- Hispanics Prefer At-Home Entertainment
Marketing Daily, Tanya Gazdik - Thursday, August 16, 2012
Hispanic consumers prefer at-home activities versus more costly out-of-home options, according ...
- SCORE-ing Great Advice
Marketing: Entertainment, Alison Hill - Thursday, August 16, 2012
Executive volunteers help entrepreneurs grow their businesses. ...
- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- Intel, Artists, Brands Team For 'Ultrabook Experience'
Marketing Daily, Aaron Baar - Thursday, August 9, 2012
To showcase all that the latest generation of personal computers can accomplis ...
- Kenmore Sponsors Online Show
Marketing Daily, Aaron Baar - Thursday, August 9, 2012
The appliance maker will be featured in online reality show Bridal W ...
- A Tale Of Two TV Networks
Marketing: Entertainment, Doug Chavez - Thursday, August 9, 2012
I got to thinking about this opening line from the class nov ...
- News Corp: Broadcast TV Dips, But Cable Returns Solid Results
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
For its fiscal fourth quarter ending in June 2012, News Corp. sa ...
- 'Avengers' Helps Disney In Q2
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
The Walt Disney Co. posted a huge second quarter, with profits ...
- Disney Posts Strong Q3 Results, Ad Revenues Mixed
MediaDailyNews, Wayne Friedman - Tuesday, August 7, 2012
Walt Disney Co. posted some strong third-quarter fiscal results -- driven ...
- EA Sues Zynga
Marketing Daily, Aaron Baar - Friday, August 3, 2012
Game publisher Electronic Arts says Zynga's"The Ville" is too similar to i ...
- Cable Ad Sales Dip 7%, Impact Viacom Revs
MediaDailyNews, Wayne Friedman - Friday, August 3, 2012
Weak advertising sales for Viacom's cable networks -- which include MTV a ...
- When Social Media Makes It Harder To Achieve Celeb Super-athlete Status
Marketing: Entertainment, Chris Raih - Thursday, August 2, 2012
Kobe Bryant recently sparked a debate when he intimated that the curre ...
- Vevo Teams With Ouya For Content Distribution
Online Media Daily, Gavin O'Malley - Wednesday, August 1, 2012
Top YouTube partner Vevo just entered into a content distribution deal wi ...
- LG Mobile, Cartoon Team Against Bullying
Marketing Daily, Aaron Baar - Tuesday, July 31, 2012
As part of LG's annual National Texting Championship, consumers will be encourag ...
- CW Redefined As 18-34 Adults, Targets Men
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Although largely defined by its young female-centric shows, The CW says i ...
- Trailer Traffic: The Holy Grail Of Digital Entertainment Marketing
Marketing: Entertainment, Will Kassoy - Thursday, July 26, 2012
Brand marketers have it tough. There are so many complexities to conside ...
- FremantleMedia, Random House TV Team For Possible Shows
MediaDailyNews, David Goetzl - Wednesday, July 25, 2012
In a corporate-sibling partnership that could help FremantleMedia build a scripted programmi ...
- Stewart Re-Ups 'Daily Show' Through 2015
MediaDailyNews, David Goetzl - Wednesday, July 25, 2012
Jon Stewart opted to remain in his anchor "Daily Show" chair, agreei ...
- Starz Lets Users Be The 'Boss'
Marketing Daily, Aaron Baar - Monday, July 23, 2012
The marketing program (aptly called "Price for Power") leverages people's Facebook informati ...
- Netflix Hires CMO
Marketing Daily, Aaron Baar - Monday, July 23, 2012
Kelly Bennett is a veteran of Warner Bros. Studio. ...
- Toshiba, Intel Showcase 'Beauty Inside'
Marketing Daily, Aaron Baar - Tuesday, July 24, 2012
The two brands are teaming yet again on a social film projec ...
- 'Dark Knight' Box Office Off Slightly Following Tragedy
Marketing Daily - Top of the News, Thom Forbes - Monday, July 23, 2012
Hollywood and its associates exhibited a delicate and sensitive public persona ov ...
- Online Videos Drive Tune-In For TV Shows, Movies
VidBlog, Daisy Whitney - Monday, July 23, 2012
Video drives video. Among online video viewers, about 44% of TV viewe ...
- Making A Fortune: Journalist Foresees Sweet Future In Chinese Cookies
Marketing: Entertainment, Alison Hill - Thursday, July 19, 2012
Today, I'd like to introduce you to another clever and creative care ...
- Valpak Teams With 'Ice Age' For Vacation Sweeps
Marketing Daily, Tanya Gazdik - Thursday, July 12, 2012
Consumers can instantly win movie tickets for "Ice Age" via a promoti ...
- You're Gonna Need A Bigger Boat
Marketing: Entertainment, Doug Chavez - Thursday, July 12, 2012
Nearly all the entertainment brands I have worked with are always looki ...
- Microsoft To Launch Bing Fund, Led By Former Xbox GM
Online Media Daily, Laurie Sullivan - Monday, July 9, 2012
Microsoft plans to release details soon on the Bing Fund for startu ...
- Sony Creates Memories For 'Recall'
Marketing Daily, Aaron Baar - Friday, July 6, 2012
The "Welcome to Rekall" sweepstakes features a dedicated Web site through whi ...
- Mega-Band Train To Play At Daytona
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Multi-platinum Grammy-winning superstars Train, whose hits include "Hey Soul Sister" and "Dri ...
- Beyond Mannequins And Merchandise
Marketing: Entertainment, Jon Collins - Thursday, June 28, 2012
With a variety of technology to choose from, retailers have more vehicl ...