ad Agency Systems
Online Media Daily, Joe Mandese - Friday, April 29, 2011
In the battle for domination over Madison Avenue's media-buying processing marketplace, ventu ...
- Online Display Has A Spam Problem
Online Spin, Dave Morgan - Thursday, April 28, 2011
I've written about this before, but because I haven't seen much progres ...
- Magnetic, C3 Metrics Help Marketers Refine Ad Targeting, Search
Online Media Daily, Laurie Sullivan - Tuesday, April 26, 2011
Magnetic and C3 Metrics have launched a retargeting and funnel attribution mode ...
- Publicis, Vibrant Spearhead Campaign For Charter Schools
Online Media Daily, Laurie Sullivan - Friday, April 22, 2011
Vibrant Media has donated 3,000 words, or clicks, to help Publicis Mod ...
- 2011: The Year Of Display Advertising
Online Media Daily, Bobby Figueroa - Wednesday, April 20, 2011
Thanks to a confluence of factors, marketers have the ideal environment ...
- Internet Users View Ads As Distraction
Online Media Daily, Laurie Sullivan - Monday, April 18, 2011
What does it take to get Internet users to click on ad ...
- Solve Sends Toyota Messages In CAPTCHA-Like Ad Unit
Online Media Daily, Laurie Sullivan - Monday, April 18, 2011
On Tuesday, Solve Media plans to launch a new feature called Insigh ...
- Why Integrating Search And Display Works
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 13, 2011
Integrating paid-search marketing and display ad campaigns can yield high returns. Markete ...
- SearchIgnite Rebrands To IgnitionOne
Online Media Daily, Laurie Sullivan - Sunday, April 10, 2011
Adapting to the transformation in the search engine marketing industry, SearchIgnite ...
- Peer39 And MediaMath Eye Page Content
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 6, 2011
Many advertisers have focused on buying audiences during the past year main ...
- Display Ads Grow, Bullish Market For Home Page Buys
Online Media Daily, Gavin O'Malley - Tuesday, April 5, 2011
Taking seasonality into account, the display ad industry continues to experience sol ...
- Yahoo Tidbits From Search To Display
SearchBlog, Laurie Sullivan - Wednesday, April 6, 2011
Will search engines become liable for searchable content? If courts around t ...
- Marketers Move Ad Budgets Online, Reports Disagree On Placement
Online Media Daily, Laurie Sullivan - Tuesday, April 5, 2011
Marketers continue to move advertising budgets online, but two separate studies ...
- A Foolish Relaxed-Time Bidding Approach
Around the Net in Search Marketing, Laurie Sullivan - Sunday, April 3, 2011
We've heard about real-time bidding on display ads, but what about "relaxed-ti ...
- Effectiveness of B2B Online Display Advertising Questioned
Research Brief, Jack Loechner - Friday, April 1, 2011
According to a new report from Forrester, summarized by MarketingProfs, only 1 ...
- Microsoft Advertising Exchange Moves Real-Time Bidding Globally
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Microsoft officially retired AdECN and switched to the AppNexus platform for real-ti ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
- Search + Display + Attribution Modeling = Transparency
SearchBlog, Laurie Sullivan - Friday, March 18, 2011
Magnetic, which relies on search data to retarget display ads, has sign ...