French Email Firm Offers Algorithm-Driven Templates

French email provider Mailify by Sarbacane is offering a personalization service fueled by automation.  

The new tool, Smart Templates, analyzes websites and suggests customized and email and newsletter templates that are ready to send, the company says. 

Users can generate a dozen templates by entering the URL of a website. 

From there, using algorithms developed by Mailify R&D, the tool detects the company's logo and visual corporate identity and applies them to templates.

The product apparently is one result of development driven by a recent €23 million fundraising round by Sarbacane.

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