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Brands Like Midas, Best Buy Discover The 'Sheconomy'

  • Time, Friday, December 3, 2010 10:45 AM
"Everyone knows, or has long suspected, that the purse strings are held by women," writes Belinda Luscombe. "It's oft repeated that they make 85% of the buying decisions or are the chief purchasing officers of their households.

"The difference today -- one that has enormous consequences across global economies -- is that women are also the earners."

Read the whole story at Time »

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