- Wahlburgers' 'Play Dirty' Menu Honors Founder's Latest Film
Marketing Daily, Teresa Buyikian - Saturday, October 4, 2025
Mark Wahlberg's action-thriller heist flick "Play Dirty" began streaming on Prime Vid ...
- AI-Generated Actors And The Future Of Creative Talent
TV Watch, Wayne Friedman - Wednesday, October 1, 2025
"Tilly Norwood is not an actor. It has no life experience ...
- When Did The Future Become So Scary?
Media Insider, Gord Hotchkiss - Tuesday, September 30, 2025
In the '60s, the future was going to be a utopian pla ...
- How This Movie Marketing VP Is Making It Universal
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 24, 2025
What does it really mean to push boundaries- not just at wor ...
- TV, Live Comedy Works With Better 'Accuracy' - How Do We Know?
TV Watch, Wayne Friedman - Friday, September 19, 2025
In 2015, Jerry Seinfeld said he no longer wanted to perform ...
- David Katz Named Editorial Director Of 'The Hollywood Reporter'
Publishers Daily, Ray Schultz - Wednesday, September 17, 2025
Katz will work with Editor In Chief Maer Roshan on new editori ...
- Cable Net Ad Plunge: Falls 6%
Advanced TV Insider, Wayne Friedman - Wednesday, September 17, 2025
Cable TV networks witnessed a 5.9% decline in 2024 to $20.15 billi ...
- Hollywood Marketing Executive Dies
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 11, 2025
David Weitzner oversaw campaigns for acclaimed films including "Star Wars," "E.T.: T ...
- How This Media Marketing Leader Is Living Her Legacy Right Now
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 10, 2025
What shapes who we become? For Daphne Leroy, it's her Queens root ...
- PubMatic Sues Google, Claims Illegal Ad-Tech Monopoly
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2025
The lawsuit is the second by an ad exchange since a jud ...
- LLM Search Integrates Into TV Entertainment Queries
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Gracenote, the content data business unit of Nielsen, launched a content protoc ...
- Filmmaker Joins Google To Shape AI Entertainment's Future
Performance Marketing Insider, Laurie Sullivan - Thursday, September 4, 2025
Advertisers may find a twist in Google's reason for hiring filmmaker a ...
- NBC Sells Out Super Bowl, 90% Of Regular NFL Season
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
The upcoming NFL season "marks the highest grossing season to date f ...
- The Wizard Of AI, Google Reimagines 'Oz' Via Vegas Sphere
Media 3.0, Laurie Sullivan - Wednesday, August 27, 2025
The transformation highlights AI's creative potential for advertising without replacing the hum ...
- ESPN Goes All-In For 'All-In-One' Streamer, App Launch
Marketing Daily, Danielle Oster - Friday, August 22, 2025
The effort includes TV ads starring John Cena, OOH activations, and partnershi ...
- Paramount Spark Already Fading? Linear/Streaming Balancing Act
TV Watch, Wayne Friedman - Monday, August 25, 2025
Going forward, the problem is sizing up the linear sports TV busine ...
- Chuck E. Cheese Launches First 'Clawcade'
Marketing Daily, Teresa Buyikian - Wednesday, August 20, 2025
In the Brea, California arcade, skill-based claw games comprise nearly half ...
- Fantasy Sports Operator PrizePicks Kicks Off Football Season With Comic-Athlete Pairings
Marketing Daily, Danielle Oster - Tuesday, August 19, 2025
Comedian Adam DeVine appears with footballer Marshawn Lynch, both lamenting "failed" fa ...
- Activision Creates Fake Tech Company To Promote 'Call Of Duty' Game
Marketing Daily, Danielle Oster - Saturday, August 16, 2025
The launch of a tech company called The Guild was announced acro ...
- Customized Bevs: Drips By Pepsi Expands Across Regal Theaters
Marketing Daily, Danielle Oster - Thursday, August 14, 2025
Adding unexpected ingredients to beverage staples, Drips launches Pepsi Cherry Boba Bur ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- TV Consumers Maxed Out On Monthly Spend: $86/Month
Advanced TV Insider, Wayne Friedman - Wednesday, August 13, 2025
Current monthly consumer costs range from $68 for one service to $ ...
- In For The Fight: Paramount Strikes Exclusive UFC $7.7B Deal
Television News Daily, Wayne Friedman - Tuesday, August 12, 2025
The TV/streaming deal includes 13 "marquee" events (formerly pay-per-view events) as we ...
- Netflix Scares Up Big Brand Partnerships For Season 2 Of 'Wednesday'
Marketing Daily, Danielle Oster - Saturday, August 9, 2025
The marketing blitz runs from Wendy's "Meal of Misfortune" to travel a ...
- Volkswagen Partners With Film Festival For Contest
Marketing Daily, Tanya Gazdik - Sunday, August 10, 2025
Volkswagen of Canada is kicking off its Toronto International Film Festival partnersh ...
- Venu Redux? ESPN D2C, Fox One Get Bundled
Television News Daily, Wayne Friedman - Monday, August 11, 2025
The bundle will be priced at $39.99 a month, starting October ...
- Legacy Headache: Big Tech Not Buying Linear TV Networks Anytime Soon
TV Watch, Wayne Friedman - Monday, August 4, 2025
Google, Meta Platforms, Microsoft, Apple and Amazon are not in the hu ...
- Spotify Calls On Audiences To 'Read Like You Listen'
Marketing Daily, Danielle Oster - Tuesday, July 29, 2025
The cross-platform campaign promotes the streaming service's library of audiobooks. ...
- Disney Upfront: Big Gains In Streaming, Sports
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Streaming accounted for 40% of total upfront volume for Disney. The compa ...
- Genesis Gets Freaky (Friday, That Is) With Disney Deal
Marketing Daily, Tanya Gazdik - Wednesday, July 23, 2025
Genesis vehicles are along for the ride in body-swap comedy "Freakier Friday ...