- Beyond Mannequins And Merchandise
Marketing: Entertainment, Jon Collins - Thursday, June 28, 2012
With a variety of technology to choose from, retailers have more vehicl ...
- Nintendo Supersizes 3DS
Marketing Daily, Aaron Baar - Monday, June 25, 2012
The company in August will debut the Nintendo 3DS XL, which wi ...
- The Art Of The Sell (Part 2): Winding Up For The Pitch
Marketing: Entertainment, Alison Hill - Thursday, June 21, 2012
Hey, all you Shonda Rhimeses and Jerry Bruckheimers in the making: ...
- 'X Factor,' 'Glee' Get Early Premieres, 'Mob Doctor' Debuts In Fall
MediaDailyNews, Wayne Friedman - Monday, June 18, 2012
Only Fox's "X Factor" and "Glee" will have their season premieres befo ...
- Comcast, Disney Team On Streaming Apps
Marketing Daily, Aaron Baar - Thursday, June 14, 2012
Using content from Disney Channel, Disney XD and Disney Junior, Comcast custome ...
- Mobile Gaming No Longer Niche
Marketing Daily, Aaron Baar - Thursday, June 14, 2012
Nearly one out of every 10 new gamers came to the platfo ...
- What's A WWDC?
Marketing: Entertainment, Doug Chavez - Thursday, June 14, 2012
Last week a lot of marketing entertainment folks were preoccupied with t ...
- Schick Flies With Spidey
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Schick is getting a ride on Spidey's silken bungee cord via ...
- Mickey Mouse Is Disney's Health Label
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Disney has banned junk-food advertising during children's programming. But it also wan ...
- Gaming No Longer Niche Entertainment
Marketing Daily, Aaron Baar - Wednesday, June 6, 2012
One of the biggest areas for gaming growth has been in t ...
- Disney Will Announce Major Childhood Obesity Initiative
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 5, 2012
Walt Disney chairman Robert A. Iger, who today will announce with Fir ...
- (RED) Gets Into Gaming For Good
Marketing Daily, Aaron Baar - Thursday, May 31, 2012
As part of the organization's (Red)Rush to Zero campaign, the group ...
- Disney Looks To Horn For Leverage
Marketing Daily - Top of the News, Thom Forbes - Friday, June 1, 2012
Once upon a time, long, long ago, in a land you'd hard ...
- Platform Notwithstanding, Gaming Top Consumer Activity
Marketing Daily, Aaron Baar - Wednesday, May 30, 2012
According to new research from PwC U.S., people spend more time playi ...
- The Art Of The Sell: Winding Up For NATPE's PitchCon
Marketing: Entertainment, Alison Hill - Thursday, May 31, 2012
I know this is a marketing entertainment column, and my expertise ...
- Disney's Iger On TV Ad Upfront: Too Early To Tell
MediaDailyNews, Wayne Friedman - Wednesday, May 30, 2012
TV's upfront marketplace is underway -- but mum's the word, at lea ...
- High Airfare, Gas Prices Prompt More Staycations
Marketing Daily, Tanya Gazdik - Saturday, May 26, 2012
About 7 out of 10 plan to spend the same or mo ...
- 'MIB3' Heads For Black Ink With Chinese Aboard
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 29, 2012
$203.2 million worldwide; $70 million in the U.S. -- not a b ...
- Rovi, Nuance Team: Tell Your TV What You Want
MediaDailyNews, Wayne Friedman - Monday, May 21, 2012
Electronic-guide based service Rovi is teaming up with Nuance Communications so cab ...
- Cannes Film Festival Officially Underway
Around the Net In OMD Europe, Tanya Gazdik - Thursday, May 17, 2012
The 65th annual Cannes Film Festival has officially kicked off with ...
- SF Giants Stars Tout Game Ratings
Marketing Daily, Aaron Baar - Thursday, May 17, 2012
Catcher Buster Posey and pitcher Ryan Vogelsong will appear in PSA's f ...
- Schwinn Celebrates Lifetime Of Riding
Marketing Daily, Aaron Baar - Wednesday, May 16, 2012
Two years after moving away from a broadcast-based marketing plan, Schwinn ...
- Marketing The Core Self: CW Speechwriter Brings Positive Thinking To Hollywood
Marketing: Entertainment, Alison Hill - Tuesday, May 15, 2012
I've been called a lot of things in my 25-year PR career-so ...
- Allied Launches African-American Division
MediaDailyNews, Erik Sass - Friday, May 11, 2012
Allied Integrated Marketing, which executes marketing campaigns for entertainment clients including mov ...
- McGraw Endorses JBL
Marketing Daily, Aaron Baar - Thursday, May 10, 2012
Country star will appear in ads; brand will sponsor his tour. ...
- Somebody That I Used To Know
Marketing: Entertainment, Doug Chavez - Thursday, May 10, 2012
Lately I've been hearing Gotye's "Somebody That I Used To Know" ...
- News Corp.'s Cable, Film Businesses Boost Q3 Results
MediaDailyNews, Wayne Friedman - Wednesday, May 9, 2012
News Corp.'s film and cable units help to give the company ...
- 'Avengers'ent Big Box Office Benefits Sponsors
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
Companies such as Acura, Dr Pepper, Farmers Insurance and Southwest Airlines ha ...
- Liberty Media Buys More Of Sirius, FCC Rejects Ownership Efforts
MediaDailyNews, Wayne Friedman - Tuesday, May 8, 2012
Liberty Media says it has more shares of Sirius XM -- b ...
- Disney Q2: Higher Advertising, Lower Film Revenues
MediaDailyNews, Wayne Friedman - Tuesday, May 8, 2012
Strong advertising revenue growth continues for the likes of Walt Disney's cab ...