- Phantom Clicks: Non-Human Intervention Distorts Email Marketing Metrics, Study Finds
Email Insider, Ray Schultz - Wednesday, November 11, 2020
Security click-throughs get registered as clicks -- on a massive scale, sa ...
- 6sense Offers Its Account Matching Tool To Sales, Marketing Tech Firms
Email Marketing Daily, Ray Schultz - Wednesday, November 11, 2020
6signal Graph was used by Drift, Mediafly and PathFactory, the company s ...
- Email Ranks First In Small Business Holiday Planning, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 11, 2020
But 76% say their holiday planning has been affected by COVID-19, Ecw ...
- Validity Names Diane Gordon As SVP Customer Success
Email Marketing Daily, Ray Schultz - Wednesday, November 11, 2020
Gordon previously served as vice president, customer success at Panorama Education. ...
- Marketers Can Benefit From Crowded Martech Space: Opinion
Around the Net In Digital, Ray Schultz - Tuesday, November 10, 2020
Martech providers have saturated the market. But this presents an opportunity f ...
- Six Email List-Building Tricks
Around the Net in Email, Ray Schultz - Tuesday, November 10, 2020
Email marketing works only if you have a good list. Here a ...
- Tips For Email Marketing During The Pandemic
Around the Net in Email, Ray Schultz - Tuesday, November 17, 2020
Data hygiene and personalization are essential for email marketers during the digit ...
- College Kids Click Through: They're More Engaged With Email During COVID-19 Crisis
Email Insider, Ray Schultz - Tuesday, November 10, 2020
Opens, clicks and click-to-open ratios are soaring as students scan their inb ...
- Cheetah Digital Unveils Personalization Suite
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
The new tools help brands provide a value exchange for customers, t ...
- French Email Firm Offers Algorithm-Driven Templates
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
Smart Templates analyzes websites and suggests customized email templates, the company s ...
- Over Two-Thirds Of Consumers Plan To Shop Online This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
Most consumers want control over the shopping experience, whatever it is, Dyna ...
- What's Inside California's Proposition 24
Around the Net In Digital, Ray Schultz - Monday, November 9, 2020
Californians have voted for a Proposition 24, a new privacy bill th ...
- Did You Know Martech Has A Dark Side?
Around the Net in Email, Ray Schultz - Monday, November 9, 2020
Martech presents many challenges to marketers, from complexity to the dearth ...
- Garden Variety Emails: Top Retailers Sent Few Personalized Messages In October
Email Insider, Ray Schultz - Monday, November 9, 2020
Travel & Hospitality brands sent few emails. But Saks and Bloomingdale's we ...
- Terminus Acquires GrowFlare, B2B Data Firm, In Move To Help ABM Teams
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
Terminus clients can now determine what firms are saying in social med ...
- New App Helps Annoyed Consumers 'Spam The Spammers': Report
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
You've Got Spam reportedly allows users to subscribe so-called spammers to hundre ...
- Holiday Shoppers Are Spending More Or The Same As In 2019: Study
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
But many want personalized suggestions, and others plan to rely on soci ...
- Retail Sales Suffer Due To Election Uncertainty
Around the Net in Email, Ray Schultz - Friday, November 6, 2020
The election is affecting retail shopping, with in-store sales taking a h ...
- Breaking Through The Noise With Your Holiday Email
Around the Net in Email, Ray Schultz - Friday, November 6, 2020
This year will see the first at-home holiday shopping season. Here a ...
- Email Is Still A Viable Tool For Digital Marketers: Study
Around the Net in Email, Ray Schultz - Friday, November 6, 2020
Litmus reports that 77% of marketers cite email as one of the ...
- Amazon And Williams-Sonoma Settle Battle Over Listings, Knockoffs
Digital News Daily, Wendy Davis - Thursday, November 5, 2020
Williams-Sonoma has settled a two-year battle with Amazon over the way t ...
- The Q3 Count: Email Opens and Conversions Jumped YoY
Email Insider, Ray Schultz - Friday, November 6, 2020
Email clicks fell, but other metrics rose in Q3. And SMS resul ...
- Most Firms Are Planning Virtual Events: Study
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Almost all foresee producing an event, but they are held back ...
- Ushur Pulls In $25 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Ushur helps insurers with their email, web and mobile communications. It wi ...
- Yahoo Mail Will Charge For Automatic Email Forwarding: Reports
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Yahoo Mail will begin charging for the previously free service on Janua ...
- Email and VoIP Work Better When Combined
Around the Net in Email, Ray Schultz - Thursday, November 5, 2020
Email marketing and VoIP are not competing technologies: they work well togethe ...
- B2B Marketplaces Are The Next Big Thing
Around the Net in Email, Ray Schultz - Thursday, November 5, 2020
B2B marketplaces hold outsized promise for ecommerce marketers. Startups such as Fai ...
- Scatterbrained CDPs: Some Firms Still Can't Synchronize Their Websites And Email
Email Insider, Ray Schultz - Thursday, November 5, 2020
CDPs provide many benefits, and that's why almost two-thirds of companies wi ...
- SAP Completes Purchase Of Emarsys
Email Marketing Daily, Ray Schultz - Thursday, November 5, 2020
Emarsys helps brands deliver personalized interactions. Its products will be added ...
- Mapp Updates Email Features In Its Digital Marketing Cloud
Email Marketing Daily, Ray Schultz - Thursday, November 5, 2020
Customer engagement firm Mapp offers AMP for email and several other n ...