- Revenge Of The Nerds!
Show Daily, Gavin O'Malley - Monday, November 7, 2011
Joanna O'Connell, senior analyst at Forrester, wants to rename her keynote, "T ...
- LUMAscapes Simplified: It's Still A Mess
Show Daily, Joe Mandese - Monday, November 7, 2011
Joanna O'Connell, Senior Analyst at Forrester is demystifying the display ad technolo ...
- UX And The Click Threw
Show Daily, Joe Mandese - Monday, November 7, 2011
Peter Minnium, Head of Digital Brand Initiatives, IAB, got the next OM ...
- So What Exactly Is Your Relationship With Toilet Paper?
Show Daily, Joe Mandese - Monday, November 7, 2011
According to online ad guru Jim Meskauskas, you probably don’t care th ...
- Horizon's Shirley Is Stacked
Show Daily, Joe Mandese - Monday, November 7, 2011
Horizon Media digital media activation guru Mary Shirley more or less simplifi ...
- LUMAscapes Spawns New Industry: People Trying To Simplify LUMAscapes
Show Daily, Joe Mandese - Monday, November 7, 2011
The only thing expanding quicker than the number of players in t ...
- The Gorilla Your Dreams: Facebook Display
Show Daily, Joe Mandese - Monday, November 7, 2011
The big debate on the big "Gorilla" (you know, Facebook) panel ...
- Scalable Vs. Synchronous Reach
Show Daily, Joe Mandese - Monday, November 7, 2011
The OMMA Display gorilla panel took an interesting turn when Einstein Brother ...
- RTB Is Just Plumbing (But Without The Proxies)
Show Daily, Joe Mandese - Monday, November 7, 2011
That's how the RTB (or real-time bidding) panel at OMMA Display siz ...
- IBM Predicts Mobile Sales To Double During 2011 Holiday Season
Online Media Daily, Laurie Sullivan - Friday, November 4, 2011
IBM plans to release Coremetrics Benchmark projections Friday estimating that the numb ...
- IAB, MRC Unveil Verification Guidelines, Seek Public Comment
Online Media Daily, Joe Mandese - Friday, November 4, 2011
The Interactive Advertising Bureau Thursday released a set of proposed industry guidelin ...
- AOL Continues Ad Turnaround, Posts Third Consecutive Quarter Of Display Growth
Online Media Daily, Joe Mandese - Wednesday, November 2, 2011
AOL continues its display advertising turnaround, reporting an 8% jump in thi ...
- Yahoo Acquires interclick For $270 Million, Enhances Data Targeting
Online Media Daily, Mark Walsh - Tuesday, November 1, 2011
Yahoo announced Tuesday it has agreed to acquire behavioral targeting network intercli ...
- Q3 Earnings Reveal Direction Of Ad Industry
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 1, 2011
The Associated Press provides a roundup of what Q3 earnings reports reve ...
- 5 Ways To End Banner Blindness
Online Media Daily, Daniel Yomtobian - Monday, October 24, 2011
Display ads are the second-largest online marketing channel, according to the IA ...
- Magnetic Appoints James Green CEO
Online Media Daily, Laurie Sullivan - Wednesday, October 19, 2011
Josh-Shatkin Margolis, Magnetic founder and former CEO, seems to have a successf ...
- Display Ad Data Optimizes Site Content To Increase Conversions
Online Media Daily, Laurie Sullivan - Tuesday, October 11, 2011
Ad clicks cannot provide the correct data to optimize content on W ...
- Google's +1 Lands On Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 11, 2011
Ads that serve up on the Google Display Network began showing Google ...
- Paid-Search Investments Strengthen, Display Rises, RTB Heating Up
Online Media Daily, Laurie Sullivan - Tuesday, October 4, 2011
Advertisers invested 7% more in search advertising during Q3 2011, compared wi ...
- Why Display Is NOT Better Than Search
Performance Marketing Insider, Aaron Goldman - Wednesday, October 5, 2011
Cory Treffiletti knew what he was doing when he asked me ...
- How Search Fits Into Underdog As Jeff Hirsch Takes CEO Role
SearchBlog, Laurie Sullivan - Wednesday, October 5, 2011
Remember Jeff Hirsch? He left AudienceScience, a behavioral targeting platform company, la ...
- Display Advertising Shifts From Direct Response To Branding Media
Online Media Daily, Laurie Sullivan - Friday, September 30, 2011
Brand marketers looking for alternative strategies to connect with consumers have beg ...
- Ad Execs: More Than Half Our Display Ads Now Bought Via Nets, DSPs, Exchanges
Online Media Daily, Joe Mandese - Monday, October 3, 2011
More than half of all online display advertising is now bought v ...
- Yahoo, ABC Form Online News Partnership, Premium Ad Offering
SearchBlog, Laurie Sullivan - Monday, October 3, 2011
Yahoo transitioned back to a "premier digital media company" from a sear ...
- AdBrite Taps Jivox Tools To Become More Social
Online Media Daily, Laurie Sullivan - Thursday, September 29, 2011
Social seems to be making its way into every medium across t ...
- Internet Ads Reach $15 Billion, First-Half 2011
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributi ...
- MediaOcean Faces Threat From Across One, Mediabrands Taps Facilitate Digital For 'Digital Workflow'
Online Media Daily, Joe Mandese - Thursday, September 29, 2011
Even as Madison Avenue's big "back-office" media buying and paying processors Donov ...
- Adometry Tools Focus Marketers' Media Spend
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Optimizing campaigns against flawed metrics has prompted a few companies in t ...
- What Search Marketers Should Know About Display Brand Building
SearchBlog, Laurie Sullivan - Thursday, September 29, 2011
Branding strategies have become as diverse as coffee drinks at Starbucks. Tho ...
- YouTube Launches Google AdWords For Video
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
YouTube will launch Google AdWords for video in beta on Wednesday. T ...