- Company Builds Agentic Ad Support With AI Assistants
Publishers Daily, Ray Schultz - Wednesday, November 19, 2025
MediaMint offers a program it calls Mia for publishers and other fi ...
- IPG Restructures R&CPMK
MAD, Steve McClellan - Tuesday, November 18, 2025
About 75 staffers, including former R&CPMK CEO Cindi Berger, are leaving I ...
- Despite October NFL Gains, Broadcast Share Continues To Erode
Television News Daily, Wayne Friedman - Tuesday, November 18, 2025
While broadcast looks to make big gains overall, sports programming viewing dropp ...
- Disney Linear, D2C Ad Revenue Slips, ESPN Climbs 8%
Television News Daily, Wayne Friedman - Thursday, November 13, 2025
Disney's domestic ad revenue posted a 3% decline in Q3, according ...
- Netflix's Out Of House: Going IRL (In Real Life)?
TV Watch, Wayne Friedman - Thursday, November 13, 2025
Netflix is starting up entertainment "experience" locations - first stop Philadelphia f ...
- John Goodman Lends Voice To Disney's 'Best Christmas Ever'
Marketing Daily, Danielle Oster - Tuesday, November 11, 2025
The actor is the voice of Doodle, a child's drawing who com ...
- TikTok To Honor U.S. Creators Ahead Of Sell-off
MediaDailyNews, Colin Kirkland - Monday, November 3, 2025
TikTok plans to host its first live U.S. awards show at t ...
- Legacy Media's Cloudy Future: Video Game, Social Media Use Still Rising
Advanced TV Insider, Wayne Friedman - Thursday, October 30, 2025
Video game users ages 16-24 only give 19% of their weekly ti ...
- Monster Mash: C4 Energy Drink Teams Up With 'Godzilla' Franchise For Razilla Flavor
Marketing Daily, Danielle Oster - Friday, October 17, 2025
The new C4 Ultimate Energy Sour Blue Razzilla flavor will be promot ...
- Rich Silverstein Revisits Cuban Missile Crisis Through Surreal, AI-Driven Lens
Mediapsssst, Richard Whitman - Monday, October 20, 2025
The work is equal parts satire and AI-powered creative lab and reimagin ...
- The Power Of This Girlilla CEO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 15, 2025
October is Breast Cancer Awareness Month, and for Nashville-based music marketing C ...
- WWE Boosting Netflix: Viewing Growth, Lower Churn
Advanced TV Insider, Wayne Friedman - Wednesday, October 15, 2025
Against the backdrop of rising live sporting events for streaming platforms, Netfl ...
- Wahlburgers' 'Play Dirty' Menu Honors Founder's Latest Film
Marketing Daily, Teresa Buyikian - Saturday, October 4, 2025
Mark Wahlberg's action-thriller heist flick "Play Dirty" began streaming on Prime Vid ...
- AI-Generated Actors And The Future Of Creative Talent
TV Watch, Wayne Friedman - Wednesday, October 1, 2025
"Tilly Norwood is not an actor. It has no life experience ...
- When Did The Future Become So Scary?
Media Insider, Gord Hotchkiss - Tuesday, September 30, 2025
In the '60s, the future was going to be a utopian pla ...
- How This Movie Marketing VP Is Making It Universal
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 24, 2025
What does it really mean to push boundaries- not just at wor ...
- TV, Live Comedy Works With Better 'Accuracy' - How Do We Know?
TV Watch, Wayne Friedman - Friday, September 19, 2025
In 2015, Jerry Seinfeld said he no longer wanted to perform ...
- David Katz Named Editorial Director Of 'The Hollywood Reporter'
Publishers Daily, Ray Schultz - Wednesday, September 17, 2025
Katz will work with Editor In Chief Maer Roshan on new editori ...
- Cable Net Ad Plunge: Falls 6%
Advanced TV Insider, Wayne Friedman - Wednesday, September 17, 2025
Cable TV networks witnessed a 5.9% decline in 2024 to $20.15 billi ...
- Hollywood Marketing Executive Dies
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 11, 2025
David Weitzner oversaw campaigns for acclaimed films including "Star Wars," "E.T.: T ...
- How This Media Marketing Leader Is Living Her Legacy Right Now
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 10, 2025
What shapes who we become? For Daphne Leroy, it's her Queens root ...
- PubMatic Sues Google, Claims Illegal Ad-Tech Monopoly
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2025
The lawsuit is the second by an ad exchange since a jud ...
- LLM Search Integrates Into TV Entertainment Queries
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Gracenote, the content data business unit of Nielsen, launched a content protoc ...
- Filmmaker Joins Google To Shape AI Entertainment's Future
Performance Marketing Insider, Laurie Sullivan - Thursday, September 4, 2025
Advertisers may find a twist in Google's reason for hiring filmmaker a ...
- NBC Sells Out Super Bowl, 90% Of Regular NFL Season
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
The upcoming NFL season "marks the highest grossing season to date f ...
- The Wizard Of AI, Google Reimagines 'Oz' Via Vegas Sphere
Media 3.0, Laurie Sullivan - Wednesday, August 27, 2025
The transformation highlights AI's creative potential for advertising without replacing the hum ...
- ESPN Goes All-In For 'All-In-One' Streamer, App Launch
Marketing Daily, Danielle Oster - Friday, August 22, 2025
The effort includes TV ads starring John Cena, OOH activations, and partnershi ...
- Paramount Spark Already Fading? Linear/Streaming Balancing Act
TV Watch, Wayne Friedman - Monday, August 25, 2025
Going forward, the problem is sizing up the linear sports TV busine ...
- Chuck E. Cheese Launches First 'Clawcade'
Marketing Daily, Teresa Buyikian - Wednesday, August 20, 2025
In the Brea, California arcade, skill-based claw games comprise nearly half ...
- Fantasy Sports Operator PrizePicks Kicks Off Football Season With Comic-Athlete Pairings
Marketing Daily, Danielle Oster - Tuesday, August 19, 2025
Comedian Adam DeVine appears with footballer Marshawn Lynch, both lamenting "failed" fa ...