- Horizon Integrates Trust Metrics: Will Buy Sites Based On Being Good, Not Bad
Online Media Daily, Joe Mandese - Wednesday, September 28, 2011
Horizon Media, the largest Independent media services shop not owned by o ...
- Differences Between Google, Microsoft Display Networks
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 27, 2011
For search marketers wanting to branch out into display advertising, Abby compar ...
- Union Square Founder: New Online Ads Will Employ 'Native Monetization'
Online Media Daily, Mark Walsh - Monday, September 26, 2011
Ubiquitous but ignored, the display ad on the right side of t ...
- DataXu Helps Advertisers Target Facebook Ads
Online Media Daily, Laurie Sullivan - Monday, September 26, 2011
DataXu will unveil DX Social Monday, expanding the role of the demand-si ...
- Marin Launches Tool To Improve Display Campaigns, Search
Online Media Daily, Laurie Sullivan - Monday, September 26, 2011
Marin is rolling out a recommendation engine designed to identify tips f ...
- Mobile Metrics Ad Platform Tracks Click To Call
Online Media Daily, Laurie Sullivan - Monday, September 19, 2011
Telmetrics developed a mobile call-tracking analytics platform that the company plans ...
- Will Yahoo End Up In Pieces Or Be Put Back Together?
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
As turmoil swirls around Yahoo a series of investors have made inquiri ...
- IgnitionOne Moves Into Paris
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 15, 2011
For search marketing platform companies, global expansion will increase during the remaind ...
- What Led To Yahoo's Display Ad Decline
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 15, 2011
Yahoo's search engine marketing biz might have been handed to Microsoft ...
- LiveIntent Raises $8 Million To Develop Email Platform
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
LiveIntent has raised $8 million in Series B funding led by Shas ...
- [x+1] + Reach & Frequency: Unveils System For Capping Ad Exposure
Online Media Daily, Laurie Sullivan - Tuesday, September 13, 2011
The number of times a consumer sees an ad before making ...
- U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
The U.S. ad economy is continuing to expand, but like the gener ...
- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...
- Responsys Adds Display Ad Retargeting
Online Media Daily, Laurie Sullivan - Monday, September 12, 2011
Responsys on Monday will announce the ability to tie in display advertisi ...
- Yahoo Fires Bartz: Numbers Speak Volumes
Online Media Daily, Laurie Sullivan - Tuesday, September 6, 2011
Yahoo finally confirmed rumors late Tuesday that the board of directors h ...
- Hollywood Leads Change In Ad Campaign Strategy
Online Media Daily, Laurie Sullivan - Friday, September 2, 2011
Despite a slight increase in summer ticket sales of nearly 5%, accordi ...
- Mobile In-App Inventory Poised To Surpass Online Display
Online Media Daily, Gavin O'Malley - Wednesday, August 31, 2011
By the end of the year, available ad inventory within mobile ap ...
- Interactive Marketing To Garner $77B By 2016
Online Media Daily, Gavin O'Malley - Thursday, August 25, 2011
By 2016, advertisers will spend $77 billion on interactive marketing -- ...
- What Online Ads Work Best To Reach Car-Buying Consumers?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 24, 2011
Consumers thinking about buying a car increasingly use search engines to resear ...
- Ziff Davis Pubs Push Lead-Gen Biz
Online Media Daily, Laurie Sullivan - Tuesday, August 23, 2011
Ziff Davis, the publisher of PC Magazine, sealed a deal Tuesday ...
- Still Photos Open Ecommerce Door To Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, August 23, 2011
Stipple launched an ad platform that turns still images into ecommerce storefront ...
- Tealium Builds Smart Ad Tag Management Container
Online Media Daily, Laurie Sullivan - Monday, August 22, 2011
Tealium will launch a browser plug-in with analytics that enable brands ...
- Rocket Fuel Goes Real-Time, Integrates Ad Targeting Data
Online Media Daily, Laurie Sullivan - Friday, August 19, 2011
Integrating survey data to improve real-time ad targeting, Rocket Fuel on Mond ...
- MediaMind, Impossible Partnership Moves Dynamic Video Ads Toward In-Game Model
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
MediaMind Technologies has partnered with Impossible Software to offer in-stream video a ...
- Rimm-Kaufman Group Acquires AudetteMedia
SearchBlog, Laurie Sullivan - Thursday, August 18, 2011
Online marketing has become a melting pot for media, combining search engi ...
- IgnitionOne Acquires Ad Exchange AdJug
Online Media Daily, Laurie Sullivan - Tuesday, August 16, 2011
In a move that continues global expansion, IgnitionOne on Tuesday will announ ...
- SocialTwist President Favors Brand Advocates
Online Media Daily, Laurie Sullivan - Thursday, August 11, 2011
Sanjeev Agrawal, newly appointed president of SocialTwist, believes in creating brand advocat ...
- Ad Industry Holds Course In Face Of S&P U.S. Downgrade
Online Media Daily, Laurie Sullivan - Monday, August 8, 2011
While S&P's downgrade of the United States' credit rating is making hu ...
- AOL: Brand Takes 'Meaningful Step Forward,' Sub Revenues Two Steps Back
Online Media Daily, Joe Mandese - Tuesday, August 9, 2011
AOL took another beating in the second quarter, with total revenues falli ...
- Book Excerpt: Digital Impact: The Two Secrets to Online Marketing Success by Geoff Ramsey and Vipin Mayar
OMMA Magazine, Geoff Ramsey - Tuesday, July 12, 2011
This month, two of the industry's leading experts on online media ...