• by Joe Mandese  @mp_joemandese, November 7, 2011

Horizon Media digital media activation guru Mary Shirley more or less simplified the whole panel discussion debate taking place at OMMA Display, asked by moderator Colin Gillis – senior technology analyst and director of research at BGC Partners – “who benefits the most” from the current ad technology “stack,” Horizon’s Shirley, quipped, “The DSP’s right?”

That response was telling, and maybe even suggests that the online display technology industry isn’t all it’s stacked up to being.