- If Not Banned This Year, TikTok Ad Spend Projected To Hit $30B
MediaDailyNews, Colin Kirkland - Wednesday, March 5, 2025
With $11.8 billion in expected U.S. ad revenue - a 21% increa ...
- Target's Sales Dip Amid Boycott, But Other Factors Are in Play
Marketing Daily, Sarah Mahoney - Tuesday, March 4, 2025
Analysts say multiple factors are contributing to the decline, but note ...
- Nordstrom, Not Quite Private, Posts Holiday Sales Growth
Marketing Daily, Sarah Mahoney - Tuesday, March 4, 2025
The high-end department store notched impressive fourth-quarter gains, with comparable sales climbi ...
- DIY Spending Shows Signs Of Life At Home Depot, Lowe's
Retail Insider, Sarah Mahoney - Wednesday, February 26, 2025
Small-scale home projects are making a comeback, helping DIY retailers beat sal ...
- Walmart Warns Of Slow Growth While Ad Sales Jump 29%
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2025
After a banner year, the retailer forecasts sluggish growth and the fir ...
- Beauty's Hot Streak Faces a Reality Check
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 17, 2025
Luxury beauty is still booming, but recent sales slumps at Estee Laud ...
- Why Some Think AppLovin Will Surpass TikTok's Growth
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2025
AppLovin could surpass the performance and scale TikTok has seen since t ...
- AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
AppLovin CEO Adam Foroughi announced this week that the company would dive ...
- Why More Marketing Dollars Aren't Moving The Needle For Unilever
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 13, 2025
A sharp increase in brand investment hasn't offset economic pressures or changi ...
- IPG Reversal On Principal Media-Buying Came Too Late For Some Pitches
MAD, Steve McClellan - Wednesday, February 12, 2025
The good news: the firm's principal buying unit is in full swi ...
- Trade Desk Misses Q4, Stock Plummets
MediaDailyNews, Wayne Friedman - Thursday, February 13, 2025
After 33 consecutive earning periods in which it met or exceeded financi ...
- Amazon Sales Jump 18%, Finally Passing Walmart
Marketing Daily, Sarah Mahoney - Saturday, February 8, 2025
The ecommerce giant's revenue climbed 10% to $187.8 billion, which will like ...
- Pinterest Reports First $1B Quarter, Record Usage
MediaDailyNews, Colin Kirkland - Friday, February 7, 2025
In Q4, Pinterest made $1.15 billion in revenue, bringing its yearly reven ...
- Show For Preschoolers Was Top 2024 Performer On Disney+
TVBlog, Adam Buckman - Friday, February 7, 2025
What drove Disney's upswing in streaming revenue in Q4 last year? ...
- Barbie Feels The Heat From Tariffs
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 5, 2025
Roughly 40% of Mattel's toys are made in China, while 10% a ...
- YouTube Ad Growth Offsets Parent Google's Slide
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Ad revenue for YouTube provided some optimism for Alphabet in an otherwi ...
- Snap Adds More Users, Improves Ad Business In Q4
MediaDailyNews, Colin Kirkland - Wednesday, February 5, 2025
Snapchat built on strong results from Q3, steadily increasing its user ba ...
- Publicis Ends 2024 On High Note, Q4 Grew 6.3%
MAD, Steve McClellan - Tuesday, February 4, 2025
For full-year 2024, organic growth (which excludes M&A and currency impact) w ...
- Despite Surging Sales, Levi Strauss & Co. Expects Decline Ahead
Marketing Daily, Sarah Mahoney - Thursday, January 30, 2025
The denim giant posted an 8% jump in sales but forecasts we ...
- LinkedIn Cites AI Investments, Subscription Revenue Passes $2B
MediaDailyNews, Colin Kirkland - Thursday, January 30, 2025
LinkedIn increased its revenue over the course of 2024, according to ...
- Microsoft Ad Revenue Up 21%, Makes DeepSeek RI Available In Azure
MediaDailyNews, Laurie Sullivan - Thursday, January 30, 2025
Microsoft reported its Q2 2025 earnings Wednesday, showing its search and ...
- Walgreens Faces New DOJ Opioid Suit And A Cooler Crisis
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 20, 2025
The latest legal battle hits just as the company gains traction ...
- Nike: Turnaround Will Require Short-Term Pain
Marketing Daily, Sarah Mahoney - Saturday, December 21, 2024
With sales and profits still in decline, the new CEO says t ...
- As Turnaround Continues, Victoria's Secret Steps Up International Expansion
Marketing Daily, Sarah Mahoney - Wednesday, December 18, 2024
Retail sales are rebounding. The underwear brand looks to shore up direct-to-consume ...
- Costco Sells 150-Day Cruise For $293,000
Marketing Daily, Sarah Mahoney - Monday, December 16, 2024
The retailer posts another strong quarter and plans 29 new stores ...
- Apparel Shifts: Lululemon Amps Up, J. Crew Taps New CMO
Marketing Daily, Sarah Mahoney - Monday, December 9, 2024
Specialty clothing marketers are making major moves to win more consumers' discretiona ...
- Ulta Gaining On Sephora
Marketing Daily, Sarah Mahoney - Friday, December 6, 2024
With sales and profits ahead of expectations, the beauty retailer is recapturi ...
- Former Google Employees Create 14 Of The Top 50 AI Startups
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2024
Former Google employees have had a profound influence on AI. They ha ...
- Sales, Marketing Shine At Nordstrom While Buyout Mystery Looms
Marketing Daily, Sarah Mahoney - Tuesday, December 3, 2024
The department store giant beat expectations, but questions remain about the potenti ...
- Powered By Unexpectedly Strong Sales, Dick's Taps Texas Spirit For Holidays
Marketing Daily, Sarah Mahoney - Tuesday, November 26, 2024
The retailer's new campaign pits gymnast Simone Biles, the NFL's Dak Prescot ...