- Tech Lab Unveils Framework For Agentic Media Buying
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
The proposed framework from the IAB Tech Lab is expected to chan ...
- Mozilla Challenges Online Ads, Once Again
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 12, 2025
The partnership with Equativ moves Mozilla further away from traditional ad mode ...
- Roku's 'Platform' Advertising Spikes 17% In Q3
Television News Daily, Wayne Friedman - Friday, October 31, 2025
Roku says streaming hours on its platforms have climbed 4.5 billion year-over-ye ...
- Privacy Expert Builds Algorithms For Impression-Level Targeting
MediaDailyNews, Laurie Sullivan - Monday, October 27, 2025
Adding the ability to make decisions closer to the supply side hel ...
- How One Startup's 29-Year-Old Founder Will Take Advertisers Into The Future
Data & Programmatic Insider, Laurie Sullivan - Monday, October 27, 2025
AdsGency AI founder and CEO Bolbi Liu believes the average person h ...
- Amazon Enters RTB Market With Cloud Service Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon Web Services on Thursday introduced a fully managed service built f ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- Microsoft Leans On Amazon For Its Demand-Side Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 7, 2025
Microsoft is winding down its demand-side platform "Microsoft Invest" and has nam ...
- Spotify Inventory Now Available Via Amazon, Yahoo DSPs
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
Spotify expanded access to its programmatic ad inventory through new partnerships wi ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...
- Programmatic Intent, Performance Data Doubled Organic's Value
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 27, 2025
A European travel app found a way to increase app conversions 25. ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- AI Agents Threaten DSPs, Microsoft Sees Incompatibility
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
An advertising and marketing expert argues that AI will interrupt basic programmat ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- InMobi Goes Agentic, Creates Curation Hub
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- ID Anonymous: Yahoo DSP Teams Up With Comscore To Protect Consumer Privacy
Publishing Insider, Ray Schultz - Wednesday, May 28, 2025
But don't publishers and brands sometimes need to know the identities ...
- Ad Serving, Personalized Visits: Where AI Will Take Advertisers
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
Google DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Napster Returns To Spotlight As New AI Company
Performance Marketing Insider, Laurie Sullivan - Thursday, May 22, 2025
If you've been following distributed networks, this GAI story became really interesti ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
Microsoft plans to shutter its demand-side platform, with the ad division informi ...
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find Fraud
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Dealer Stream, a streaming ad company for the auto industry, announced ...
- Ad Industry Tying Transparency To Monopolistic Practices
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2025
Google offered to give buyers ad credits to test its Demand G ...
- Amazon DSP Enables AI-Managed TV Buying
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Amazon Ads has announced a new platform in its DSP supported ...
- Trade Desk Misses Q4, Stock Plummets
MediaDailyNews, Wayne Friedman - Thursday, February 13, 2025
After 33 consecutive earning periods in which it met or exceeded financi ...
- Amazon Brand Awareness Ad Tool Emerges From Beta
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- AI-driven optimization platform Brand+ became available to a ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency Labels
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Simpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- Google Facing Ad Antitrust Suit In Canada
MediaDailyNews, Laurie Sullivan - Friday, November 29, 2024
Canada's Competition Tribunal, the Competition Bureau watchdog, said it seeks to e ...
- Trade Desk Starts 'Ventura' Streaming TV Operation System
Television News Daily, Wayne Friedman - Wednesday, November 20, 2024
Ventura will partner with TV set manufacturers and streaming TV platforms ...