- Changing The Channel: How To Navigate E-Commerce Marketing Choices
Marketing Insider, Elizabeth Bleser - Friday, November 2, 2018
E-commerce has opened up a vast new landscape, which can be overwhelmi ...
- Adobe's Online Holiday Sales Forecast: $124 Billion
Email Insider, Ray Schultz - Thursday, November 1, 2018
This year's ecommerce sales will increase by 14.8% over those of 201 ...
- Tech Tax Is A Future Stopgap, Publishers And Stores Need Help Now
London Blog, Sean Hargrave - Thursday, November 1, 2018
It is a welcome initial move, but high street stores and loc ...
- Adobe Forecasts Mobile To Drive 27.2% Of $124B In Holiday Online Sales
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 1, 2018
Thanksgiving Day is forecast to bring in $3.3 billion, with Black Frid ...
- Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 1, 2018
Competitive brand bidding goes largely unchecked across search, and managing trademark infringemen ...
- Adobe Completes Marketo Acquisition
Email Marketing Daily, Ray Schultz - Wednesday, October 31, 2018
The merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringi ...
- One-Third Of Online Shoppers Will Go Elsewhere After One Poor Experience
Performance Marketing Insider, Laurie Sullivan - Monday, October 29, 2018
As more U.S. consumers buy more products online, it only takes o ...
- Bluecore Acquires Betaout, Extends Footprint To India
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Bluecore is adding capabilities that go beyond email, including Facebook, mobile pu ...
- Poor Retail Processes Get In The Way Of Good Customer Service: Study
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Only 14% of the chains studied are using predictive analytics, HRC Reta ...
- Visual Search Speaks Loud And Clear For Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 24, 2018
Forecasts from a top Wall Street analyst suggest visual search will ma ...
- Report: Amazon Reaches A Staggering 96% Of Consumers
Mediapsssst, Richard Whitman - Tuesday, October 23, 2018
Maybe that shouldn't come as a big surprise. I mean, how ma ...
- Search Ads, Yes -- But Consumers Want Cashback Loyalty Programs
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 23, 2018
Consumers love your brand, but if the retailer doesn't have a cashba ...
- Best Buy Has Error In Game Delay Email
Around the Net in Email, Ray Schultz - Monday, October 22, 2018
Best Buy has confused buyers of Red Dead Redemption 2 with ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Bumper Black Friday Predicted This Year
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
Wunderman-owned e-commerce agency, Salomon, is predicting a bumper Black Friday this yea ...
- A Record Black Friday? Erm, Unlikely
London Blog, Sean Hargrave - Friday, October 19, 2018
Wunderman-owned Salmon is predicting a bonanza -- but recent Black Fridays wou ...
- How To Run An Email Drip Campaign
Around the Net in Email, Ray Schultz - Thursday, October 18, 2018
Email drip campaigns are based on timelines or user behavior. Here ...
- Apps That Can Drive Holiday Ecommerce Sales
Around the Net in Email, Ray Schultz - Thursday, October 18, 2018
Ecommerce brands are gearing up for the holiday season. Thomas Smale revie ...
- Google Makes AI Dominant In Niche Categories For Search
Performance Marketing Insider, Laurie Sullivan - Thursday, October 18, 2018
Brands running organic search strategies on Google should tailor the content ...
- Forrester Forecasts $151B In Online Holiday Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 17, 2018
The forecast -- which is up 14% compared with 2017 -- sugges ...
- Misconceptions About Data Processing And GDPR
Around the Net in Email, Ray Schultz - Wednesday, October 17, 2018
Many firms believe that GDPR isn’t important or that they’re not govern ...
- What Online Retailers Can Learn From Amazon's Malvertising Lawsuit
Marketing Insider, Chemi Katz - Wednesday, October 17, 2018
Malware-driven advertisement are monetizing fraudsters, while interrupting the flawless customer experience compani ...
- Holiday Calendar For Targeting Search Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 17, 2018
In 2017, Google searches for "Black Friday" saw the highest growth spi ...
- Google Shopping Actions Signs On Best Buy, Nike, Sephora
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 16, 2018
The partnerships with Best Buy, Nike and Sephora, announced just prior ...
- Sears Bankruptcy Filing Led By Eroding Online Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 15, 2018
The decline of paid-search click share for Sears should have warned exe ...
- Visa, Olympic Committee Showcase New Technology
Marketing Daily, Tanya Gazdik - Friday, October 12, 2018
New payment tech come on the heels of Visa's recent renewal wi ...
- Amazon Taking Marketers' Budgets, CPCs In Flux Globally
Performance Marketing Insider, Laurie Sullivan - Friday, October 12, 2018
Marketers spent 13% more in Q2, driven by click volume and high ...
- Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays
Performance Marketing Insider, Laurie Sullivan - Thursday, October 11, 2018
Bing released 2018 growth numbers, expecting consumers to spend 5.1% more th ...
- 30% Australian Grocery Growth
Research Brief, Jack Loechner - Thursday, October 11, 2018
"E-commerce is a tremendous growth opportunity for the Australian grocery sector," sa ...
- Turner To Launch Direct-To-Consumer Digital Platform With Jenna Lyons
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
The unnamed venture will include a direct-to-consumer offering that spans content a ...