- Salesforce Debuts CDP And Payment Service In Digital 360 Launch
Email Marketing Daily, Ray Schultz - Wednesday, September 23, 2020
Digital 360 combines new and existing tools being offered by Salesforce. ...
- Consumers Expect To Shop More Online After COVID-19: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 23, 2020
Three-fourths of consumers in several countries say they have lost jobs ...
- Agari Adds Several Tools To Email Security Suite
Email Marketing Daily, Ray Schultz - Wednesday, September 30, 2020
The new features are designed to help chief information security officers blo ...
- Holiday Challenges: Why Consumers Struggle To Buy Online
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 23, 2020
As a critical holiday shopping season approaches, survey data from goMoxie identifi ...
- Why Privacy Advocates Oppose The CCPA
Around the Net In Digital, Ray Schultz - Tuesday, September 22, 2020
The California Consumer Privacy Act was deemed a tough new law. B ...
- Best Practices For Email Marketers
Around the Net in Email, Ray Schultz - Tuesday, September 22, 2020
Email is a robust marketing vehicle, but a marketer can’t just di ...
- The Comfy Customer: What Makes People Happy In The Era Of COVID-19
Email Insider, Ray Schultz - Tuesday, September 22, 2020
Consumers are more comfortable with digital than they were last year, C ...
- Mailchimp Adds And Upgrades Ecommerce Tools For SMBs
Email Marketing Daily, Ray Schultz - Tuesday, September 22, 2020
In addition to several email features and tools, Mailchimp is offering payme ...
- Data Company Infogroup Rebrands As Data Axle
Email Marketing Daily, Ray Schultz - Tuesday, September 22, 2020
Data Axle, formerly known as Infogroup, now provides a subscription data servi ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- Gmail Could Be Headed For A Facelift
Around the Net in Email, Ray Schultz - Monday, September 21, 2020
Gmail is working on a new logo, and that may be only pa ...
- How To Get The Most From Subject Lines, 'From' Lines And Pre-Headers
Around the Net in Email, Ray Schultz - Monday, September 21, 2020
Subject lines, 'from' lines and pre-headers are key elements in getting consume ...
- Tech Platform Changes A Bigger Threat Than GDPR: Opinion
Around the Net in Email, Ray Schultz - Monday, September 21, 2020
Digital advertisers face a greater existential threat from platform changes than th ...
- Up Against The Holidays: Consumers Plan To Shop Online, But They Demand Great Service
Email Insider, Ray Schultz - Monday, September 21, 2020
Twin studies show that shoppers want a seamless customer experience -- a ...
- New Tool Supports Personalization Across Owned And Paid Media, Company Says
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
RevTrax is offering a product that helps brands determine whether consumers a ...
- Women Of Email Names Holmgren, Holobach And Parker To Board
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
Co-founder Laura Atkins will step down as board member at large, t ...
- Email Scam Artists More Active During Pandemic: Study
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
Emails linked to COVID-19 have contained infostealers that steal passwords and oth ...
- Fashion Retailer Boosts Email Response With Location Personalization
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Torrid, the women’s fashion retailer, has tripled its email click rate ...
- Four Ways To Deploy Intent Data
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Brands are not making the most of intent data, research shows. He ...
- Multichannel Head Scratcher: Email Is First in Use, Fourth In Effectiveness
Email Insider, Ray Schultz - Friday, September 18, 2020
Most B2B marketers are using multiple channels, and those that do s ...
- Study Shows Few U.S. Consumers Want To Protect Their Email Data
Email Marketing Daily, Ray Schultz - Friday, September 18, 2020
But the number is even lower in the UK. Gmail is t ...
- Most Firms Suffer Outbound Email Data Breaches: Study
Email Marketing Daily, Ray Schultz - Friday, September 18, 2020
Breaches occur every 12 working hours, and work-at-home employees are compounding t ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- Outlook Adds Email Scheduling Feature
Around the Net in Email, Ray Schultz - Thursday, September 17, 2020
Microsoft’s Outlook has added a feature that Gmail already had — t ...
- A Guide To Reaching The C-Suite With B2B Marketing
Around the Net in Email, Ray Schultz - Thursday, September 17, 2020
Marketing to senior executives is no easy task. Here’s an A-to-Z primer ...
- Phony Drug Spammers Are Bypassing Spam Filters: Report
Around the Net in Email, Ray Schultz - Thursday, September 17, 2020
Bad actors are bypassing spam filters, using a new technique when promoti ...
- Open, Click, Buy: Automated Email Metrics Boomed In Q2
Email Insider, Ray Schultz - Thursday, September 17, 2020
Promotional email response rose by 29.37% YoY, but transactional opens and conversio ...
- LiquidPixels Integrates Graphic Inbox Tool With HubSpot, Constant Contact And Mailchimp
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Real Time Inbox delivers personalized images on demand when the email ...
- Biden Is Beating Trump In Email: Analysis
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Biden's email campaigns have a 40% higher read rate than Trump's, b ...
- Brilliant Earth Expands Email With Sailthru As Its Marketing Automation Partner
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Jewelry retailer Brilliant Earth says its email performance has improved since choosi ...