- On Frankenweenie And Bringing Back The Past
Marketing Daily - Top of the News, Thom Forbes - Monday, October 1, 2012
"Frankenweenie," Tim Burton's full-length, 3D stop-action animated and "Johnny Depp-free" remake ...
- Kate Burns, Ex-CEO Of AOL Europe, Opens Firm
Around the Net In OMD Europe, Nina Lentini - Thursday, September 27, 2012
Accelerate Worldwide, a commercial management firm co-founded by former CEO of A ...
- Chrysler: Get Ready, 'Cause Here I Come!
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
The Auburn Hills, Mich.-based automaker is backing "Motown: The Musical" based ...
- Ex-CEO Of AOL Europe, 4 Others Open Firm
MediaDailyNews, Nina Lentini - Thursday, September 27, 2012
Accelerate Worldwide, a commercial management firm co-founded by former CEO of A ...
- Lessons From The Top 10
Marketing: Entertainment, Will Kassoy - Thursday, September 27, 2012
Entertainment marketing is the only business where every product is an eve ...
- 'Big Bang' Leads Syndie Pack
MediaDailyNews, Wayne Friedman - Tuesday, September 25, 2012
There were few big eye-opening winners for the first week of t ...
- Called On The Carpet
Marketing: Entertainment, Alison Hill - Monday, September 24, 2012
How to have a winning awards season ...
- Time Warner Forecasts Wholesale Rev Growth, Higher TV Subscriber Fees
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2012
Although the multichannel TV universe in the U.S. has been stagnant ov ...
- Disney Bullish On ESPN, Kids Biz
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2012
Jay Rasulo, senior EVP and CFO of Walt Disney Company, says compa ...
- Building Today's Entertainment Destination
Marketing: Entertainment, Bryan House - Thursday, September 20, 2012
To thrive in the digital age, marketers at media and entertainment bran ...
- Time Warner Anticipates Strong Q4 Cable Ad Growth
MediaDailyNews, Wayne Friedman - Thursday, September 13, 2012
Although the third quarter hit many TV networks with less advertising mon ...
- Need You Now - I'm Talking About You, Air Play
Marketing: Entertainment, Doug Chavez - Thursday, September 13, 2012
Cut Copy's song "Need You Now" reminded me of what iPhone fa ...
- PopCap, ADA Look To Prevent 'Zombiemouth'
Marketing Daily, Aaron Baar - Monday, September 10, 2012
Halloween is a time of zombies. As such, PopCap Games, maker ...
- EA Sports Snaps Up Casual Gamers
Marketing Daily, Aaron Baar - Friday, September 7, 2012
"EA was looking for a way to really help drive conversion ...
- New Breed Of Viewer, New Breed Of VMAs
Marketing: Entertainment, Chris Raih - Monday, September 10, 2012
Surprised that viewership was down by almost 50% for the VMAs th ...
- Disney Opens Baby Store
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 7, 2012
The Walt Disney Co. has opened first Disney Baby retail store ...
- Chevy Strikes Sparks With MTV
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
Chevrolet partnering with MTV to help get the word out about i ...
- Lionsgate Reviews $400 Million Media Agency Assignment
Raw, Steve McClellan - Friday, September 7, 2012
Los Angeles-based movie and TV studio Lionsgate has put its media agen ...
- AOL App Makes 'Entrance' on Windows Phone
Online Media Daily, Mark Walsh - Wednesday, September 5, 2012
In connection with Nokia's unveiling of new Lumia phones today, AOL launch ...
- Marketing Precedes Home Release Of 'Snow White'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
A lot of promotions are hitting before the Sept. 11 DVD a ...
- Wheat Thins Fans Check In From Roller Coasters
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2012
Kraft Foods' Wheat Thins has partnered with Six Flags on a uniqu ...
- First, You've Got To Have A Good Product
Marketing Daily - Top of the News, Thom Forbes - Friday, August 31, 2012
If you can't indulge in a little magical thinking in Hollywood, y ...
- Disney Goes Haute With Barneys This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2012
For anyone who thinks Disney's Electrical Parade and haute couture could nev ...
- Mobile In The Moment
Marketing: Entertainment, Dev Crews - Thursday, August 30, 2012
There's a good chance you're reading this on your phone. Like ma ...
- Entertainment Marketers Push M-Commerce
Online Media Daily, Mark Walsh - Thursday, August 30, 2012
Entertainment industry businesses have been at the forefront of advertising in emergi ...
- Toyota Sponsors Morgan's Wonderland, San Antonio Scorpions
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Toyota has signed on as presenting sponsor of Morgan's Wonderland in S ...
- Knicks, Rangers Sales Boost MSG Revs
MediaDailyNews, Wayne Friedman - Friday, August 24, 2012
Big post-season tickets sales efforts for the New York Knicks and N ...
- Go Big, Go Cross-Screen Or Go Home
Marketing: Entertainment, Will Kassoy - Thursday, August 23, 2012
On any given Monday, there are two types of executives in Hollywoo ...
- Hispanics Prefer At-Home Entertainment
Marketing Daily, Tanya Gazdik - Thursday, August 16, 2012
Hispanic consumers prefer at-home activities versus more costly out-of-home options, according ...
- SCORE-ing Great Advice
Marketing: Entertainment, Alison Hill - Thursday, August 16, 2012
Executive volunteers help entrepreneurs grow their businesses. ...