Customer engagement platform Cheetah Digital has debuted a new suite of personalization capabilities.
The new offering, Cheetah Personalization, is designed to help brands provide “a value exchange for consumers in the ‘moment’ when you have them on your mobile app, on your site, in your store,” states Bill Ingram, chief product officer at Cheetah Digital.
Cheetah Personalization utilizes analytics and machine learning to evaluate customers on an individual level to determine the right content and offer, the company says.
The new tool solution is part of to the Cheetah Customer Engagement Suite. This includes Cheetah Engagement Data Platform, Experiences, Messaging, and Loyalty.
According to the firm, Cheetah Personalization is comprised of three products.
Cheetah Real-Time Personalization — for engaging customers based on capture of streaming data on web and mobile.
Cheetah Journey Designer — A tool for building multi-stage customer journeys at scale.
Cheetah Intelligent Offers — This allows brands to apply machine learning to generate the next best offer and next best action.
One client that has tried Cheetah Personalization is SeaWorld.
With the new solution, “we were able to leverage zero-party data from email and deliver a more relevant and personalized experience for our guests,” states Katie Rhine, corporate marketing manager at SeaWorld.
Personalization is :ripe for reinvention,” states Sameer Kazi, CEO at Cheetah Digital.