- ClickZ, Sunday, April 3, 2011 9:22 PM
We've heard about real-time bidding on display ads, but what about "relaxed-time bidding"? Rob Beeler calls the real-time version "so 2010," and tells us us what it means to relax-time bid. In an
April Fool's Day spoof, Beeler introduces "fast, real-time bidding," "childhood data platforms," and "discrepancy networks." The discrepancy lies in publishers reporting one number, and agencies
another.
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