UPS has collaborated with Inxeption, provider of blockchain-based marketing services, to create an ecommerce platform for B2B marketers.
Based on a technology integration between the firms, Inxeption Zippy allows brands to manage selling and shipping from one place and receive shipping and tracking services from UPS.
In addition, the dashboard streamlines transactions and logistics, and could fuel transactional emails and other forms of communication, an important part of any ecommerce initiative.
The objective is to help B2B merchants become digital sellers by letting their customers order and receive products via UPS.
“The growth of e-commerce is driving B2B buyers to expect the same fast and convenient shopping experiences that consumers enjoy,” states Kevin Warren, chief marketing officer for UPS.
The relationship offers “simplified pricing solutions for B2B merchants with limited digital marketing and IT resources,” states Farzad Dibachi, CEO of Inxeption.
UPS says marketers can view their supply chain from product listing to delivery. In addition, they can receive UPS global shipping, tracking and logistics service.
According to UPS, the service allows marketers to:
Inxeption’s online catalog helps manufacturers, distributors and wholesalers list market their products. The firm claims that its blockchain-backed technology maintains security for such sensitive information as contract-specific pricing and negotiated rates.