Comedian Will Ferrell's FunnyOrDie kiosk for improv clips by celebrities has signed up with Web researcher Klout.com to promote advertiser-sponsored entertainment.
Dick Glover, CEO of
the L.A.-based FunnyOrDie, said the company, which has shows on HBO and Comedy Central, will expand to live comedy shows before an audience of social-media users who have large followings, chosen
through Klout's research. Evidently, the company wants to use social media to get ad revenue without losing its independent appearance.
Read the whole story at San Francisco Chronicle »