- Demandbase Works With Marketo On ABM Improvement
Email Marketing Daily, Ray Schultz - Thursday, March 28, 2019
The goal is to help B2B brands engage with known and unkno ...
- Most Firms Say Their Customer Experience Needs A Boost: Study
Email Marketing Daily, Ray Schultz - Thursday, March 28, 2019
Eighty-five percent of professionals surveyed say their customer experience needs improvement, a ...
- How And Why To Start An Email Newsletter
Around the Net in Email, Ray Schultz - Wednesday, March 27, 2019
Email newsletters help firms build relationships — when they provide personalized a ...
- Cruise's Daughter Is Face of Scientology Recruiting Email: Report
Around the Net in Email, Ray Schultz - Wednesday, March 27, 2019
Tom Cruise’s daughter Isabella is featured in a Scientology recruiting email ...
- Writing Emails That People Always Open
Around the Net in Email, Ray Schultz - Wednesday, March 27, 2019
Emails should read as if there is a personal connection. One w ...
- Satisfaction Not Guaranteed: Brands And Consumers Differ On Experience
Email Insider, Ray Schultz - Wednesday, March 27, 2019
Marketers are much more likely than consumers to think they are providi ...
- Apple's New macOS 10.14.4 Prevents Gmail Logins: Reports
Email Marketing Daily, Ray Schultz - Wednesday, March 27, 2019
Some users of macOS 10.14.4 are having trouble logging in to the ...
- Consumers Would Want To Be Paid $8,414 To Give Up Email For A Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 27, 2019
MIT Sloan researchers feel that value to individuals is a better metr ...
- UK Firm Hit With Spam Fine After Getting Bad Advice
Email Marketing Daily, Ray Schultz - Wednesday, March 27, 2019
Receiving misleading advice is no excuse for sending email without consent, sa ...
- Good Deliverability IS Good Marketing
Email Marketing Daily, George Bilbrey - Wednesday, March 27, 2019
A fairly recent trend: recommendations to improve a client's inbox placement rat ...
- Convey Rolls Out Drip Email Marketing Service
Email Marketing Daily, Ray Schultz - Wednesday, March 27, 2019
Tested in beta, the tool can deliver outbound emails and a sign- ...
- Millennials And Gen Z Require Different Marketing Approaches
Around the Net in Email, Ray Schultz - Tuesday, March 26, 2019
Marketers often forget that Millennials and Generation Z are two separate cohort ...
- Most Retail Buying Decisions Are Made At Home: Study
Around the Net in Email, Ray Schultz - Tuesday, March 26, 2019
A study found that 88% of all key purchase decisions are ma ...
- The 11 Most Effective Phishing Schemes
Around the Net in Email, Ray Schultz - Tuesday, March 26, 2019
Email phishing schemes prey on emotions like sympathy, fear and greed. Th ...
- Google, Facebook Scammed For More Than $100 Million In Fake Invoices
Digital News Daily, Laurie Sullivan - Monday, March 25, 2019
An email phishing scheme led Google and Facebook to pay out abo ...
- Supreme Court Clears Way For Data Breach Suit Against Zappos
Digital News Daily, Wendy Davis - Monday, March 25, 2019
The Supreme Court on Monday rejected Zappos's request to review a low ...
- Google Raises The Stakes: AMP For Email Is Here
Email Insider, Ray Schultz - Tuesday, March 26, 2019
Originally developed for mobile, AMP will fuel interactive email messages, and ...
- Trump Email Seeks Donations In Wake Of 'Exoneration"
Email Marketing Daily, Ray Schultz - Tuesday, March 26, 2019
An email from the Trump campaign offers to quadruple donations received ...
- Return Path Debuts AI-Driven Email Delivery Monitoring Tool
Email Marketing Daily, Ray Schultz - Tuesday, March 26, 2019
SmartSeeds relies on artificial intelligent personas that mimic how real people intera ...
- Austrian Court Rules: Consumers Can Sue Facebook Over Privacy
Email Marketing Daily, Ray Schultz - Tuesday, March 26, 2019
The court states that the GDPR allows civil suits, says privacy advoca ...
- Campaign Monitor CEO Wellford Dillard On Martech Acquisitions
Around the Net in Email, Ray Schultz - Monday, March 25, 2019
Campaign Monitor recently acquired Sailthru and Liveclicker, adding them to its li ...
- A Five-Step Program For Beginning Email Marketing
Around the Net in Email, Ray Schultz - Monday, March 25, 2019
Newcomers to email marketing shouldn’t worry: It’s not that hard to g ...
- Nine Email Drip Marketing Mistakes To Avoid
Around the Net in Email, Ray Schultz - Monday, March 25, 2019
Drip campaigns are a lucrative form of email marketing. But they ha ...
- Email Engagement Starts With Relevant Content
Around the Net in Email, Ray Schultz - Monday, March 25, 2019
Subject line wording, emojis and design can all affect email response. B ...
- Home Alone: Working Remotely Can Hamper Marketers And Others
Email Insider, Ray Schultz - Monday, March 25, 2019
Internal communications systems are fraught with security issues and usage challenges, Igl ...
- UPS Forms B2B Ecommerce Service With Inxeption
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
Inxeption's blockchain-based platform will allow brands to manage selling and shipping fr ...
- Integrate And Marketo Work To Streamline Lead Delivery
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
Clients can automate their lead processing, eliminating manual data entry, Integrate cla ...
- PathFactory And G2 Partner On B2B User-Generated Content
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
The arrangement allows B2B firms to package content from G2 in conte ...
- GDPR Has Not Helped Firms Protect Data: Studies
Around the Net in Email, Ray Schultz - Friday, March 22, 2019
Two studies — from Veritas Technologies and Dell EMC — show th ...
- Apple Said To Acquire Italian Workflow Startup
Around the Net in Email, Ray Schultz - Friday, March 22, 2019
Apple reportedly has acquired the Italian startup Stamplay, provider of a low-co ...