• by Ray Schultz , November 5, 2020

Customer engagement platform Mapp is offering an update of its digital marketing cloud. 

The firm’s cloud product, Mapp Cloud, has 18 new features, including AMP (Accelerated Mobile Pages) for email, facilitating interactive messaging. 

In addition, the company is offering Customer Data Platform (CDP) functionality within its Unified Customer Profile. Brands can create contact profiles based on ordering and engagement data, it claims. 

In addition, Mapp has launched cookieless tracking, enabling brands to track website visitors without cookies or other tools that use data that can identify users. 

Another new tool is Smart Notifications, providing AI-based campaign performance insights. Users receive nonfictions about such KPIs as bounce rate, conversion rate and revenue per conversions. 

‘Back’ In Stock’ and ‘Price Drop’ features, allowing ecommerce brands to automatically notify customers when products become available, or when there are lower prices. 

A Mapp Intelligence plugin for Shopware allows analysis of websites based on Shopware.

An enhancement of Mapp’s data management module, Mapp Acquire, is powered by the Google Chrome plug-in, and allows teams to track content on websites without programming expertise. 

The firm aims to combine “the latest trends in the market with the specific needs of our customers,” says Michael Diestelberg, vice president, product and marketing at Mapp.