- Retail Paid-Search Conversions Rise, But So Do Investments
SearchBlog, Laurie Sullivan - Wednesday, March 9, 2011
Someone may want to tell tech companies and venture capitalists investing ...
- On The Rise: Gas Prices, Interest In Small Vehicles
Marketing Daily, Karl Greenberg - Monday, March 7, 2011
In December, just as the economy began showing signs of life, gasoli ...
- Cut, Color & Cappuccino: Small Luxuries Are Back
Marketing Daily, Sarah Mahoney - Friday, February 25, 2011
New research from the National Retail Federation shows that Americans aren't ju ...
- Welcome To The Real World Of Higher Prices
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 16, 2011
Raw material prices are rising on just about everything. Fuel costs a ...
- Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia
MediaDailyNews, Joe Mandese - Wednesday, February 16, 2011
They don't make ad industry seers the way they used to. Le ...
- Wall St. To Interpublic: We Like You Again
MediaDailyNews, Joe Mandese - Friday, February 11, 2011
Citing an overall strengthening of the advertising economy, an influential Wall Stre ...
- Tepid Recovery Requires Small Formats, Big Thinking
Marketing Daily, Sarah Mahoney - Monday, February 7, 2011
With consumer confidence Ping-Pong-ing between conflicting economic headlines, retailers are struggling ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
- Nielsen: People Optimistic, Still Redefining Value
Marketing Daily, Sarah Mahoney - Monday, January 31, 2011
Consumers see Greek yogurt as healthier, more convenient and better tasting: "Remarkabl ...
- Organic Growth Drives Media Market
MediaDailyNews, Wayne Friedman - Monday, January 24, 2011
Over the next year to two years, 82% of media industry executiv ...
- With Recession On Wane, Wine Drinkers Migrate Back Up the Grape Vine
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 18, 2011
Consumers had left off buying pricey wine during the recession. Over t ...
- 'Long Tail' Advertisers Are Back, U.S. Ad Expansion Reaches '03 Levels
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2011
Ad spending in the media tracked by Kantar Media expanded 8.7% duri ...
- Online, Mobile Fuel '10 M&A Surge
Online Media Daily, Joe Mandese - Monday, January 3, 2011
Led by deals involving online and mobile media and marketing services, t ...
- At New Year, Americans Gloomy Over Economy
Marketing Daily, Tanya Gazdik - Tuesday, December 28, 2010
One-third (36%) feel just as secure and one in five (19%) n ...
- Ebony the Entrepreneur?
Notes from the Digital Frontier, ebony - Wednesday, December 15, 2010
I recall once in class, a few classmates and I had ...
- Big 3 Forecasters See Ad Economy Expanding In 2011
MediaDailyNews, Joe Mandese - Sunday, December 5, 2010
Two of Madison Avenue's Big 3 forecasters -- Interpublic's Magna and WPP ...
- Brands Like Midas, Best Buy Discover The 'Sheconomy'
Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
"Everyone knows, or has long suspected, that the purse strings are he ...
- Waddaya Know ?
Research Brief, Jack Loechner - Thursday, December 2, 2010
According to the Pew Research Center for the People and the Pres ...
- Cutting Back and Going Generic
Research Brief, Jack Loechner - Friday, November 26, 2010
The results of a recent The Harris Poll of 3,084 adults survey ...
- Charter Considers Lower-Cost TV Package
MediaDailyNews, David Goetzl - Monday, November 22, 2010
The top executive at Charter Communications said the cable operator is looki ...
- Consumers Cutting Back On The Little Things, Too
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 18, 2010
- Pay TV Losses: Cord-Cutting Or Economy?
Online Spin, Dave Morgan - Thursday, November 18, 2010
The number of Americans subscribing to monthly TV service provided by the ...
- Deflation Data Bursts Media's Bubble: Reveals Average Ad Costs Declining For Online Display, TV Nets
MediaDailyNews, Joe Mandese - Thursday, November 11, 2010
At a time when the value of ad-supported media should be acceleratin ...
- Pessimism Abounds
Research Brief, Jack Loechner - Friday, November 5, 2010
According to the third quarter Nielsen Global Consumer Confidence Index consumers fi ...
- WPP, Interpublic Report Strong Results, Cite Economy
MediaDailyNews, Joe Mandese - Friday, October 29, 2010
Two of Madison Avenue's biggest agency holding companies, WPP and Interpublic, th ...
- Sorrell: Q3 Is WPP's Best Quarter In 10 Years
MediaDailyNews, - Tuesday, October 26, 2010
WPP, the biggest buyer of media in the world, said its thi ...
- U.S., Global Ad Expansion Continues: Agencies Upgrade Outlooks
MediaDailyNews, Joe Mandese - Monday, October 18, 2010
The U.S. and global ad economies are recovering faster than expected, leadi ...
- Ad Industry Generates 15% of U.S. Jobs Post-Great Recession
MediaDailyNews, - Thursday, October 14, 2010
The ad industry may have suffered its greatest dip since the Gre ...
- Survey: Shoppers On A Budget Will Flock To Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
Consumers will curb spending this holiday season as the unemployment rate hove ...
- Boomers And The New (Normal) Economy
Engage:Boomers, Matt Thornhill - Monday, September 27, 2010
The evidence continues to mount that there is a new mentality amo ...