- Spotify Calls On Audiences To 'Read Like You Listen'
Marketing Daily, Danielle Oster - Tuesday, July 29, 2025
The cross-platform campaign promotes the streaming service's library of audiobooks. ...
- Disney Upfront: Big Gains In Streaming, Sports
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Streaming accounted for 40% of total upfront volume for Disney. The compa ...
- Genesis Gets Freaky (Friday, That Is) With Disney Deal
Marketing Daily, Tanya Gazdik - Wednesday, July 23, 2025
Genesis vehicles are along for the ride in body-swap comedy "Freakier Friday ...
- The Trump-Colbert Conspiracy: The Case For And Against
TVBlog, Adam Buckman - Tuesday, July 22, 2025
On the question of why Paramount/CBS is pulling the plug on Steph ...
- Microsoft Exits Movie Business
Performance Marketing Insider, Laurie Sullivan - Monday, July 21, 2025
Could the shift lead to stronger ad platforms and targeting capabilities ...
- Fox Posts 'Double-Digit' Upfront Sales Hike
Television News Daily, Wayne Friedman - Monday, July 21, 2025
Fox has completed its 2025-26 upfront with "double-digit" ad sales gains acro ...
- Wendy Naugle To Serve As Executive Editor, Entertainment, USA Today Network
Publishers Daily, Ray Schultz - Wednesday, July 16, 2025
Prior to this appointment, Naugle was editor in chief of "People." ...
- Bread And Circuses: A Return To The Roman Empire?
Media Insider, Gord Hotchkiss - Tuesday, July 15, 2025
With our addiction to entertainment, we are cutting ties to reality a ...
- Google Pays $2.4B To License AI Startup Tech - Stuff Movies Are Made Of
Performance Marketing Insider, Laurie Sullivan - Monday, July 14, 2025
Google stepped into the AI acquisition race Friday by agreeing to p ...
- Mind How You Go, Downton Abbey: The Crawleys Are Selling Off The Pieces
Marketing Daily, Sarah Mahoney - Tuesday, July 8, 2025
With the final film releasing in September, Bonhams is auctioning it a ...
- AMC Theaters: Commercials In Theaters OK - Or Not?
TV Watch, Wayne Friedman - Tuesday, July 1, 2025
In-theatre advertising, according to long-held research, has been a plus for marketer ...
- Limited Ad-Supported TV, Media: More Opportunity For Branded Entertainment?
TV Watch, Wayne Friedman - Monday, June 30, 2025
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank ...
- Disney Poaches Nike Marketing Exec
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 26, 2025
Ron Faris will oversee Disney Consumer Products' global marketing strategies across i ...
- Kelly Fisher Butler Named Chief Of Staff At 'The Ankler'
Publishers Daily, Ray Schultz - Tuesday, June 24, 2025
Butler will manage editorial planning as "The Ankler" builds up its even ...
- Google Pushes Video Generation In YouTube Shorts
MediaDailyNews, Laurie Sullivan - Thursday, June 19, 2025
YouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
Performance Marketing Insider, Laurie Sullivan - Thursday, June 19, 2025
As Pope Leo XIV laid out his priorities this week, he call ...
- Lakers' Record $10B Sale Shows High Brand Value
Television News Daily, Wayne Friedman - Thursday, June 19, 2025
The Buss family sold its stake to Mark Walter, CEO of T ...
- Dentsu Expands Sports & Entertainment, Appoints Ise To Lead It
MAD, Steve McClellan - Monday, June 16, 2025
The expansion includes the international launch of Dentsu anime solutions, the expansi ...
- Disney, Universal Sue AI Firm Midjourney
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 11, 2025
It is the first time major Hollywood companies have sued over AI-generat ...
- Content Creators Vs. Legacy Media: Fast-Forward Your Ad Remote
TV Watch, Wayne Friedman - Thursday, June 12, 2025
WPP Media estimates content creators and distributors will more than double the ...
- Spotify Offers United Passengers Free In-Flight Entertainment
MediaDailyNews, Colin Kirkland - Friday, June 6, 2025
Spotify's new partnership with United will make over 450 hours of curat ...
- IPG Selected For Paramount+ US Media Duties
Mediapsssst, Richard Whitman - Friday, June 6, 2025
As reported earlier this week most of the Paramount media business ...
- Paramount Moves Global Media To Publicis
MAD, Steve McClellan - Wednesday, June 4, 2025
Paramount spends an estimated $400 million on measured media annually, according ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...
- Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AI
TV Watch, Wayne Friedman - Wednesday, June 4, 2025
Layoffs come amid heightened business concerns over AI. What does this ha ...
- Mattel Starts New Film, TV Studio For Brands
Television News Daily, Wayne Friedman - Tuesday, June 3, 2025
Mattel will combine its existing film and television units to produce a ...
- 'Imagine,' High Fashion-Culture Magazine, Is Unveiled
Publishers Daily, Ray Schultz - Wednesday, May 28, 2025
The new title will appear on Wednesday with a massive print edit ...
- YouTube Dominates April Nielsens, Gains 29% Year-Over-Year
Television News Daily, Wayne Friedman - Tuesday, May 27, 2025
Disney, in second place, dropped 7% to 10.7% vs. 11.5% share ...
- Rarity In Scripted Streaming: 'Residence' Actually Entertains
TVBlog, Adam Buckman - Thursday, May 22, 2025
"The Residence" on Netflix is one of streaming's biggest hits because ...
- Heidi Linnebach Joins 'The Hollywood Reporter' As VP, Entertainment/Awards Strategy
Publishers Daily, Ray Schultz - Monday, May 19, 2025
Linnebach had served the "Los Angeles Times" since 2008, and has al ...