- Email Unsubscribe Rates Are A Key Performance Indicator
Around the Net in Email, Ray Schultz - Wednesday, November 18, 2020
Email marketers do not usually monitor why subscribers unsubscribe. But they ne ...
- How Good Are The Research Sources Used By B2B Tech Buyers?
Around the Net in Email, Ray Schultz - Wednesday, November 18, 2020
B2B technology buyers rely on vendor websites and product demos when mulli ...
- Dumping The Cart: Why Shoppers Are Abandoning Purchases This Holiday Season
Email Insider, Ray Schultz - Wednesday, November 18, 2020
Some abandon carts because the website is loading too slowly, while othe ...
- Email Open Rates Rise For Retailers: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 18, 2020
The phone is producing the highest number of clicks and the tabl ...
- Klaviyo Raises $200 Million In Funding
Email Marketing Daily, Ray Schultz - Wednesday, November 18, 2020
The new round, which brings total financing to $385.5 million, was l ...
- Presidential Election Outcome Will Affect Holiday Spending For Many Shoppers: Survey
Marketing Daily, Ray Schultz - Monday, November 16, 2020
In a survey conducted before the election, voters said they would spe ...
- A Guide To Using Email And Instagram Together
Around the Net in Email, Ray Schultz - Tuesday, November 17, 2020
Instagram is the platform to use for reaching users worldwide. And ema ...
- Typos In Brand Messages Usually Mean Fraud, Security Firm Warns
Digital News Daily, Ray Schultz - Tuesday, November 17, 2020
Mistakes can reveal attempts at online fraud, counterfeit goods and other typ ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers li ...
- Wunderkind To Acquire SmarterHQ, Segmentation Firm
Email Marketing Daily, Ray Schultz - Tuesday, November 17, 2020
The firms have such clients as Sam's Club, DSW, Bloomingdale's and HelloFr ...
- Google Says Its Ads Are Not Based On Personal Gmail Data, Rolls Out Email Privacy Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google wants to make it perfectly clear it does not use person ...
- Google Offers New Settings To Help Gmail Users Control Data Use
Around the Net in Email, Ray Schultz - Monday, November 16, 2020
Google is rolling out two settings that allow consumers to control t ...
- Deleted Emails Keep Reappearing In Outlook Inboxes, Microsoft Works On A Fix
Around the Net in Email, Ray Schultz - Monday, November 16, 2020
Microsoft is trying to fix a malfunction in Outlook that causes delet ...
- Attribution Haves And Have-Nots: Most Firms Are Investing In It
Email Insider, Ray Schultz - Monday, November 16, 2020
Almost half of brands have implemented a strategy, and others are rolli ...
- Marti Allen Joins Edge Direct As VP, Creative Director
Email Marketing Daily, Ray Schultz - Monday, November 16, 2020
Allen had most recently held the same title at MarkeTeam. ...
- COVID-19 Causes Tech Hiring Problems: Study
Email Marketing Daily, Ray Schultz - Monday, November 16, 2020
And almost all of those polled Fear Employee Access To Customer Dat ...
- Consumers Prefer Relevance Over New Products In Emails
Around the Net in Email, Ray Schultz - Friday, November 13, 2020
Almost 60% of U.S. consumers would react favorably to product suggestions bas ...
- Connecting With The Connected Consumer
Around the Net in Email, Ray Schultz - Friday, November 13, 2020
Retailers face several challenges, and COVID-19 is to blame for only so ...
- How To Reach B2B Tech Buyers With Email
Around the Net in Email, Ray Schultz - Friday, November 13, 2020
IT buyers have the same crowded inboxes as everyone. But they c ...
- Jolly Email Templates For Holiday Campaigns
Around the Net in Email, Ray Schultz - Friday, November 13, 2020
Gearing up for the holiday purchasing season? Here are seven email templat ...
- The CX Courtship: How B2B Brands Get To The Partnership Stage
Email Insider, Ray Schultz - Friday, November 13, 2020
Over a third of B2B buyers say it is difficult to choo ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Infobip To Acquire Open Market, Mobile Platform, In $300 Million Deal
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
The combined firms will handle 14 million interactions per month across a ...
- Firm Appeals GDPR Penalty, Fine Is Reduced By Millions: Report
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
1&1 Telecom will pay EUR900,000 instead of EUR9.6 million, a German appea ...
- Why Marketing, Sales And IT Have To Be Integrated: Martin Sorrell
Around the Net In Digital, Ray Schultz - Thursday, November 12, 2020
Marketing and sales teams have long been siloed. But trends are forci ...
- Email Provides Assets And Access Other Channels Don't
Around the Net in Email, Ray Schultz - Thursday, November 12, 2020
It’s not easy keeping in touch with customers, given government restrictions a ...
- Mapping The Customer Odyssey: Large Firms Say They're Good At It
Email Insider, Ray Schultz - Thursday, November 12, 2020
Almost all enterprise companies are seeing some level of success at journ ...
- Dynamic Yield Offers Compliant Cookie-Consent Tool
Email Marketing Daily, Ray Schultz - Thursday, November 12, 2020
No data can be collected with cookies without affirmative permission, the compa ...
- B2B Pros Say: 'We're Burned Out' By Pandemic: Study
Email Marketing Daily, Ray Schultz - Thursday, November 12, 2020
There are many no-shows at virtual events, and the lines between person ...
- Outlook Is Down For Thousands Of Users
Around the Net in Email, Ray Schultz - Wednesday, November 11, 2020
Microsoft Outlook users have been hit with a massive service outage. Thousan ...