Tag results for "dsp"
- InMobi Goes Agentic, Creates Curation HubInMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'AI will become the tool to search for the best deals ahe ...
- ID Anonymous: Yahoo DSP Teams Up With Comscore To Protect Consumer PrivacyBut don't publishers and brands sometimes need to know the identities ...
- Ad Serving, Personalized Visits: Where AI Will Take AdvertisersGoogle DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Napster Returns To Spotlight As New AI CompanyIf you've been following distributed networks, this GAI story became really interesti ...
- Amazon Focuses On Performance Tools For PublishersAmazon Publisher Services has stepped up its focus on performance-based tools f ...
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AIMicrosoft plans to shutter its demand-side platform, with the ad division informi ...
- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find FraudDealer Stream, a streaming ad company for the auto industry, announced ...
- Ad Industry Tying Transparency To Monopolistic PracticesGoogle offered to give buyers ad credits to test its Demand G ...
- Amazon DSP Enables AI-Managed TV BuyingAmazon Ads has announced a new platform in its DSP supported ...
- Trade Desk Misses Q4, Stock PlummetsAfter 33 consecutive earning periods in which it met or exceeded financi ...
- Amazon Brand Awareness Ad Tool Emerges From BetaPALM SPRINGS, CA -- AI-driven optimization platform Brand+ became available to a ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency LabelsPALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media BuyingSimpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- Google Facing Ad Antitrust Suit In CanadaCanada's Competition Tribunal, the Competition Bureau watchdog, said it seeks to e ...
- Trade Desk Starts 'Ventura' Streaming TV Operation SystemVentura will partner with TV set manufacturers and streaming TV platforms ...
- Trade Desk Q3 CTV Ad Revenue Rises 36%Advertising deal-making for CTV and video platforms via The Trade Desk continu ...
- Ad Spend Vs. Volume By Channel Tells Two TalesIncreasing ad prices became the most important issue for advertising in ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its EcosystemYahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting"Simplify" has become a buzzword as the technology that advertising runs ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- DoubleClick Pitch Deck Shows Importance Of Google's AcquisitionA leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Alphabet's Worth Without Google SearchTD Cowen Analyst John Blackledge valued each Alphabet business as if ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Dentsu Touts AI For Media Planning, Downplays CookiesDentsu this week announced the integration of its global data, identity a ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming AdsThe Trade Desk has inked a major deal for its open-source identi ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting BizThe business aims to support publishers and give advertisers better targeting signa ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early TesterThe Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie PhaseoutMany advertisers still have concerns and questions about the strategy's readiness a ...
- Yahoo Updates AI Engine, Completely Redesigns MailYahoo launched two important platforms this week supported by artificial intelligence. ...
