- AmEx, 'Billboard' Launch Facebook Entertainment Channel
Marketing Daily, Tanya Gazdik - Monday, October 17, 2011
Consumers (including non-cardmembers) can "like" the Amex Entertainment channel in order ...
- McDonald's Launches McTV, DOOH Network
MediaDailyNews, Erik Sass - Monday, October 17, 2011
The world's largest and most-recognizable fast-food chain is bringing entertainment, news, spor ...
- Population Of Kids Playing Vid Games Rising
Marketing Daily, Aaron Baar - Saturday, October 15, 2011
According to a new report from The NPD Group, the rate ...
- Big G Cereals Hides DC Comics In Boxes
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
Yes, there are still reasons to enrage your parent/spouse/child by burying yo ...
- UltraViolet Lets Consumers Purchase Movies' Digital Rights
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
UltraViolet -- a new home entertainment service -- starts Tuesday, looking ...
- Netflix's Qwikster Over Before It Starts
Marketing Daily, Tanya Gazdik - Monday, October 10, 2011
Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sulliv ...
- Iger: Disney CEO Run Ends In 2015
MediaDailyNews, - Friday, October 7, 2011
Bob Iger will step down as CEO of Walt Disney Co. ...
- 'Rabbids' Coming To Small Screen
Marketing Daily, - Thursday, October 6, 2011
Ubisoft will bring its rabid rabbits (a/k/a Rabbids) to Nickelodeon in ...
- Fox Expands Bernard's Role To Include Affiliate, Multiplatform Distribution
MediaDailyNews, David Goetzl - Thursday, October 6, 2011
Fox has expanded the duties of Laurel Bernard, adding oversight of affilia ...
- Entertainment Marketing Improves Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, October 5, 2011
Integrating disparate marketing of entertainment platforms can be difficult -- but progre ...
- Forget TiVo When The Shows ARE The Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
"My Yard Goes Disney." The ultimate long-form ad, it's Disney's version ...
- Fans To Choose PGA Tour Cover Model
Marketing Daily, - Monday, October 3, 2011
It worked for football, so why not golf? ...
- Get'cher Free-Range, Organic Chicken Salad Sammy
Marketing Daily, Karl Greenberg - Tuesday, September 27, 2011
The new eateries at Madison Square Garden cleave -- at least thematical ...
- ABC Flies High With 'Pan Am'
MediaDailyNews, Wayne Friedman - Monday, September 26, 2011
ABC has gained some nice lift on the first Sunday night ...
- Dish, Blockbuster Positioned As The New Netflix
MediaDailyNews, Wayne Friedman - Friday, September 23, 2011
Dish Network has offered an answer to the new Netflix: Blockbuster Mov ...
- Fox Trumpets Thursday Numbers, But 'Big Bang' Best
MediaDailyNews, Wayne Friedman - Friday, September 23, 2011
While Fox got no improvement from its highly touted "X-Factor" on i ...
- WKSU Folk Festival Campaign: It's Not Your Grandfather's Folk
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
The key to getting college students interested in music that falls, broadl ...
- Disney Sees Green In Blue World Of Pandora
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 21, 2011
Walt Disney Co. has reached an agreement with "Avatar" director James Camero ...
- Netflix Spins Off DVD Service
Marketing Daily, Tanya Gazdik - Monday, September 19, 2011
The name Qwikster was chosen because it refers to quick delivery. The ...
- McBride, Amtrak Hold Cross-Country Tour
Marketing Daily, - Thursday, September 15, 2011
Country singer Martina McBride is partnering with Amtrak for a whistle-stop ( ...
- Subscribers Take A Hatchet To Netflix' Pricing Script
Marketing Daily - Top of the News, Thom Forbes - Friday, September 16, 2011
We consumers collectively told them so, but they went ahead and d ...
- GameStop To Offer Branded Tablets
Marketing Daily, - Monday, September 12, 2011
GameStop, best known for its retailing of new and used video game ...
- NBA Player, Video Gaming League Ink Deal
Marketing Daily, Aaron Baar - Wednesday, September 7, 2011
With the future of the NBA's next season up in the ai ...
- TV Rival: Video Games, DVDs On Rise
MediaDailyNews, Wayne Friedman - Wednesday, September 7, 2011
Alternative devices for viewing TV/entertainment content have been growing -- but nowhe ...
- Group M Sports' Kristick To Run ESP
MediaDailyNews, Steve McClellan - Wednesday, September 7, 2011
With billions being spent in the sector, GroupM has hired veteran spor ...
- Will Ferrell's Web Venture Open For Advertising
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
Comedian Will Ferrell's FunnyOrDie kiosk for improv clips by celebrities has sign ...
- Ticket Sites Drive Summer Online Sales, Back-To-School Sees Early Jump
Online Media Daily, Gavin O'Malley - Friday, August 19, 2011
Ticket sites were among the fastest-growing on the Web in July, wi ...
- Endemol To Develop Prime-Time Dramas
MediaDailyNews, David Goetzl - Wednesday, August 17, 2011
Endemol, the studio behind reality series such as "Big Brother" and "Extre ...
- Mobile Users Favor Consumable Gaming Apps
Marketing Daily, Gavin O'Malley - Wednesday, August 17, 2011
As gaming goes ever more mobile, how are consumers shifting their usa ...
- Moseley To Give Rockettes New Kick
Marketing Daily, - Tuesday, August 16, 2011
MSG Entertainment has hired former History Channel marketing executive Chris Moseley ...